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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. You can choose between standard display creative, such as banner ads, or a range of rich media alternatives when crafting their campaign strategies. The reality is this couldn’t be further from the truth.

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Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The B2B company Openet tested two webinar sign-up pages, with exactly the same content, with the only difference being the banner design at the top.

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How to Leverage Intent Data to Drive More Business

NetLine

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

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Gathering Competitive Intelligence to Develop Business Strategies

Leadspace

WhatRunsWhere is a clever app that tracks over 150,000 online advertising agencies, keeping track of online advertisements and how they perform. WhatRunsWhere is a clever app that tracks over 150,000 online advertising agencies, keeping track of online advertisements and how they perform.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not. But your ability to quantify the return on marketing investment was severely limited. Fortunately, all that has changed. Marketing is more quantifiable than ever. From Dark Art to Science.

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19 Things We Can Learn From Numerous Heatmap Tests

Online Marketing Institute

One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors. Content most important to your visitor’s goals should be in the top of the page. Notice the last element on your page. Let’s look into key findings from different heatmap tests.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.