Marketing Insider Group
JUNE 3, 2024
As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.
Tomorrow People
JUNE 3, 2024
Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. When you learn about the opinions, desires, demands and motivations of the people who already use your product, you’re in a better position to foster brand loyalty, develop customer-centric products, and drive more sales.
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SendX
MAY 28, 2024
Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.
Webbiquity
MAY 30, 2024
Contributed post. Startup founders are amazing people. They take the leap despite knowing the odds are against them, with a 90% probability of eventual failure. Image credit: Greg Bulla on Unsplash There are many reasons why startups may not make it, and many of those are outside the control of the founders. That makes effectively managing the elements of the business environment that can be controlled absolutely essential.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Forward Observer
MAY 31, 2024
Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman About the Book In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this – perhaps in the hundreds of billions – will be completely wasted. Not for the usual reason – their advertising stinks – but for another, darker reason.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JUNE 3, 2024
As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.
Martech
JUNE 3, 2024
As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.
Webbiquity
JUNE 4, 2024
B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?
Convince & Convert
MAY 28, 2024
Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Acrolinx
JUNE 3, 2024
There are lots of standard corporate style guides you can adopt. In this post, we share four US style guides and how best to use them. The post Four US Style Guides That Every Writer Needs to Know About appeared first on Acrolinx.
Launch Marketing
MAY 29, 2024
The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.
Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
Content Marketing Institute
MAY 28, 2024
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BOP Design
MAY 30, 2024
Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this to your ideal buyers effectively. Whether you are a stealth startup or a seasoned software provider, here are the most effective B2B marketing priorities for B2B.
Ahrefs
MAY 29, 2024
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.
protocol 80
MAY 30, 2024
If you're getting ready to flip the switch on your website creation strategy for lead generation , you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
MarketMuse
MAY 31, 2024
Here’s how you could use Google's Content Warehouse API leak to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping.
CopyBlogger
MAY 29, 2024
In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.
Ahrefs
MAY 31, 2024
But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords.
Sprout Social
JUNE 3, 2024
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
MAY 30, 2024
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.
Top Rank Marketing
MAY 28, 2024
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. But that’s not because they can’t be effective.
Acrolinx
JUNE 3, 2024
Want to create marketing content that converts? Check out our guide to marketing content creation to create content that delivers results. The post A Guide to Marketing Content Creation appeared first on Acrolinx.
Ahrefs
MAY 29, 2024
Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Scoop.it
MAY 30, 2024
“Curation” is most often associated with Art World professionals. Art curators skillfully choose and organize art around a central theme or idea. This creates an impactful experience for the viewer. Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again.
Martech
MAY 29, 2024
Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.
protocol 80
MAY 28, 2024
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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