Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Strategic Role of AI in B2B ABM (Account-Based Marketing) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Account-Based Marketing (ABM) is reshaping how businesses identify, target, and engage high-value accounts with precision and personalization.

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Only B2B

MAY 28, 2025

Thats where Account-Based Marketing (ABM) steps in. Before we dive into how to make the shift, lets look at what makes the ABM funnel so different. Distinction Between Traditional and ABM Funnels The traditional funnel casts a wide net. ABM starts with clarity. ABM changes that. Leads go cold.

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DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Fit, intent, and engagement. Identify Your Qualified Market.

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Martech

JULY 25, 2024

Aligning martech to your buyer groups Many tech tools are evolving for exactly that — the ability to create an account and, within the account, serve different messages to unique buyers that align with their specific pain points or questions. Your alignment with the sales team.

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Zoominfo

JANUARY 16, 2025

Intent data should be seen as go-to-market intelligence. Its not just a tool for marketing its the connective tissue between sales and marketing, Depelteau says. With AI, intent signals become actionable workflows.

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Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. You can make a case either for or against ABM depending on which survey statistics you pull from.

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Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact.

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Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

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Single Grain

DECEMBER 12, 2024

That’s why account-based marketing (ABM) works. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel.

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Martech

JUNE 13, 2025

Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. It doesn’t have to be that way.

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KoMarketing Associates

SEPTEMBER 23, 2020

Still questioning how marketing automation and sales and marketing alignment are a trend? Consider this: “68% of ABM programs use automation,” according to Salesforce’s 6 th State of Marketing report. Applications like this become especially valuable in the context of account-based marketing.

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Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. 93% of B2B marketers say they need more than two sources for their intent data.

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Zoominfo

DECEMBER 6, 2024

Improved Lead Follow-Up : Ensure no lead is overlooked with rules-based routing. Stronger Account-Based Marketing : Gain better visibility into account engagement. Terminus ABM Platform Terminus ABM Platform leverages first-party data to create engaging digital experiences. Salesforce integration.

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Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Single Grain

APRIL 28, 2025

Modern ABM strategies must go beyond identifying your ideal accounts and targeting them. Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data becomes the secret weapon in your ABM arsenal.

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Zoominfo

NOVEMBER 18, 2024

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement.

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Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

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Bluetext

JUNE 13, 2025

As privacy regulations tighten, precision targeting becomes harder—here’s how to execute effective ABM without crossing data compliance lines. The New Landscape of ABM and Data Privacy Account-Based Marketing (ABM) has become a go-to strategy for B2B marketers aiming to deliver personalized, precise campaigns tailored to key accounts.

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The ABM Agency

JUNE 18, 2025

Reading Time: 11 minutes Unlocking True Partnership: A Deep Dive into 1:1 Account-Based Marketing (ABM) Introduction: 1:1 ABM = Relationships When it comes to making a real impact with your most important clients, think of 1:1 Account-Based Marketing – sometimes called Strategic ABM – as the gold standard in tailored engagement.

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Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

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Vision Edge Marketing

AUGUST 22, 2023

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates?

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 246

Heinz Marketing

SEPTEMBER 24, 2024

AI Solution : Tools like 6sense and ZoomInfo automate the discovery of potential leads by analyzing digital behavior, intent signals, and web activity across various platforms. This allows SDRs to focus on accounts that are actively showing interest in their industry.

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Orange Owl Blog

APRIL 10, 2025

Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI.

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KoMarketing Associates

FEBRUARY 17, 2022

“Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report. Similarly, intent signals are poised to become an even bigger part of demand gen strategies as organizations refine their focus on personalization and tailored content for accounts.”.

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Single Grain

APRIL 17, 2025

In the world of Account-Based Marketing (ABM), the quality of your targeting directly determines the effectiveness of your campaigns. LinkedIn has emerged as the premier platform for ABM execution due to its professional focus and robust targeting capabilities.

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Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. This integration aims at providing an omnichannel view of key account activity for those joint customers of Jambo and ON24.

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Martech

JUNE 3, 2022

. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. Which accounts within that ICP are you going to go after?” ” Here are three ways an ABM strategy can help improve sales and marketing velocity. Account analysis and measurement.

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Single Grain

APRIL 29, 2025

B2B marketers who use ABM are achieving 81% higher ROI compared to those who don’t, according to Demandbase. But at the same time, 80% of ABM campaigns fail. Effective ABM content frameworks that structure personalized engagement throughout the buyer journey. What Are ABM Content Frameworks and Why Do They Matter?

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Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Unbound B2B

APRIL 16, 2025

For years, Account-Based Marketing (ABM) has served as a cornerstone of high-performing B2B go-to-market strategies. Its precision targeting and alignment around key accounts helped organizations streamline resources and drive measurable ROI. ABX is the strategic evolution of the ABM.

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DemandBase

MAY 26, 2020

ABM for Sales, because it takes two wings to fly. For our first post, we want to set the stage of what Account-Based Marketing (ABM) looks like for sales teams. ABM also promises to free prospects from the torrents of unwanted emails and still allow you to close more deals with in-market accounts.

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Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

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B2BMarketing.net

APRIL 11, 2025

On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European ABM Forum. Morning moments: intent signals and intelligent scaling Leanne Chescoe from Demandbase opened the day with a panel on scaling ABM using intent data. His message?

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KoMarketing Associates

MARCH 8, 2022

However, the majority (39%) claim that they intend to use marketing automation at some point this year to accelerate their demand generation strategies. On top of launching marketing automation, marketers will be focusing on social analytics (32%), account-based marketing (32%), and intent/signal data (31%) throughout the year.

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Single Grain

APRIL 19, 2025

Account-based marketing (ABM) combines efficiency, consistency, and creativity. While many marketers focus on campaign concepts and content, the operational backbone of ABMworkflows, integrations, and automationoften determines whether campaigns achieve their full potential or fall short of expectations.

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Only B2B

APRIL 16, 2025

Thats how behavior-led messaging becomes timely, relevant, and effective According to the Content Marketing Institute, 87% of marketers say content marketing generates demand , and 74% say it nurtures leads effectively. You can also map buyers content journeys to intent signals from platforms like Bombora.

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Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with.

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