SmartBug Media

MARCH 7, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

SmartBug Media

JANUARY 25, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. January 2024 Use AI To Find The Best Display Time For Sign-Up Forms Learn More > Klaviyo Update Details Klaviyo is excited to announce forms display optimization – a new AI testing tool for faster, more efficient list growth.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 112

eCommerce Enterprise Management Paid Search Agency Marketing Management 112

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Top 50 Global Thought Leaders and Influencers on Future of Work 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Jonathan H. 6 Jason Cochran humanworks8 Contact Jason Cochran Score: 46.00

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 122

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Lead Forensics

MAY 7, 2024

The ‘Top 100 B2B Sales Leaders 2024’ come from within a wide range of different industries including technology, healthcare, manufacturing, and more. The post Top 100 B2B Sales Leaders 2024 appeared first on Lead Forensics. They also represent companies from established multinational corporations through to fast-growing SMEs.

B2B Sales 81

B2B Sales Enterprise Management B2B Marketing Management 81

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. Brent cites an example where removing the word “knife” from brand safety criteria led to misguided targeting for a cooking-related product.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. per user, per hour by 2025. In fact, its ad supply is oversized.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. How will this change in 2024? This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Email Marketing 122

Email Marketing Marketing AI Enterprise Management Work Management 122

Martech

JANUARY 16, 2024

You’ll learn: AI-forward approach for 2024 : Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance. Learn more by registering and attending “AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024,” presented by Invoca.

Webinar Metrics 90

Webinar Metrics Lead Gen Privacy Marketing & Strategy 90

Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

Loyalty 85

Loyalty Webinar Metrics Trends Consulting 85

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024.

Digital Transformation 129

Digital Transformation B2B Advertising Benchmark Gartner 129

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. com The post Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 first appeared on Thinkers360. Congratulations to all our Personal Branding influencers who participated!

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? No one wants to buy from an AI that hasn’t done the work or used the product. Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Christopher S.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here. Get MarTech!

Features 100

Features API Customer Satisfaction User-Generated Content 100

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) first appeared on Thinkers360. Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 116

Enterprise Management Work Management Marketing Management SMB 116

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. They want it to help them find products, solve problems, and get deals. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Looking ahead, financial services firms face the challenge of supporting more funds and products, requiring proactive communication and adaptation to evolving regulations.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The result is “Obviously Awesome,” a book that re-thinks product marketing from the perspective of an outsider. Trust me, it works.” Get MarTech!

Paid Search Agency 110

Paid Search Agency Classified Ads Advertising Agencies Work Management 110

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

CMS Development 105

CMS Development SEO Trends API 105

Navigate the Channel

FEBRUARY 1, 2024

When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. Many companies have been forced to find new sources for products they need to finish complex builds. If you’re not able to build your product on schedule, what do you do?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

illumin

FEBRUARY 13, 2024

The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. The lead-up to this ad was equally funny, with Michael Cera spotted in public with massive bags of CeraVe products for, at the time, no understandable reason.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Sprout Social

JANUARY 29, 2024

People are also using social media to learn about and purchase products. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. This leads to more targeted, personalized ads.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

FEBRUARY 7, 2024

Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives. The post Why integrations will be critical to AI in 2024 appeared first on MarTech.

Marketing AI 120

Marketing AI Hubspot Lock-In Marketing Management 120