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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. We need to take the shift off MQLs and how many accounts are in the pipeline and put a greater focus on creating a more personal connection.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

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10 Tips for Selecting Your ABM Target Account List

The Point

Whenever we talk to prospective clients about helping them launch an ABM program , there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go after.” Selecting the right target accounts is the absolute foundation of a successful ABM strategy.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Start Small and Design for Scale.

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6 reasons why your ABM tech stack isn’t working – and how to fix it

Tomorrow People

Are you achieving a 10% revenue lift within the first year of implementing ABM? If not, you’re missing out on what 60% of marketers are already seeing , according to Demand Metric. Here are some common tech stack missteps that could be holding back your ABM success and what you can do to fix them.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.