Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. The vendors respond.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Salesforce Marketing Cloud

DECEMBER 6, 2023

Here are next-generation financial service CRM features that you need to bridge the gap between your team and your clients, increase efficiency, and build a future-proof customer experience. Understand how vendors and partners work together at different layers of the relationship — and if their optimizations are a good fit for you.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Link analysis and acquisition.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Products or services may be similar; however, the equipment, value-added services, the experiences of workers and management, and the types of customers might differ from one business to another. Guest post by Anthony Bergs.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Digital Experience Platform 88

Digital Experience Platform Guidelines Privacy Acquisitions 88

Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. . “We rely to a large extent on the Office Choice national support office,” she said.

Paid Search Agency 114

Paid Search Agency Marketing Automation Services Work Management SMS 114

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 135

Vendors Lead Ranking Advertising Agencies Touchpoints 135

Martech

MARCH 27, 2023

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago.

Digital Experience Platform 113

Digital Experience Platform Lock-In eCommerce Verticals 113

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. Integrated on-site and online customer experience. Given that it’s a physical, in-person event, event managers tend to focus on the on-site experience. The attendee acquisition strategy is a must to get butts in seats. Attendee acquisition strategy goes in hand-in-hand with agenda planning.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Do your homework on the vendor marketplace.

Work Management 128

Work Management Marketing Management Budget Programs Software 128

Martech

SEPTEMBER 14, 2023

I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds. Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. One of the best ways to avoid this common pitfall is ensuring a personalized buying experience for every prospect — something that sales reps can achieve by using intent data.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Martech

SEPTEMBER 9, 2021

Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. It’s also a rare example of a vendor almost dominating its niche in the market. Why we care.

Acquisitions 97

Acquisitions Vendors Analysis Customer Surveys 97

Martech

JUNE 14, 2022

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. The product experience is one key to customer retention.

Hubspot 100

Hubspot Product Training B2B Sales 100

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Personalized experiences. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.”

Service 125

Service SMB Fulfillment Sample 125

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it. Quote of the day. “If

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform. Why we care.

DemandBase 110

DemandBase InsideView Ideal Customer Profiles Paid Search Agency 110

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. So merely adequate experiences aren’t enough to differentiate one brand from another. Read next: What is customer journey analytics? Get MarTech!

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XP is typically purchased by customers as a managed cloud solution.

Digital Asset Management 100

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 100

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Your team becomes an integral part of their success.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Marketing Insider Group

SEPTEMBER 9, 2020

Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. B2B buyers look at their vendors as partners in business growth and not just service providers. The CAC looks at how much it costs to convert a lead into a customer.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 139

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 139

Martech

FEBRUARY 11, 2022

Publishers become brands when they build close connections with subscribers through improved customer experience. Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. At the IAB ALM conference in New York this week, Gap Inc.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 111

Martech

MAY 3, 2022

“Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. ” write Brinker and Riemersma.

Marketing Management 111

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 111

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. For any tech vendor, being able to show value quickly can translate to more sales.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Martech

OCTOBER 5, 2022

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. Even in 2015, Episerver was locating itself in the digital experience platform category. Dig deeper: Enterprise digital experience platforms: A marketer’s guide.

Digital Asset Management 108

Digital Asset Management Enterprise Management CMS Development Work Management 108

Martech

JULY 18, 2022

Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance. Enhanced customer experiences. As a result, ABM is more personalized and delivers more consistent customer experiences across channels. Sounds good? What it is.

Enterprise Management 101

Enterprise Management Account Based Marketing Work Management Marketing Management 101

Martech

JULY 20, 2022

Great customer experiences are easier to imagine than to actually understand and deliver. It’s a fairly new niche, and vendors are coming at it from different angles. Others are building upon expertise in other channels, such as call analytics or customer intelligence, by evolving through development or acquisitions.

Work Management 95

Work Management Enterprise Management Marketing Management Touchpoints 95

Martech

NOVEMBER 22, 2022

And for those who say the success of martech within an organization depends on some subjective measure of digital maturity, martech maturity, customer experience maturity or any other type of maturity for that matter, I beg to differ. Dig deeper: 6 things martech vendors don’t want you to know. The maturity model trap. No overbuying.

Work Management 122

Work Management Marketing Management Planning Vendors 122

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that? Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that? The scale alone can be staggering.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). Dig deeper: Enterprise digital experience platforms: A marketer’s guide. Hardly agile.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Digital Experience Platform 97

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62