PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into Identify the Perfect Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

DemandBase 98

DemandBase Intent Peer-to-peer Account Based Marketing 98

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Combining buyer intent with social proof. A marketing-driven pipeline that works.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

B2B Marketing Directions

OCTOBER 30, 2016

This is heady stuff because the ability to know which prospects are engaged in an active buying process could enable fundamental changes in the practice of B2B marketing. For example, suppose that your company uses account-based marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Heinz Marketing

JULY 9, 2021

Use the Audience Explorer for buyer engagement across the B2B web, the only real-time search tool. Personalize content and confidently connect with in-market buyers. Deploy true funnel-based content strategies that deliver measurable ROI. Next up: ABM Orchestration. Reviews/rating: G2 Rating: 4.6 / 5. TechTarget.

Paid Content 138

Paid Content Marketing Automation Services Work Management Top of Funnel 138

Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. Who uses technographic data?

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

SalesIntel

SEPTEMBER 14, 2023

online and in-person events) Check out the Buyer Intent Data Guide Ebook → SalesIntel’s PredictiveIntent Uses Marketing: Marketing teams can build and scale ABM campaigns, spending less time searching for new, high-quality, target accounts and focusing on best-fit targets. We’re probably now around eight or nine.”

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Zoominfo

APRIL 17, 2025

WebSights seamlessly integrates with ZoomInfos broader platform, including ZoomInfo Copilot for AI-guided engagement, ZoomInfo Sales for streamlined prospecting, and ZoomInfo Marketing for orchestrated ABM and demand-gen execution.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

B2B Marketing Directions

SEPTEMBER 13, 2020

Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

PureB2B

APRIL 4, 2022

Table of Contents Use Intent Data Take Advantage of Account-Based Marketing Enrich Your Data Measure Your Leads Align Your Sales and Marketing Teams Building Stronger Leads through DemandScience. As digital marketing has evolved, so has the need for improved data. Take Advantage of Account-Based Marketing.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

6sense

MAY 9, 2017

Panasas: experienced 4x lift in account-based marketing media conversions. Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined.

Lead Ranking 48

Lead Ranking Top of Funnel In-market Buyers Demand 48

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

SalesIntel

AUGUST 2, 2021

Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Madison Logic

DECEMBER 14, 2021

Madison Logic Releases Enhanced Account Prioritization Capabilities for Global Enterprise B2B Marketers. The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Inbox Insight

JANUARY 5, 2023

Account-based marketing: mutual exclusivity? Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Incorporate account-based marketing. Align Sales and Marketing teams. Never stop testing!

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

TrustRadius Marketing

OCTOBER 3, 2022

For example, TrustRadius’ downstream intent data integrates with 6sense to augment top-of-funnel intent data signals, such as those from Bombora, to surface actual in-market buyers ready to make a purchase. Downstream and in-market buyers. Embrace the age of the self-serve buyer. Improve ABM programs.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.

Intent Data 52

Intent Data Intent Top of Funnel Intent Signal 52

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Aberdeen

SEPTEMBER 12, 2019

If you’re maintaining the status quo of marketing and focusing on filling the top of your funnel with high volume leads, you might not recognize this strategy is the reason for diminishing returns. This is where intent data comes into play.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

SEPTEMBER 7, 2021

Identifying high-value accounts and personalizing your ad messaging and lead nurture campaigns can help create stronger relationships with your audience. Tip #4: Maximize ROI on MarTech Investments With the Right Data MarTech investment can be extremely useful across multiple areas as you develop your marketing strategies.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

DealSignal

AUGUST 26, 2020

That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.” It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Ranking Lead Scoring 52

Excelsior Research

JUNE 1, 2021

B2B Demand Generation Strategies to generate leads: Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects. This helps to widen and broaden the currently existing market.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects. This helps widen and broaden the currently existing market. Demand generation is an umbrella term making implementing this huge variety of techniques easier.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Inbox Insight

NOVEMBER 3, 2023

Example : Inbox Insight leverage the power of webinars to educate their audience on various topics, such as intent targeting for ABM. Example : Our Buyer Education Platform, Insights for Professionals, syndicates client content to senior B2B decision makers researching an imminent tech purchase.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

Content4Demand

SEPTEMBER 8, 2021

Like I mentioned above, the focus of modern content marketers is to know more about their buyers and enable those individuals and buying teams with relevant content— without making them fill out forms. In the future, you’ll see this level of personalization become table stakes for all B2B marketing teams.

Intent Data 84

Intent Data Intent Content De-duplication 84

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. With that knowledge, brands can flag the account for potential churn and proactively engage in retention efforts. . Bottom-of-the-funnel and in-market buyers. Integrate intent data with existing platforms.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. It’s your total audience, perfected.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

SalesIntel

APRIL 11, 2024

Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback. Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

SalesIntel

APRIL 11, 2024

Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback. Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

PureB2B

JULY 2, 2019

Then when your BDR calls up and says “you recently answered questions from a vendor and it seems like you may be in the market for a new XYZ solution in the next 3 months, can we schedule a demo next week? There are many other ways to find better and more in market buyers than by executing a standard BANT style program.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Madison Logic

JUNE 6, 2023

Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution. Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52