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43% of Marketers Believe Their Data Acquisition Strategy Needs Improvement

KoMarketing Associates

Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. Using Customer Data to Achieve Marketing Goals.

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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

What types of strategies should I use to elevate the customer experience? Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively. Use a Multichannel Approach.

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B2B Paid User Acquisition Campaign Strategy That Works

Envy

Paid user acquisition campaigns (the term we also lovingly call PPC) - when executed with your target audience’s needs, concerns and pain points in mind - can create effective awareness around brands, products and service offerings. This, however, is only true when keeping your target audience in mind every step of the way - or funnel.

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4 ways using social media for HR amplifies your talent acquisition strategy

Sprout Social

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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How to Build a Review Acquisition Strategy

SmartBug Media

If you don’t have a strategy in place to acquire reviews from your happy customers, you’re not only missing out on the opportunity to generate more revenue, but you’re also losing control of what others are saying about you online. You’ll need a well-thought-out strategy that targets the right channels and the right customers.

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10 Customer Acquisition Strategies For Your eCommerce Business

Outgrow

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. Improve Product Pages.

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Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. What’s critical in choosing trusted partners to scale through a buy strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

However, Sales & Marketing departments that work together will guarantee the opposite - higher acquisition, better nurturing, and more effective sales. Enabling your sales & marketing teams to work together with their own defined set of metrics; A case study that illustrates these important strategies; And more!

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.