Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.

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Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes.

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Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enter: intent data.

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Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data?

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Buyer Intent Intent Data Intent Demand Generation 105

Zoominfo

SEPTEMBER 22, 2023

There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. How Do I Know Which Intent Data is Trustworthy?

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Buyer Intent Intent Data Intent Zoominfo 130

Heinz Marketing

SEPTEMBER 30, 2021

If you’re trying to attribute sales to marketing efforts in an accurate and effective way, you need to invest in an attribution tool. And if you’re trying out account-based marketing, you need an ABM tool …. While an ABM tool is recommended, the following requirements should be sufficient.

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Account Based Marketing ABM Marketing Attribution Marketing Automation Services 124

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. It reflects today’s technological capabilities as well as marketing’s new focus on accounts. Reach Buyers Earlier.

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DiscoverOrg

APRIL 25, 2017

Account-based marketing can use sales intelligence for a new level of personalization. How have existing clients historically used your sales intelligence to predict buyer intentions? Fact: Sophisticated business intelligence is ABM gold. And it’s not just sales that benefits. Do you have any case studies?

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DiscoverOrg

JANUARY 23, 2019

We take this information, and we serving up ads to these personas in these accounts. Buyer intent as a sales engagement trigger. Imagine saying this to your sales team: Okay, the company counts meet your fit, they’re in market for our product, and your personas are engaging in our content online.

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Account Based Marketing Intent ABM Ideal Customer Profiles 120

sagefrog

OCTOBER 1, 2024

Companies can use AI to analyze customer behavior and identify buyer intent to create more personalized marketing and sales campaigns that resonate with their audience. We can use AI to enrich data and identify buyer intent to help our clients create more targeted and effective marketing strategies that drive better results.

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Marketing AI Ideal Customer Profiles Hubspot Lead Ranking 64

NetLine

AUGUST 13, 2024

Personalized content and account-based marketing (ABM) are revolutionizing how B2B marketers engage with their target audiences. Beyond your organization’s own zero and first-party consumer data, buyer intent data represents some of the most actionable information available to organizations.

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Strategic-IC

JULY 29, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 7 looks at Building your ABM Team. ABM in the House - Building your ABM Team.

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Account Based Marketing Ideal Customer Profiles ABM Paid Search Agency 71

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. This allows the effective delivery of personalization at scale.

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Account Based Marketing Demand Generation Paid Content ABM 97

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole to bring success to your organization.

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Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Circle Studio

NOVEMBER 24, 2020

But marketing automation is making a comeback and the software is projected to more than double in sales (from 6.08B to 16.87B) over the next five years. AI-Powered Marketing. Buyer Intent Data. Dominance of Account-Based Marketing (ABM). ABM isn’t just for new customer acquisition.

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SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Intent Data also enables you to develop a more effective ABM approach and expedite your sales pipeline.

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Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data?

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Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. How do you define your strategic accounts when all of them have the potential to convert?

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

DiscoverOrg

MARCH 27, 2017

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? Impact – Do the efforts and ABM programs you’re running impact the sale?

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Account Based Marketing Sales Management ABM Top of Funnel 120

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

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Intent Data Statistics Intent Top of Funnel 71

ClickZ

NOVEMBER 21, 2019

IBM Watson’s IoT division shifts to a B2B ABM Strategy. The IBM Watson IoT team launched their ABM program about a year ago to better personalize their content by industry and make a bigger impact with the companies they aim to serve. G2 (formerly “G2 Crowd”) helped make the ABM program successful. The shift to an ABM approach.

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Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

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Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 97

Inbox Insight

JUNE 16, 2023

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

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Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How (And Why!)

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Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

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Account Based Marketing ABM Demand Generation Top of Funnel 52

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. This allows SDRs to focus on accounts that are actively showing interest in their industry.

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Zoominfo

AUGUST 29, 2019

And if you have access to more robust data on buyer intent and opportunity, look for leadership moves, acquisitions, vendor changes, and other initiative which signal buying events. If there are information gaps, make sure any sales discovery questions are thoughtful and aimed at uncovering your buyer’s needs.

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B2B Thought Leadership Account Based Marketing Cross-Selling First-Mover Advantage 199

Only B2B

JULY 10, 2024

Bombora, a leading provider of intent data defines intent data as: “Data that reveals when buyers are actively searching online for solutions and identifies the specific products and services they are interested in, based on the web content they engage with.”

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Statistics Top of Funnel Intent Data Intent Signal 71

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

sagefrog

FEBRUARY 10, 2025

These technologies transform raw information into actionable insights, uncovering patterns that predict buyer intent and guiding real-time decision-making. Personalization at Scale Personalization is a must for B2B marketers seeking to engage decision-makers.

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Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

6sense

DECEMBER 8, 2021

To quote Forrester’s Laura Ramos , “Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.”. Account-based marketing (ABM) is a hot topic in the business-to-business (B2B) world and, when executed well, it can help you achieve increased deal sizes, shorter sales cycles and increased pipeline.

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Zoominfo

APRIL 17, 2025

WebSights seamlessly integrates with ZoomInfos broader platform, including ZoomInfo Copilot for AI-guided engagement, ZoomInfo Sales for streamlined prospecting, and ZoomInfo Marketing for orchestrated ABM and demand-gen execution.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 130

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Processes: Planning which channels to use and how you will execute your ABM strategy 4.

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Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Justina Logozzo, Senior Marketing Manager, Website at Alation. MarTech Tools That Drive Intent Data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enhanced ad campaigns.

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Buyer Intent Intent Data Intent Work Management 62