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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects.

B2B 100
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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms.

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Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report

NetLine

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

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What will happen in martech in 2024? A no-BS report and webinar by two giant martech nerds

chiefmartech

Want to know what 2024 has in store for martech? On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. Their support has enabled us to invest in this research and make it freely available to you and the rest of the martech community. The post What will happen in martech in 2024?

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. They had no say over the body of our report. Again, you can download the full report here. One more thing. I certainly did.

Trends 101
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Building an SEO Strategy in 2024

Top Rank Marketing

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here.

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The State of Digital Transformation in B2B In 2024

Top Rank Marketing

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. Here in 2024, content marketers should feel confident.