Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? But is ABM right for you ?

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Terminus

APRIL 3, 2018

E ditor’s Note: This is a guest blog post written by Jared Dodson, ABM leader and marketing strategist at Lenati. In addition to being a key influencer in the ABM space, Jared has significant experience in helping organizations plan, pilot, and scale their account-based marketing programs.].

Account Based Marketing 24

Account Based Marketing ABM Research Planning 24

Terminus

APRIL 3, 2018

E ditor’s Note: This is a guest blog post written by Jared Dodson, ABM leader and marketing strategist at Lenati. In addition to being a key influencer in the ABM space, Jared has significant experience in helping organizations plan, pilot, and scale their account-based marketing programs.].

Account Based Marketing 24

Account Based Marketing ABM Research Planning 24

6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Heinz Marketing

OCTOBER 6, 2018

Five Considerations To Help Make ABM About Your Audience, Not Automation. ABM provides better tactics and technologies to reach your named accounts, but once you get to them, you still must meaningfully engage with the people inside those accounts. The Elusive Art of Going Viral on Twitter. Thanks, Luke O’Neil.

Viral Marketing 59

Viral Marketing Twitter Conversion B2B Thought Leadership 59

Top Rank Marketing

OCTOBER 19, 2023

Of course this story went viral and served as a great customer “delight” experience. The Value of ABX in Customer Centric Marketing Account-Based Experience is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

6sense

JULY 22, 2020

Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear. Marketers of any experience level can use 6sense to launch micro-targeted, programmatic display campaigns for buyers across all stages of the purchase journey.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. In his concluding chapter, Smith observes that gas can produce both energy and destruction — so can virality. No Cold Calls.’

Work Management 117

Work Management Viral Marketing Marketing Management Cold Calling 117

DemandBase

APRIL 29, 2020

Now is the right time to pursue your learning goals and gain core skills that will enhance your career and marketing knowledge for years to come. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Account-Based Marketing. Content marketing.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend.

B2B Marketing 236

B2B Marketing Godaddy B2B Paid Search Agency 236

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Using video to support account-based marketing is just emerging with fewer than 10% using it.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

6sense

DECEMBER 15, 2021

For the fifth consecutive reporting period, 6sense was named the number one Account-Based Advertising solution, based on receiving a high customer satisfaction score and having a large market presence. 6sense was listed as a Leader in 11 G2 Grid Reports: Account-Based Advertising Software.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

Valasys

APRIL 13, 2021

The fallout from the COVID crisis has accelerated the pace of digital transformation across every industry and the responsibility of engaging with the buyers and digital selling have shifted from sales to marketing teams. Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

PureB2B

JUNE 23, 2021

By carefully reviewing your market position and the implication of trends, you have the needed insights for strategic decisions. This article covered some of the tech trends that are revolutionizing B2B marketing in 2021. Account-Based Marketing. Marketing Automation. Email Personalization.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Vidyard

NOVEMBER 29, 2016

Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. The return on investment of video marketing has remained consistent over the last three years that Demand Metric has asked about it. Video, Personalization and ABM.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Influitive

APRIL 6, 2018

You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs. In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment.

Word of Mouth 215

Word of Mouth Viral Marketing Social Media Business Blogging 215

Buzz Marketing for Technology

AUGUST 4, 2009

This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going.

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. . Account-Based Marketing + Content Marketing.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Hubspot

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. User-generated Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Webbiquity

JUNE 1, 2021

So, does that mean content marketing is dead? Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. This is where account-based marketing comes in. In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

6sense

DECEMBER 10, 2021

a step-by-step guide for B2B sellers and marketers, published in 2020 by Latané Conant, Chief Market Officer at 6sense. The past year has been immensely challenging and rewarding,” said Viral Bajaria , CTO and Co-Founder at 6sense. “I No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Heinz Marketing

OCTOBER 12, 2019

You can’t always predict what content will go viral, but you can predict what will be highly sharable. 24 Statistics to Wrap Your Head Around ABM. Some interesting statistics to check out if you still can’t get your head around what ABM is. What’s the DNA of Great Shareable Content? Thanks for your insight, Chris Zilles.

Social Media 50

Social Media Peer-to-peer Landing Pages Media 50

6sense

SEPTEMBER 15, 2020

The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

Lead Ranking 62

Lead Ranking Cold Calling Advertising Agencies Forrester 62

Content Marketing Institute

MAY 17, 2018

Editor’s note : The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. Marketing leaders got frustrated with everyone being frustrated with them. ABM Click To Tweet.

Account Based Marketing 98

Account Based Marketing Ideal Customer Profiles Top of Funnel Sales Management 98

ClearVoice

OCTOBER 21, 2022

In 2021, language learning platform Duolingo built a TikTok account featuring its mascot Duo the owl. Thanks to a couple of viral videos, the account now enjoys 4.9 It was anticipated to be the top marketing-related investment in 2022 , a trend that will surely continue. That’s a lot of people watching video content.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. We have divided these experts based on the niche they talk about the most. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Aberdeen

AUGUST 22, 2017

For example, if your content is all about detailed and informative discussions of complex processes in, say, the medical device industry, viral click-bait or owning the first page of Google for “health” just doesn’t make sense. Ultimately, your content needs to serve the people to whom you’re marketing.

Content Marketing 69

Content Marketing Paid Search Agency Account Based Marketing Content 69

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Outgrow

FEBRUARY 25, 2021

Dynamic and personalized landing pages make use of UTM parameters to show different post-click experiences based on who is viewing them. This also helps a lot in your account-based marketing strategy that industry experts vouch for. But how can you use ABM as a growth hacking strategy? Source: Unbounce. Engagement?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Hype them up Everyone wants to go viral. Account-based marketing made a splash when companies began to personalize marketing campaigns to individual companies. Here’s Stephanie Svanfeldt again: “Everyone talks about account-based marketing, but it’s also about account-based sales.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

MKT1

FEBRUARY 27, 2023

Here’s how we define each advantage: Product-led growth marketing advantages ⚡NETWORK EFFECTS OR PRODUCT VIRALITY Virality: When users share your product—internally or externally. Later you can mix in ABM campaigns to the most successful types of customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

KEO Marketing

MAY 15, 2017

Targeted LinkedIn Campaigns Go Viral Generating Expectation Breaking Leads in the Viral Marketing Campaign of the Year. Some of the world’s largest technology brands have depended on KEO Marketing for marketing that delivers tangible and substantial results.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

ClearVoice

JANUARY 26, 2024

Also, remember that at any given time, only about 9-11% of your total addressable market wants to buy in a given quarter. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

AUGUST 7, 2020

Relevant Content can go Viral in Minutes, Fueling your Branding Endeavors. The new Instagram feature offers the following advantages: Unique & Original Content can be posted through your Instagram Channel. You can Tailor your Video Content to Build a Unique Brand Voice. You can Build a Community to Create, Share and Inspire.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96