RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 65

Social Media Template Work Management Marketing Management 65

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Let’s find out.

Marketing AI 318

Marketing AI A/B testing Tools Lead Ranking 318

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Webbiquity

AUGUST 26, 2021

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. They could help you strategically plan and take care of the digital front so you can focus on enhancing your products and services.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Marketing Insider Group

JUNE 23, 2021

B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Have a Production Plan. Before you begin filming, you need to have a thoroughly developed production plan. Even social media influencers make sure they invest in at least one quality light. You probably do this yourself.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Martech

MAY 8, 2023

This should help you know the success metric you want media to drive (i.e., Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. This article will discuss a four-step approach to creating a first-party data strategy.

Marketing & Strategy 117

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 117

Martech

JANUARY 19, 2024

Consumers use various communication channels, which makes integration with multiple platforms (email, SMS, social media) essential for a cohesive marketing strategy. A/B testing. A/B testing enables this type of data-driven decision making. But email marketing is not without its challenges. Drip campaigns. Abandoned cart emails.

Email Marketing 130

Email Marketing Automation Tools Planning 130

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope. Static and short-sighted.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Now, the good news. Get MarTech!

A/B testing 104

A/B testing Optimization Google Marketing Analytics Tools 104

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. The Deal: New users who purchase the BigSpy Pro version monthly plan get a 50% discount at checkout using the code: BF22. The Deal: Get 50% off for three months on any plan using this link (no code required).

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Launch Marketing

MAY 25, 2022

So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. Typically, social media posts are written with the hopes of gaining impressions and engagement.

Social Media 125

Social Media Optimization Media Keywords 125

Marketing Insider Group

SEPTEMBER 22, 2020

You can see success with a simple message and call to action—as long as you plan and execute it accordingly. And that’s just how every marketing campaign starts— with a plan. If you don’t know how to run a marketing campaign, your business won’t grow. But the truth is that most marketing campaigns don’t need to be that complicated.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. A prime example was our 2020 hosted events plan. Planning for more virtual events. 2020 is a year unlike any other.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04] Sign up for the Basis Scout newsletter

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. And only 12% plan to add email staff. When you automate emails, you can take the time to plan your email strategy carefully. Here are the top trends in email marketing for 2021.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies. That’s the essence of Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. These tools can extract data from various online sources, including websites, directories, and social media platforms. In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Plan out topics. Plan your video to attract attention and generate engagement The social media environment is crowded. Plan for more than just a continuous head-and-shoulders shot of a narrator delivering words. Styles vary with the latest trends.

Social Media 97

Social Media Video Marketing Media Verticals 97

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. March represents a lot of things.

Social Media 118

Social Media Media Work Management Paid Search Agency 118

Salesforce Marketing Cloud

AUGUST 21, 2023

They told us how they plan to use generative AI for email marketing and the impact they believe the technology will have on efficiency and effectiveness, job security, and more. It can also create multiple variations of this content and speed up A/B testing to target different customer groups. What still needs to improve? If so, how?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? According to recent research, 51.2% of free trial users don’t convert into paying customers on average. Otherwise, you’ll waste your time and money on users who won’t buy from you. Offers discounts to on-the-fence users.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Navigate the Channel

JANUARY 5, 2024

on social media. This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. A favorite reminder to stay aware is GOAL.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Stevens & Tate

JULY 31, 2023

In a new ad campaign from the famed sub sandwich company plans to bring back the creepy corporate mascots, the Spongmonkeys. Netflix scraps low-tier ad free plan. month basic plan is being discontinued in the US and UK, impacting both new and returning members. Read more here. Netflix’s ad-free $9.99/month Read more here.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

SmartBrief - Marketing

MARCH 17, 2024

In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next. How to A/B Test Your Pricing.

Pricing 96

Pricing Price Work Management Marketing Management 96

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. John’s views struck a chord with me. Things are about to get real. Honing SEO skills.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Social media scheduling. Reputation management. Customer service.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021.

Social Media 143

Social Media Media Burn Rate Tagging 143