Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ).

Rules 151

Rules Planning Brand Identity Branding 151

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 115

CMS Development SEO Trends API 115

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. These three developments stood out for me this year. The race has begun for email service providers to develop plug-ins and advancements. But 2024 will be the year we see more widespread application.

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Planning Marketing AI Enterprise Management Work Management 134

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Welcome to our blog series, where we highlight some of the latest updates from HubSpot!

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. As email continues to grow and develop into its own medium that’s still one of the marketing channels with the highest return, specialization is essential. We anticipate that this number will only grow in 2024!

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. Read on to learn more about what this means and how it impacts your SEO content strategy.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 103

Social Media Work Management Marketing Management Media 103

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

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B2B Marketing Trends B2B Planning 111

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. There is no question about AI’s ability to help marketing organizations be more efficient. And it’s getting worse. In your inbox.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024.

Design 94

Design Trends Marketing Websites B2B 94

ClearVoice

SEPTEMBER 22, 2023

Due to the social distancing prompted by the deadly virus, intensified reliance on the internet for answers and medical help became a logical outcome and long-term solution. 5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents.

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Rules Storytelling Content Distribution 91

SmartBug Media

MARCH 7, 2024

Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. At times, boards may be turned off between 2 a.m.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

sagefrog

JANUARY 31, 2024

Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but only recently has the healthcare community made a concentrated effort to let it in, modifying traditional ways of working, developing products, and delivering services to slowly embrace AI and all the benefits it can offer.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF.,

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g.,

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Marketing AI Lead Ranking Work Management Lead Scoring 121

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Dive deeper into crafting experiences that not only catch the eye but also hold the mind.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

DECEMBER 8, 2023

To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy. Identify supporting objectives Next, identify supporting objectives that help you get closer to achieving your goal. What do they think when they see your logo?

Ad Building 141

Ad Building Brand Identity Branding Marketing & Strategy 141

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Intent data can help identify leads that are 7x more likely to convert.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever. For one, giving examples or references helps ground the model. AI can reduce the time it takes to research and review materials, and help define the problem.

Design 72

Design Trends Guidelines Class 72

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. If you have questions about how this works, we can help.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

B2B Marketing Exchange

JANUARY 24, 2024

will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024. For an even greater sneak peek into #B2BMX 2024, read the full article here. This year’s event, which takes place in Scottsdale, Ariz.,

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Account Based Marketing ABM Emarketing CMO 52

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

sagefrog

DECEMBER 13, 2023

It’s helpful to address a few pain points and how your facility service business successfully combats them. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. That’s where a marketing plan can help immensely. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Hinge Marketing

FEBRUARY 22, 2024

In the chart below, you’ll see that the top three most impactful techniques identified by High Growth firms were 1) assessments and consultations, 2) live demos, and 3) business development materials, such as qualifications presentations, pitch materials, and proposals. Why the change? appeared first on Hinge Marketing.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

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B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

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Forecasting Paid Content Marketing AI Allocation 40