Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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B2B revenue generation: Definition, examples and 7 strategies to increase profits


Did you know that revenue generation isn’t just the responsibility of your sales team? In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line.

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Do You Have a Storytelling Strategy Yet?


Are you using storytelling in your marketing? You should be! Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand.


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B2B Thought Leadership Content: Elevating Your Brand’s Authority and Driving Business Growth

Hinge Marketing

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering. In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully.

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Should You Outsource B2B Appointment Setting?

Only B2B

In today’s highly competitive B2B marketplace, generating leads and setting appointments is a critical aspect of any successful sales strategy. But with so many tasks to manage and limited time and resources, many businesses struggle to keep up with the demands of lead generation and appointment setting. One potential solution to this problem is outsourcing these tasks to a specialized provider.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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The 7 Best B2B Intent Data Providers In 2023


To stay ahead of the competition, you must have access to the most relevant consumer data. After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. While the reasons for this conclusion may be overly broad, some of the most significant difficulties include inaccurate prospect records and content that fails to resonat

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61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

KoMarketing Associates

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending

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Marketing and Sales: What are the strategies and tools to help these teams work together?


We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re providing the best customer journey possible. Throughout the customer/buyer journey a prospect is likely to interact with two different but complementary teams, that work together to ensure the best experience ever.

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The future of martech apps is happening in SMB and the mid-market. Here’s why.


We’re busy working on the 2023 edition of the martech landscape (interactive version at ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

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4 Reasons Automated Data Quality Monitoring is Vital for Data Observability


Learn why automating data quality is a fundamental component of any successful data observability initiative.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships


Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal w

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

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Content Marketer for Hire—Why Marketers Are Prioritizing Talent


One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

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Behind the Buzzwords: Thought Leadership


We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Talent Acquisition: The Art of Hiring Top Talent in 2023


The job market has been undergoing a major reset for the past three years. Before the pandemic, the talent acquisition process was largely commoditized, with too many companies treating people more like inventory than talent. That dynamic, like so much else, was turned on its head in 2020. While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

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Digital Marketing in Web 3.0: It’s Coming

Go Beyond SEO

I can’t be the only one who remembers waiting for a website to load for 5+ minutes, and when it finally did, the only way you could interact with the site is by scrolling and ingesting all of its content. The web has come a long way. Now, all the focus is on Web 3.0 , a way to decentralize the web, increase privacy for users, and AI-driven services.

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8 Most Important Types of Keywords for SEO


If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Analytics: How To Find & Analyze Data via @sejournal, @BennyJamminS

Search Engine Journal

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

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How is Outsourcing Appointment Setting Services Beneficial to the Organizations?

Only B2B

Outsourcing has become a popular practice for organizations looking to streamline their operations and increase efficiency. One area where outsourcing can be particularly effective is appointment setting. Appointment setting is a critical aspect of many businesses, but it can also be time-consuming and resource-intensive. Outsourcing appointment setting services can help organizations to focus on their core competencies while still achieving their business goals.

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The Secrets Top PR Professionals Use to Get Media Coverage


Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. It’s all about building meaningful relationships with the right people.

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23 SEO Questions to Ask New Clients + Questionnaire Template


After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting started with a successful campaign quickly and easily.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media via @sejournal, @lorenbaker

Search Engine Journal

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.

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How To Combine Machine and Human Input for More Effective Content in 2023

Content Marketing Institute

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

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ChatGPT: A marketer’s guide


Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

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How to use Instagram Collab Posts in your Social Media Strategy


An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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SEJ Sum-Up: Weekly News Recap for Search, Social, And AI via @sejournal, @kristileilani

Search Engine Journal

Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI appeared first on Search Engine Journal.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be difficult to correlate corporate communication efforts to business impact.

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How to Create a Senior Living Marketing Plan

Stevens & Tate

You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. Statistics show that approximately 2% of seniors live in assisted living facilities in the United States, translating to about 810,000 people. This population lives in nearly 30,000 assisted living facilities. Competition is stiff among service providers as the demand for assisted living facilities and services continues to grow.

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