Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond. eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. Moreover, his endorsements from brands like Vibrant Glamour make him a rising star in the digital landscape.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

B2B Marketing Exchange

MARCH 4, 2024

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! Over the first two days, industry luminaries graced the stage, covering topics ranging from AI to ABM, and yes, even musicals! They highlighted the need for brands to create emotional connections and prioritize long-term relationships over short-term gains.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF.,

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Sprout Social

FEBRUARY 7, 2024

A TikTok promotion campaign can range from $3 to $1000 per day , lasting one to seven days. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. These elements include brands, hashtags, copyrighted media, imitations and replicas. Is TikTok Promote worth it?

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. Employer Branding: Building a strong employer brand is crucial in attracting top talent. Share employee testimonials, behind-the-scenes glimpses, and success stories to create an authentic and attractive brand image.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. By Q3 of 2024, it aims to completely eliminate its use of third-party cookies 100%.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Sprout Social

FEBRUARY 29, 2024

It includes a wide range of technologies that enable machines to perform tasks traditionally requiring human intelligence, such as reasoning, problem-solving, decision-making, and learning from experience. This approach enables exploring a broader range of possibilities, ensuring products are both innovative and relevant. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Additionally, videos allow brands to tell their story in a captivating way.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

SocialPilot

FEBRUARY 26, 2024

Ranging from basic intricacies to expert tips and tricks, there is everything you need. 13 Tips to Outsmart LinkedIn Algorithm in 2024 Every week, 3 million users share posts on LinkedIn, but only a few receive the privilege of high engagement. Recent studies show that the organic reach of your post among your connections is only 1%.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. By expanding the range of products or services, businesses attract and retain customers, fostering growth. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. If you want to improve your social media in 2024, Oktopost may help.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. But is Snapchat the right platform for your brand? Sounds interesting! As of 2023, 54.4%

Statistics 72

Statistics Business Customer Satisfaction Stats 72

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Launching new products or services is a strategic move that expands business portfolios and positions your brand as a market leader. By expanding the range of products or services, businesses attract and retain customers, fostering growth. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Branding Brand Identity Thought Leadership 37

Optinmonster

APRIL 4, 2024

It offers a wide range of expected functionality, plus a few specialty features. AWeber fetches the web page’s title, description, and image to create an attractive preview, which you can adjust to suit your branding. We focused on providing a list with a wide range of features, pros, cons, and price points.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Bluetext

FEBRUARY 12, 2024

Q1: CeraVe Beloved skincare brand CeraVe started the night off strong with their debut ad featuring actor Michael Cera, who parodies the dramatics of typical skin care advertisements to take claim to developing the product. Q2: Oreo Super Bowl ad veteran Oreo put a new twist on the brand this year, literally.

Ads 41

Ads Advertisements Advertising Creativity 41

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. There are fair chances that these fixed times can work wonders for your brand on LinkedIn. With the help of this section, you can find out the best times to post for your brand.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. Even better?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. How to Decide a Price Range for Your Social Media Management Services? Phew, that’s a lot. And we are about to change that.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Creates memorable brand experiences through the power of audio.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

SpotMe Blog

OCTOBER 7, 2023

It serves as a useful promotional tool where you can highlight your brand, products, and services. By facilitating more meaningful interactions, an app helps create a better overall experience that keeps people engaged with your event and brand. The options range from simple scheduling apps to robust event management platforms.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Digilant

JANUARY 25, 2024

Despite projections indicating a surge in political ad spend, with estimates ranging between $10 billion and $12 billion, a significant portion remains anchored in traditional channels. With the 2024 elections around the corner, we’re helping advertisers navigate this evolving landscape. In 2023, the average U.S.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 89

Social Media Branding Brand Identity Media 89

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. Unfortunately, this is an all too common occurrence for many brands and users of LinkedIn. It’s no wonder 48% of posts on the platform fall into this category. On to images.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Sprout Social

OCTOBER 26, 2023

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion in 2023 Brands are expected to spend $30.81 Brands are expected to spend $7.14 It hit $15.2

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 128

Animalz blog

MARCH 21, 2024

” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs. Publication Framework. In 2024, it’s table stakes for any successful content program, regardless of whether you follow the library or publication model.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

B2BMarketing.net

APRIL 18, 2024

Shifting to an ESG mindset A business seeking new avenues of growth should adopt an ESG mindset – ensuring their brand and ways of working are grounded in environmental, social and governance considerations. Using this data to support customers on issues that matter to them can help to differentiate a brand.

Ethics 52

Ethics Loyalty Differentiation Paid Search Agency 52

illumin

DECEMBER 4, 2023

US subscribers of both Disney+ and Hulu can expect to see a beta version of the combined Disney+ and Hulu next month, with the full rollout expected in March of 2024. This service includes content from several brands owned by Disney, like 20th Century Studios, FX, and even some Hulu shows.

Advertisements 93

Advertisements Advertising Paid Search Agency Acquisitions 93

Martech

JULY 27, 2022

It will now “begin” to phase them out in the second half of 2024. Possible solutions have ranged from enhanced contextual advertising to leveraging third-party data, and a growing number of identity resolution platforms have proposed alternative identifiers and embarked on the fraught path of trying to make them interoperable.

Google 124

Google Advertising Agencies Privacy Marketing Proposals 124