Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 112

eCommerce Enterprise Management Paid Search Agency Marketing Management 112

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. It would be unlikely for consumers to stop using social media altogether in short order.”

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive. AI continues to dominate the conversation Generative AI is still in its infant stage.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. To our surprise, marketing leaders weren’t champing at the bit to share their ideas for applications.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Valasys

APRIL 10, 2024

10th April, New Jersey: TSMC, the number one contract chipmaker of the world, is an attractive beneficiary of the inventory blooming orders for AI chipsets. The recent explosion of artificial intelligence (AI) development worldwide is driving a surge in TSMC’s sales. It now stands at NT$592.6 billion (US $18.5

Forecasting 40

Forecasting Demand Advertising Mediums Planning 40

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 120

Marketing AI Work Management Effectiveness B2B Marketing 120

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. As a business owner, it is crucial to understand the relevance of local internet marketing in 2024 and its potential impact on your business.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? The AI Revolution On my way to DC, curiosity got the best of me. Perhaps more so than ever.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. Here’s my take. It depends.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy.

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. The challenge? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. AI is extraordinary, but how do we use it for email? We can only assume 2024 will be nuclear!)

Conference 71

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 71

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. Here are key takeaways for retail brands to consider as they head into the new year: Large retailers are implementing commerce generative AI strategy.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

This art of creative problem-solving and science of usability are necessary in the age of AI. Discover the next generation of Einstein Bring conversational AI to any workflow, user, department, and industry. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge.

Design 72

Design Trends Guidelines Class 72

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. For mid-market companies with 501-2,500 employees, it’s 245 apps.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Optinmonster

MARCH 7, 2024

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market. The following are the eCommerce personalization software available in 2024: 1.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. Now they can generate entire answers with full paragraphs, ordered lists and conversational elements all generated by large language models. This could not be more true for enterprise SEO.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Gmail will sunset its simple HTML view in January 2024. A man in India was kept in jail for an extra three years because prison authorities failed to open a bail order sent as an email attachment.

Marketing AI 79

Marketing AI Email Marketing Phishing Ideal Customer Profiles 79

The Customer

JANUARY 22, 2024

To make a little sense of it, I brought a few of the bright minds I know from marketing, and advertising to offer additional perspectives and walk and talk together. (Of Marketers should “play” in order to create magic around engagement. That,” he added, “is the tech that matters.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Large language models (LLMs) are a type of AI that can generate human-like responses by processing natural-language inputs.

API 138

API Generation Ad Building Paid Search Agency 138

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Salesforce Marketing Cloud

FEBRUARY 7, 2024

In today’s AI boom , businesses are recognizing that data fuels the digital engine of best-in-class customer experiences. In order to protect customer data, companies need to have strong data management practices. And nearly 9 in 10 (87%) analytics and IT leaders agree: advances in AI make data management a higher priority.

Lock-In 59

Lock-In Privacy Practices Work Management 59

SmartBrief - Marketing

JANUARY 29, 2024

What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. What are their dominant business concerns?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

B2BMarketing.net

DECEMBER 5, 2023

With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will it affect the tech space in B2B marketing? Understand the implications of AI – what are you trying to achieve? Understand the implications of AI – what are you trying to achieve?

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. billion by 2024.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? Marketing and sales were two good examples.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing. It’s timе to implеmеnt all thеsе onе by onе!

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 79

Social Media Template Work Management Marketing Management 79

Modern B2B

JANUARY 30, 2024

Identifying technology to support marketing Despite a newfound agility and openness to learn, larger organisations (1,000+ employees) inherently face challenges when implementing new strategies and technologies, according to our research. The same can be said for the use of artificial intelligence (AI).

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. billion users worldwide.

Social Media 82

Social Media Paid Content Media Lead Ranking 82

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

QuanticMind

JUNE 29, 2023

From the explosive emergence of generative AI , to social media turbulence , to convergent TV and the writer’s strike , advertisers have had more than enough to keep track of. Kelly Boyle (Group VP, Client Strategy & Insights): Artificial intelligence will continue to be a hot topic. second half of 2023!

Advertising Agencies 52

Advertising Agencies Marketing AI Advertisements Advertising 52

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66