Martechopia 2024: What did we learn about marketing technology in 2024?
B2BMarketing.net
MARCH 15, 2024
2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. To our surprise, marketing leaders weren’t champing at the bit to share their ideas for applications. So, Ben’s top tip?
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