Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

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Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

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Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. For established vendors, servicing debt is getting very expensive. And it’s getting worse. In your inbox.

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Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. There are problems with this model.

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Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

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B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. In fact, as Stefano pointed out, 84% of decisions are made before vendors are even engaged.

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Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

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Navigate the Channel

FEBRUARY 1, 2024

How Do We Resolve Supply Chain Issues in 2024? Secure Your Supply Chain Mitigate supply chain uncertainties by improving your supply chain management with all your vendors, no matter how small. How can companies resolve supply chain issues in 2024? The post Managing Supply Chains in 2024 appeared first on ER Marketing.

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Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

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Engagio

FEBRUARY 14, 2024

Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. Don’t be fooled by the exaggerated claims other vendors might make regarding target account match tests. First, any vendor can artificially inflate the match rates if they put accuracy aside.

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Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024.

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B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This report lists all those vendors who can help marketers to run an ABM strategy. The post New!

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Seismic

NOVEMBER 15, 2023

The Aragon Research Globe for Enterprise Coaching, 2024 What to look for in an enterprise coaching technology Automated coaching capabilities are nothing new – conversational intelligence (CI) technology has facilitated the summarization of audio and video calls for years. All rights reserved. Who are the key players?

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Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

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Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

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B2BMarketing.net

DECEMBER 5, 2023

With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. Want more insights?

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Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Depending on your team’s specific skill level, you’ll want to incorporate vendor-provided materials, custom training programs, and practical projects to practice the skills learned.

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SalesIntel

APRIL 17, 2024

He’s been engaging with your company’s content for a while and is now evaluating different vendors. With dedication and careful planning, you can leverage the power of email automation to nurture leads, build relationships, and ultimately grow your business in 2024 and beyond.

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sagefrog

DECEMBER 13, 2023

After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry.

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Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. Don’t forget to take a look at what your competitors, clients, stakeholders and vendors have created and distributed as well. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

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Martech

FEBRUARY 29, 2024

Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. Why is this?

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Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

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Sana Commerce

AUGUST 28, 2023

This research for the 2024 B2B Buyer Report was conducted using 1,000 respondents across the globe. We’ve taken this data and synthesized it into this report to educate B2B businesses on their buyer’s needs and how to include it in their 2024 sales strategy. B2B buyers do not exist independent of other vendors.

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Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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BDB

MARCH 26, 2024

From how to start using AI and the latest metaverse advancements to the way the B2B buyer journey has evolved, here are our key takeaways from Martechopia 2024. This approach aligns with the trend toward more informed buyers who prefer to engage with vendors later in their decision-making process.

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Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We see this in the rate at which martech vendors released beta features to users over the past year. What will I take into 2024? What did I learn from this test? Get MarTech!

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Martech

APRIL 9, 2024

Google has repeatedly delayed the complete deprecation of third-party cookies, although at the beginning of 2024 it did roll out the option to opt out to some 1% of Chrome users worldwide. It has worked with the U.K. Google might feel that the transparency has not been appreciated.

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The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Moss podcast wherever you listen to B2B podcasts, or at: [link] The post The Insider’s Scoop on CES 2024: Walking and Talking with Marketers appeared first on theCustomer.

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SpotMe Blog

OCTOBER 7, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. The post The Best Medical Conference Apps [2024] appeared first on SpotMe. Cvent Reviews G2 Score: 4.3

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Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2

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Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Fast-forward to 2024. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. But in speaking with customers and vendors in recent years, I’ve learned this big negative has faded away.

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Martech

JANUARY 24, 2024

It will be available in the first half of 2024. With just about every vendor in the martech space looking to embed some form of AI — usually generative AI — in its offerings, it’s worth remembering that some vendors have been in the AI game for years. Why we care.

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Martech

DECEMBER 6, 2023

As previously reported, Channel99 supports its offering with an account ID network compiled through partnership with a number of ABM vendors and thus broader than the ID graphs of the individual vendors themselves (Channel99 is not competitive with ABM vendors). We’d like to know how it’s been for you.

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Martech

APRIL 22, 2024

And when they arrive at a website for a vendor or retailer, they want more than a page with information and a form to fill out. Webflow’s own 2024 State of the Website report found 60% of marketing leaders feel their current web stack is missing the mark. Today’s buyers are embracing self-guided research and frictionless purchases.

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Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

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Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Yet buyers also use these materials to evaluate vendors. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. It’s also about access to the big thinkers that vendors have on their team.

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Martech

FEBRUARY 8, 2024

They barely trust vendor websites at all. Part three: The crossroads In 2024, marketing and martech professionals are at a crossroads. For the past year now, just about every SaaS vendor has started to tout the AI at the heart of their system, even if it’s sometimes smoke and mirrors. That kind of tracking is going away. (I

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