Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Branding 111

Branding Brand Identity Communities Viral Marketing 111

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Education influencers who participated!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Now you can publish webinar recordings for those who didn’t attend the live event, creating on-demand webinars. Why we care. x to version 3.7.1,

Webinar Metrics 108

Webinar Metrics Demand Marketo API 108

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Social Media 98

Social Media Media Planning Social Marketing 98

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. They've rolled out some pretty cool features for Instagram. Isn't that handy?

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. 5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Security influencers who participated!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. 40 Peggy Smedley Specialty Publishing Media Contact Peggy Smedley Score: 32.98 This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms. Get MarTech!

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Square 2 Marketing

FEBRUARY 20, 2024

Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier. If you missed the first part of this article, here’s a link to part 1.

Sales Qualified Leads 72

Sales Qualified Leads Sales Cycle Conversion Rate Custom Publishing 72

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

B2B Marketing Directions

DECEMBER 10, 2023

As the fourth quarter of 2023 draws to a close, many business and marketing leaders will be finalizing their revenue growth objectives for 2024. To set realistic revenue growth objectives for 2024, business and marketing leaders must have a clearly articulated, evidenced-based revenue growth strategy. but did not buy from you in 2023.

Analysis 70

Analysis Planning Custom Publishing Marketing & Strategy 70

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

B2B Marketing Directions

DECEMBER 31, 2023

A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which means that posts published later in the year were at a major disadvantage compared to those published earlier in the year. They just need more time for their popularity to become evident.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. Using SurveyMonkey to collect customer data? But it’s no white whale.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Marketers also claim that Instagram stories have helped them to acquire 73% more customers.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Salesforce Marketing Cloud

DECEMBER 6, 2023

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge. Yet the age of autonomous agents is on the horizon.

Design 72

Design Trends Guidelines Class 72

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Liveintent

MAY 19, 2023

Google has announced that it will continue with its plan to deprecate third-party cookies for the second half of 2024. Email is already a trusted channel for customer relationship management and marketing automation, which sit at the heart of marketing. LiveIntent’s solution is simple and puts the publisher in control.

Google 62

Google Work Management Marketing Management Business 62

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. Congratulations to all our Design Thinking influencers who participated!

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

ClearVoice

SEPTEMBER 22, 2023

The hunger from customers is palpable, their thirst for knowledge insatiable. The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. AI-based personalized content 90% of loan and mortgage customers start their journey with an online search.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. Then, create and publish articles related to that central topic that address subtopics of interest to your audience. These are your “Spokes.” standard and ANSI Pumps, etc.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Discover innovative ideas for your 2024 real estate content strategy, ensuring you’re equipped to make a significant impact in the market and stand out from the crowd. Use the tips below.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52