Study: B2B Marketers Remain Focused on Customer Acquisition
KoMarketing Associates
AUGUST 3, 2017
The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most.
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