Search Engine Journal

MARCH 31, 2021

Aggregated event measurement will be an impactful change for many Facebook advertisers. The post Aggregated Event Measurement in Facebook: What You Need to Know via @closedloop appeared first on Search Engine Journal. Here's what you need to know to prepare.

Aggregators 82

Aggregators Facebook Advertisements Advertising 82

Avitage

SEPTEMBER 3, 2014

In fact, some of the important content that initiated this project are on landing pages in our […] The post Content Management – Aggregate Don’t Upload appeared first on Avitage. Tips & Techniques aggregate content Bloomfire content management content repositories Manage content'

Aggregators 120

Aggregators Content Landing Pages Search Marketing 120

DivvyHQ

APRIL 21, 2021

These are examples of content aggregators that bring information, news and entertainment to the masses. You've heard of sites like Reddit and apps like Flipboard. What if your company offered a similar type of site that was fully automated to deliver content that your specific target audience would find valuable?

Aggregators 75

Aggregators Content Brand Identity Branding 75

Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

Aggregators 74

Aggregators Curation Mobile Marketing Traffic 74

Litmus

OCTOBER 15, 2019

Introducing: Aggregated Reporting in Litmus Email Analytics. Identify top-performing email campaigns with our new aggregated reporting view. Aggregated reporting in Litmus Email Analytics makes it easier than ever to get insights to help optimize future email campaigns. Get started with aggregated reporting today.

Aggregators 48

Aggregators Analytics Email Campaigns Email Marketing 48

Writing on the Web

OCTOBER 22, 2014

I recommend using my favorite aggregator, Alltop.com. Here’s my top 5 aggregator list: Alltop. Then, simply create your own top 5, 10 or 25 list. Aren’t you curious about what other blog writers are saying and doing in your area of expertise? So I keep a list of my top favorites, including Alltop.com.

Aggregators 100

Aggregators Content Marketing Content Marketing 100

B2B Memes

APRIL 13, 2011

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

Aggregators 100

Aggregators Digg Curation B2B Marketing 100

B2B Memes

APRIL 5, 2011

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”).

Aggregators 100

Aggregators Domain Act-On Analytics 100

Sprout Social

OCTOBER 4, 2016

The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. After analyzing the Group Report for aggregate data across your social networks, you’ll have a better understanding of your social efforts as a whole. More Networks, More Data.

Social Networks 82

Social Networks Aggregators Profiling Linkedin 82

Parse.ly

NOVEMBER 14, 2018

SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. News aggregators appeal to a younger demographic. The same amount of respondents (6%) treated email, mobile alerts, and news aggregators as their respective main gateways to news. Given that U.S.

Aggregators 53

Aggregators Traffic Google Domain 53

B2B Memes

NOVEMBER 21, 2011

He was a master aggregator, one who would certainly be accused of plagiarism if he was a 21st-century artist. ” A useful reminder, perhaps, that the best aggregators improve the things they borrow. But the accusation would be false. ” Shakespeare didn’t simply borrow, though: “Whatever he touched, he alchemized.

Social Media 100

Social Media Aggregators Media Copyright 100

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators B2B Content Media 100

Martech Advisor

SEPTEMBER 30, 2019

Many brands serve international markets through virtual marketplaces or product aggregator sites. If the aggregator site permits the use of multimedia, be sure to localize any text within product imagery. Better still, this translated product content can be leveraged for your aggregator/marketplace product feeds.

Aggregators 43

Aggregators Marketing Websites Traffic Digital Marketing Funnels 43

KoMarketing Associates

FEBRUARY 28, 2023

Furthermore, 75% aggregate data across their channels and business units into single customer profiles. About 71% of Experience Leaders state that they have real-time access to omnichannel customer data to help with personalization.

Marketing Report 222

Marketing Report Marketing Forrester Marketing Strategy 222

Customer Experience Matrix

JULY 9, 2010

So even in its current state, Curata is worth a look if you want to sail the seas of content aggregation. Tags: software as a service demand generation marketing automation natural language processing artificial intelligence content aggregation.

Aggregators 120

Aggregators Content Search Marketing Email Marketing 120

Zoominfo

AUGUST 2, 2020

Type #3: B2B Data Aggregators. Data aggregators will gather information from different sources – both paid and organic. Volume: Vendors who aggregate data offer more volume than other types of vendors by constantly adding new information. Limitations: Aggregators are often severely restricted in what they’re allowed to sell.

