Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024!

Tips 96

Tips Marketing Automation Services Customer Satisfaction Segmentation 96

FMG Suite

APRIL 25, 2024

As 2024 approaches, several marketing ideas come to mind, and one theme woven through them is the power of brand: Yours should convey the genuine care you have for your clients. For starters, you’ll need to make sure your digital brand is appealing to multiple generations. It can’t be ad hoc marketing.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 118

eCommerce Enterprise Management Paid Search Agency Marketing Management 118

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? No one wants to buy from an AI that hasn’t done the work or used the product. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

JANUARY 29, 2024

These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience. and “What is authenticity?”

Marketing AI 103

Marketing AI Ethics Training Opinions 103

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 107

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 107

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. To our surprise, marketing leaders weren’t champing at the bit to share their ideas for applications.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 126

Marketing AI Work Management Effectiveness B2B Marketing 126

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Paid Search Agency 117

Paid Search Agency Classified Ads Advertising Agencies Work Management 117

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 107

Privacy Ad Building Brand Identity Branding 107

BDB

MARCH 26, 2024

It’s no secret that artificial intelligence (AI) has taken the spotlight in the marketing and tech world, especially following its exponential growth since early 2023. AI in B2B marketing AI’s influence on B2B marketing is undeniable. billion people are using ChatGPT.

Marketing AI 26

Marketing AI Top of Funnel B2B Marketing Marketing Automation Services 26

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Marketing AI 95

Marketing AI Work Management Marketing Management Barriers 95

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. ” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. Adapting GTM Strategies: Navigating Dynamic Market Realities 1.

Marketing Analytics Tools 88

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 88

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. Here’s my take. It depends.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. Understanding the latest developments helps in formulating effective strategies, boosting business development, and enhancing brand value. The Rise of Artificial Intelligence Artificial intelligence is not limited to sci-fi movies anymore.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Social Media Today U.S.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. AI is extraordinary, but how do we use it for email? We can only assume 2024 will be nuclear!)

Conference 71

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 71

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? What are they interested in? What is intent data and why is it important?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo. Instead, the narrative focused on how we, as marketers, can use AI to enhance our jobs, not replace them.

CMO 59

CMO Emarketing Work Management Buzz 59

Bluetext

JANUARY 29, 2024

The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. As utilization of AI becomes more prevalent, with access to open-source models like ChatGPT, cybersecurity providers will need to develop entirely new standards of trust.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Hinge Marketing

FEBRUARY 22, 2024

That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74