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7 Digital Marketing Examples To Inspire Your Campaigns

Marketing Insider Group

Take a look and discover a winning strategy for your next digital marketing campaign. The campaign positioned the location as a hidden destination and insider secret that attracted new visitors. campaign that got people interested in blenders (of all things!) Highlight how special you are by being unique and exclusive.

Examples 276
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Best Email Marketing Campaigns


And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.


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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year.

PPC 214
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Proving Marketing Campaign Success with Metrics

Marketing Insider Group

Defining the metrics that matter most is foundational to developing successful marketing campaigns. Let’s look at the basics of marketing metrics and KPIs and dive into some of the marketing metrics you should be using to measure your campaigns’ success. KPIs could be sales-generated for one campaign but incremental for another.

Campaigns 297
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How to Successfully Modernize Your B2B Industry

The industries must update their strategies to smoothly run the campaigns without hassle. To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The actionable tips mentioned here will help you in this area.

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Moneyball Campaigns: Map and Define Marketing Campaign Segments By Territories


In the times of direct marketing, we were told that the list is one of the most important ingredients of a successful campaign. The truth is that creating a segment or list for a campaign is pretty much driven almost entirely by a campaign manager’s gut instinct. Better activation. Better decisions.

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Why an ABM Pilot Campaign Might Be a Bad Idea

The Point

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

A strategic ABM gifting campaign can help. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level?

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11 Email Deliverability Strategies to Reach the Inbox

Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients. Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. You’ll learn: The most common deliverability issues and why they happen.

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The Rise of the Customer Marketer

As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever. Fully engaged customers spend more and stay around longer.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Move from campaigns to conversations to get better results. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. Create nurturing emails that emotionally resonate and inspire action.

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.