B2B 245

B2B B2B Sales B2B Marketing Ad brokers 245

Biznology

MARCH 18, 2013

Trip Advisor’s business is aggregating content, so when Google re-aggregates it, well, you can imagine Trip Advisor’s unhappiness. Well, as content marketers we encourage content aggregation, content reposting, and other sharing of content. Another example cited in the SEO Book piece are newspapers.

Aggregators 80

Aggregators Content Content Marketing Search Marketing 80

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? How does it get filtered?

B2B Marketing 100

B2B Marketing Aggregators B2B Content 100

DivvyHQ

SEPTEMBER 27, 2021

Aggregating content analytics from disparate platforms into one delivers substantial insights faster. Measuring the performance of your content marketing is key to understanding its ROI and contribution to revenue. However, this isn’t easy when you have analytic data coming from multiple systems.

Content 118

Content Advertising Channels Aggregators Content Marketing 118

Search Engine Journal

MAY 20, 2022

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization Mistakes appeared first on Search Engine Journal.

Optimization 132

Optimization Google Aggregators SEO 132

chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Aggregators 135

Aggregators Marketing Report Hubspot Network Marketing 135

Biznology

JULY 27, 2010

Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Content Wikipedia 80

Search Engine Journal

SEPTEMBER 14, 2022

Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results. The post Google Expands Eligibility for Product Rich Results appeared first on Search Engine Journal.

Google 109

Google Product Aggregators SEO 109

Search Engine Journal

AUGUST 22, 2022

Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.

Google 96

Google Aggregators Tools 96

ANNUITAS

MAY 2, 2023

In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead. When combined with the actual go-to-market features, this more inclusive customer data value chain can unlock more efficient, highly personalized marketing efforts in theory.

Multi-Channel 130

Multi-Channel Marketing Prospects Segmentation CRM 130

chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Two big interrelated themes in the era of Big Ops : automation and aggregation. Intuitively, this makes sense.

Automation 141

Automation Marketing Aggregators Marketing Report 141

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Aggregators 118

Aggregators Correlation Stats Spending 118

The Point

OCTOBER 11, 2022

A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks. One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves.

Email Marketing 246

Email Marketing Marketing Report B2B Marketing Marketing 246

SEMrush

DECEMBER 30, 2020

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown!

Keywords 136

Keywords Trends Google Research 136

chiefmartech

JANUARY 10, 2022

Instead, more and more big players have shifted to a strategy of Aggregation in Tech Stacks , channeling the rising tide of apps into common platforms either for a specific layer of the business tech stack (horizontal aggregation) or within a specific domain (vertical aggregation).

B2B Sales 135

B2B Sales B2B Marketing Aggregators Interactive Marketing 135

Martech

JULY 28, 2021

Infutor’s Total Consumer Insights database aggregates privacy-compliant behavioral and household attributes, as well as as auto, property and mobile ad ID data, on some 266 million US consumers and 120 million households, putting it on a comparable to the U.S. Consumer data at scale. consumer data-sets maintained by Epsilon and Experian.

Aggregators 113

Aggregators Privacy Marketing Prospects Mobile Marketing 113

Martech Advisor

SEPTEMBER 3, 2019

We marketers love to preach the gospel that data is power. But if we truly believe it, the question we should be asking ourselves is not how to get more data, but how we can distribute it more effectively, writes, Christian Monberg, CTO at Zeta Global.

Distribution 66

Distribution Aggregators Marketing Interactive Marketing 66

Content Marketing Institute

APRIL 27, 2022

Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips. Continue reading →

Curation 86

Curation Content Examples Aggregators 86

Marketing Insider Group

JUNE 15, 2017

Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” However, many […].

Research 223

Research Marketing Aggregators Rules 223

Martech

FEBRUARY 14, 2022

Data would be aggregated to avoid traceability to single users. For one thing, the solution requires the addition of random “noise” to the aggregate statistics, something unlikely to please advertisers. Of course, the aggregate data theme was part of Google’s FLoC and is now part of Google’s Topics API too.

Privacy 76

Privacy Marketing Proposals Aggregators Advertisements 76

Martech

APRIL 25, 2022

Third-party data is bought and sold too, but in that case the buyers are dealing with data aggregators, not the data owners that collected the data. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.

Privacy 102

Privacy Aggregators Profiling Custom Publishing 102

Martech

NOVEMBER 15, 2021

At the AMZ Innovate event in New York yesterday, I discovered that aggregators are a key part of this ecosystem. These are businesses that buy out Amazon sellers, or as aggregator Forum Brands puts it, offer “creative exit options for innovative e-commerce entrepreneurs.” By selling out.

Amazon 93

Amazon Aggregators Internet Marketing Fulfillment 93