B2BMarketing.net

FEBRUARY 26, 2024

In this week’s episode, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Andrea Glenn, CEO, Ledger Bennett to talk about the acquisition. They talk about how this acquisition affected their agency from a global perspective as well as how Ledger Bennett navigated the sale and why Havas was ultimately the right fit.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies B2B 52

Martech

APRIL 4, 2024

Ali Schwanke , a MarTech contributor and founder of the Simple Strat agency, said this could be an incredible boost for Boston-based Hubspot. “Additionally, more and more companies are seeking to consolidate their tech stack and an acquisition like this certainly supports that trend. .

Hubspot 88

Hubspot Paid Search Agency Advertising Agencies Acquisitions 88

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. Their decisions to build their own CDPs are a bit perplexing, given that most have made many other acquisitions to fill gaps in their product lines. But agencies have special needs and are often very cost-sensitive.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Read on.

Paid Search Agency 93

Paid Search Agency Brand Identity Branding Advertising Agencies 93

Martech

APRIL 19, 2024

Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. For a campaign for a travel agency, for example, she asked prospects about their travel plans. Petrullo’s agency isn’t one of them. “We These purchases include cars and home improvement services. More questions? More personal questions?

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Zoominfo

OCTOBER 10, 2023

We’ve worked with ZoomInfo since 2021,” says Patrick Scully, a managing director at international talent acquisition agency Kintec Global Recruitment , located in Manchester, England. “As As a global business we rely on data to drive multiple business functions.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Martech

FEBRUARY 7, 2022

CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. . “ Key findings from the research include: 2021 saw extensive growth for marketing agencies.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 98

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Work with outside experts If you’re changing the company name, work with a branding agency. These agencies have expertise and specialized skills for doing this. However, the ROI can be enormous.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. Agency partners: Most large companies have at least one agency partner working on social, and big companies may have dozens. Obtaining a list of agency partners and connecting with those teams is equally important.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 111

Biznology

DECEMBER 10, 2020

including an uptick in mergers and acquisitions (M&A). For our 50 th EE Voice podcast, we welcome Louis de Schorlemer of Corporate Diplomat , an agency dedicated to managing M&A, divestitures, or reorganizations. As we close out a year marked by upheaval, experts predict more disruption ahead?including

Transparency 197

Transparency Acquisitions Ad Agencies Analytics 197

Search Engine Journal

JUNE 21, 2022

Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total Addressable Market (TAM) For SEO appeared first on Search Engine Journal.

SEO 120

SEO Paid Search Agency Advertising Agencies eCommerce 120

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

seo.co

APRIL 19, 2023

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. So how do successful agency owners find new SEO clients without compromising their existing workflows? Experimentation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Martech

AUGUST 4, 2023

The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

Marketing Management 98

Marketing Management Media Paid Search Agency Social Media 98

The Marketing Blender

FEBRUARY 6, 2024

A fractional CMO already knows how to manage a blend of freelancers, internal team, external team, interns, and multiple agencies. Businesses are used to outsourcing marketing activities to agencies, but an agency doesn’t have the responsibility for building and executing a marketing strategy; a fractional CMO does.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. Conversion rate metrics To evaluate the effectiveness of your acquisition efforts, it’s important to track metrics like form submissions and purchase rates. Dig deeper: How much does acquiring a customer cost?

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Martech

NOVEMBER 18, 2022

Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. The top goal for advertisers with their media investment is customer acquisition (61%). Other top goals mentioned by advertisers and agencies was increasing brand equity (43%) and improving media efficiency (35%).

Paid Search Agency 117

Paid Search Agency Spending Advertising Agencies Ads 117

Webbiquity

DECEMBER 13, 2022

These signs include: You’re failing to meet your targets: All businesses will have their own measures of success — revenue, acquisition, retention, among other metrics — but if you’re scaling too fast you’re likely going to struggle to meet these. Are you overspending on third-party agencies? Recruit only when you really need to.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Walker Sands

DECEMBER 4, 2023

Walker Sands has celebrated several significant milestones over the past two decades, from geographic expansions and acquisitions to making the Inc. Today I’m pleased to announce the start of a new phase in our agency’s journey. 5000 list for the tenth year in a row. Over time that community has only grown larger and more adept.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Public Relations Advertising Agencies 59

Digilant

MARCH 5, 2024

What Vizio’s Acquisition Means For the Advertising Landscape This move highlights the growing importance of advanced TV platforms in the digital advertising ecosystem. However, Walmart’s recent acquisition of Vizio may prompt changes to the accessibility of ACR data for the broader digital advertising industry.

Acquisitions 52

Acquisitions Advertising Agencies Opt-out Opt-in 52

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Jigsaw 110

Jigsaw Storytelling Acquisitions Marketo 110

SmartBug Media

JANUARY 10, 2024

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A smooth handoff between marketing and sales is essential, and a marketing agency can help reduce any friction.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Martech

NOVEMBER 9, 2023

Recognizing the need for a more accessible solution, Meta has collaborated with select agencies, including Ignite Visibility , to introduce the updated CAPI Gateway. Increased efficiency and reduced costs: Learn how improved signal quality can enhance campaign efficiency and lower acquisition costs.

API 102

API Marketing Management Advertising Agencies Conversion 102

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 139

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 139

Martech

APRIL 21, 2022

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. These capabilities merge with Infosys’s earlier acquisition of creative agency WONGDOODY. Oddity will become part of WONGDOODY and join its network of studios in the U.S., DX meets the metaverse.

Digital Experience Platform 114

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 114

Martech

NOVEMBER 29, 2021

This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels. The acquisition also is the latest example of how major consultancies are transforming to offer more technology-driven services. Click here to download!

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 103

Martech

APRIL 26, 2023

Link acquisition based on experience. When outsourcing to a third-party agency, companies only pay for the services rendered and are free from worrying about employee salaries, benefits, incentives and overhead costs. Some link-building agencies offer to help their clients with site audits or content creation.

Link Building 117

Link Building Advertising Agencies Ad Building Tips 117

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

Purchase Intent 93

Purchase Intent Digital Transformation Acquisitions Intent Data 93

Martech

JUNE 7, 2022

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. Why we care. Read next: Why we care about data clean rooms.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Privacy Acquisitions 94

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. If it’s unfamiliar to you, CMO as a service for startups is a model where companies outsource their marketing needs to a team or agency of experienced professionals.

Startups 52

Startups CMO Work Management Marketing Management 52

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. Scientific Approach: MarketJoy applies science to customer acquisition.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

Martech

SEPTEMBER 13, 2021

TransUnion’s acquisition of Neustar makes sense, because it nicely complements Tru Optik’s assets and it gives Neustar access to a huge offline data source,” said Hugo Loriot, Partner at You & Mr Jones data company, fifty-five. widening the gap between the EMEA and U.S. martech landscape.”. Why we care.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Acquisitions Vendors 110

Choozle

MARCH 27, 2024

Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. Addressing this issue necessitates using clean data and collaborative efforts among publishers, agencies, and platform and technology companies.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81