Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 132

Ad Building Brand Identity Branding Marketing & Strategy 132

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! Need help getting buy-in? Check out our guide to getting executive buy-in for your email program. Check out our range of integrations.

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? No one wants to buy from an AI that hasn’t done the work or used the product. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. As of last year, Google was still processing 8.5

Marketing AI 86

Marketing AI Google Lead Scoring Lead Ranking 86

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. Brand: Keep it real It could be argued that marketers are guilty of cognitive dissonance.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust. Get calls from sales reps. Receive email after email.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Classified Ads Work Management 112

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. Whether you are just exploring B2B data or thinking about buying it, this article will help. Enhanced Lead Scoring: In 2024, customer intelligence is not just about quantity but quality. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. billion on digital ads in 2024 alone and that the industry will make up 27.9% eMarketer predicts that retail will spend $73.55

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Bluetext

JANUARY 26, 2024

This means it’s time to ensure your branding efforts reflect the environmental values of your customers so you can build trust and attract new customers. What Is Sustainable Branding? Sustainable branding is an approach to branding that focuses on a company’s commitment to sustainability and environmental and social responsibility.

Brand Identity 37

Brand Identity Branding Trade Show Paper 37

Sprout Social

FEBRUARY 7, 2024

It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. They also recently launched ‘ ​​Promotional Pack ,’ a new buying type that allows users to purchase a guaranteed minimum amount of views, ensuring visibility. Is TikTok Promote worth it?

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Choozle

FEBRUARY 7, 2024

” This transformation is reshaping how businesses operate and redefining the relationships between consumers and brands. By investing in personalized marketing, businesses can establish a more meaningful relationship with their target audience, ultimately driving long-term brand engagement.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Only B2B

FEBRUARY 1, 2024

” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? That’s the power of intent data.” What are they interested in? CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) TL;DR Don’t buy an email list ! In these scenarios, transparency is key!

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Hinge Marketing

FEBRUARY 22, 2024

High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024. They are researching answers to their organization’s problems very early in process—often months or years before they are ready to buy. What changes will you make to propel your business forward?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Additionally, videos allow brands to tell their story in a captivating way.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The Marketing Blender

DECEMBER 20, 2023

Traditionally, buyers were two-thirds through their pre-buying research before engaging with a human. Connecting Marketing and Sales: The Brand Experience In today’s ever-evolving digital marketing landscape, the importance of connecting online campaigns with real-life interactions cannot be overstated. Onward and upward!

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? Traditionally, buyers were two-thirds through their pre-buying research before engaging with a human. Ensuring a seamless transition from a click on a digital ad to a live conversation is essential for a positive brand experience.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table? Image and video generation: Forget stock photos.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). We hope this information gives you the push you need to buy your ticket to #B2BMX. The post Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak! This event is near and dear to our hearts, and we love flying out to Scottsdale every year to meet with our B2B community.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Discover innovative ideas for your 2024 real estate content strategy, ensuring you’re equipped to make a significant impact in the market and stand out from the crowd. Use the tips below.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. And for 95% of our future customers, a better brand experience.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. But is Snapchat the right platform for your brand? Sounds interesting! Insane, isn’t it?

Statistics 72

Statistics Business Customer Satisfaction Stats 72

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? 77% of their users on Pinterest are loyal to the brand. 55% of people use Pinterest to shop and buy. 89% of U.S.

Statistics 65

Statistics Paid Content Stats User-Generated Content 65