Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. It’s a more efficient way of doing things, and it puts the customer first,” Kirkpatrick said. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 123

eCommerce Enterprise Management Paid Search Agency Marketing Management 123

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 88

Trends Marketing & Strategy Conference Lead Ranking 88

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here. Get MarTech!

Features 116

Features API Customer Satisfaction User-Generated Content 116

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 125

Enterprise Management Work Management Marketing Management SMB 125

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Overall, marketers seem to be taking a more conservative wait-and-see approach to their channels of choice in 2024.

Digital Transformation 115

Digital Transformation B2B Advertising Benchmark Gartner 115

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates.

Marketing AI 109

Marketing AI Advertisements Advertising Trends 109

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Looking ahead, financial services firms face the challenge of supporting more funds and products, requiring proactive communication and adaptation to evolving regulations.

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 115

Enterprise Management Sales Qualified Leads API Hubspot 115

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. The martech pipeline for new product announcements has slowed to 65 in Q3, down from 128 in Q2 and 121 in Q1. Watch for that to also have an impact on vendor financial viability in 2024. And it’s getting worse.

Marketing Management 119

Marketing Management Marketing Budget Budget Programs Vendors 119

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 122

Marketing AI Paid Content Work Management Marketing & Strategy 122

Martech

FEBRUARY 7, 2024

It actively moves deals forward based on AI interpretations of call outcomes, making your sales process more efficient and data-driven. Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives.

Marketing AI 131

Marketing AI Hubspot Lock-In Marketing Management 131

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. They want it to help them find products, solve problems, and get deals. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 95

Social Media Work Management Marketing Management Media 95

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. This need for more functionality boils down to B2B leaders viewing the website as the centerpiece of their marketing communications, and they want all their tools connected to it to maximize efficiency and effectiveness. In other words, show, don’t tell.

Design 94

Design Trends Marketing Websites B2B 94

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Planning 135

Planning Marketing AI Enterprise Management Work Management 135

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. At times, boards may be turned off between 2 a.m.

Marketing AI 80

Marketing AI Allocation Mobile Advertising Paid Search Agency 80

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. Only 5% of our market , is ready, willing and able to consider buying our product. Verdict: No new tech needed 6.

Efficiency 109

Efficiency Marketing Automation Services Lead Ranking Brand Identity 109

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Remember, though, that you don’t have to pitch to them.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Launching a product requires careful planning, market research, and strategic execution. Launch Planning and Execution: Launch planning and execution tools assist you in planning and executing the successful launch of a product or service.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Champion Communications

FEBRUARY 15, 2024

Our clients continue to share their insights and innovations, driving conversations that matter in 2024. In an interview with DataCentre Magazine, Hyperview CEO Jad Jebara underscored how DCIM technology enables energy efficiency as data centres scale up. Hyperview: Is DCIM key to green data centres?

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Integrated tech stacks built around centralized workflows will become the gold standard for businesses seeking efficiency and cost savings. It can’t be an afterthought.

Marketing Budget 85

Marketing Budget Marketing & Strategy Marketing Strategy Planning 85

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. AI Insight #1 — Christopher S. ” Christopher S.

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93

Hinge Marketing

JUNE 4, 2024

Despite its current limitations, nobody doubts AI’s potential—and firms, as well as their clients, are eager to harness the technology’s efficiencies and analytical power. For one thing, these firms are more efficient. Yet they achieve far superior performance. And they do it much more often than No Growth firms.

Consulting 68

Consulting Marketing AI Studies Service 68

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 108

Work Management Marketing Management Software Product 108

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Eliminating silos and allowing for the sharing of information and learnings from client projects (without disclosing client confidential information) is a logical way to introduce efficiency into the system.

Enterprise Management 118

Enterprise Management Consulting Work Management Marketing Management 118

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Heinz Marketing

NOVEMBER 21, 2023

In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024. Advantages of AI for Time Management and Cognitive Load: AI offers a significant advantage in terms of productivity and time management. Want to join us ?

Marketing AI 113

Marketing AI B2B Budget Programs CMO 113

sagefrog

JANUARY 31, 2024

Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but only recently has the healthcare community made a concentrated effort to let it in, modifying traditional ways of working, developing products, and delivering services to slowly embrace AI and all the benefits it can offer.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency.

Marketing AI 113

Marketing AI Lead Ranking Work Management Lead Scoring 113

Sana Commerce

FEBRUARY 29, 2024

Is your operation optimized for peak efficiency? See for yourself why Sana Commerce Cloud is the platform of choice for B2B product sellers worldwide. Request a demo The post Sana Spotlight’s Winter 2024 Keynote [Now On-Demand] appeared first on Sana Commerce. See real solutions in action. Discover market insights.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

DealSignal

FEBRUARY 20, 2024

The better they understand the plan the easier it will be to secure the funding needed to drive growth in 2024. Oh, and increasing efficiency is always popular. This trend will continue as efficiency is paramount. Content Personalization In 2024, personalization is the key to attracting and retaining customers.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Seismic

JANUARY 9, 2024

Without further ado, here are five innovative strategies to help your team thrive in 2024. Leverage AI to drive efficiency AI was all the rage in 2023, and rightfully so. If 2023 was the year of talking about how to use AI, 2024 will be the year of using AI and discovering where it makes the biggest splash for your GTM organization.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) Looking to make your email pre-send checklist more efficient?

Conference 74

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 74