Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. I want to highlight our Product team and Chief Product Officer Krish Mantripragada for all they accomplished in 2023. Thank you to Aragon Research for this recognition.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Your Everyday Purchases”, n=1,500, A18-64, May 2023. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research. Affiliate sales support independent publishing.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

CMSWire

JANUARY 3, 2024

White, Head of Research for Oracle Digital Experience Agency — one of CMSWire's top contributors of 2023. A profile of Chad S. Continue reading.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Ad Agencies Profiling 122

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 118

Peer-to-peer B2B Marketing Research Content Marketing 118

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 97

Enterprise Management Work Management Research Marketing Management 97

Marketing Insider Group

FEBRUARY 13, 2023

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. The research shows that among organizations with active ABM programs, more than one-fourth (28 percent) of the total marketing budget is dedicated to ABM (more for leaders).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Content Marketing Institute

NOVEMBER 1, 2022

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading →

Research 113

Research Examples Video Marketing Creativity 113

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web.

B2B Marketing 145

B2B Marketing Enterprise Management Content Marketing VALS 145

Litmus

MAY 26, 2023

The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below. Originally published on February 3, 2023. Last updated May 26, 2023.

Peer-to-peer 64

Peer-to-peer Research Service Communities 64

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. million content registrations on the platform in 2023. The NetLine research is particularly valuable for two reasons. It's not surprising that demand for content about artificial intelligence exploded in 2023.

Marketing AI 65

Marketing AI Research B2B Content 65

Ahrefs

NOVEMBER 28, 2023

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Most … Read more ›

SEO 99

SEO Customer Surveys Research Studies 99

Top Rank Marketing

NOVEMBER 7, 2023

To kick off our research, we asked respondents to rate their level of effectiveness in influencer marketing. Measurement is essential In our research, 93% of respondents said the pressure to prove marketing ROI has increased in the past year. What makes an effective B2B influencer marketing program? is good at. Ready to get started?

Marketing Report 135

Marketing Report B2B Marketing Advertising Agencies B2B 135

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Industrial Marketing Today

JANUARY 16, 2023

Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec.

Opinions 158

Opinions Marketing Report Marketing Research 158

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

B2B Marketing Directions

DECEMBER 17, 2023

This will be my last post of 2023, and I want to thank everyone who has spent some of his or her valuable time reading this blog. For this list, I'm only considering posts that were published in 2023. So, in case you missed any of them, here are our ten most popular posts of 2023. Does It Apply To Your Company?

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Rules B2B Marketing 70

Martech

MAY 31, 2023

April 2023 state of B2B digital. These findings come from a new report by B2B research firm Ascend2 in association with the digital agency Wpromote. The post B2B digital marketing budgets should grow in 2023 appeared first on MarTech. Personalization and content generation lead the use cases. in April of this year.

Marketing Budget 118

Marketing Budget Budget Programs B2B Marketing B2B 118

Launch Marketing

APRIL 5, 2023

B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity. Here are a few activities to focus on backed by research from CMI: Focus on Quality Stories: 83% of B2B marketers who produce quality content stand out.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed. What steps should I take during an update?

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. Here are seven ways to accurately measure out-of-home digital signage in 2023.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

AgencyEA

DECEMBER 6, 2022

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing. Taken by over 100 industry professionals, the industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2023 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

ClearVoice

JUNE 19, 2023

Several content marketing areas expect significant growth and change in 2023. Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 110

Marketing Report Content Marketing Budget Programs Advertising Benchmark 110

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Planning 129

Planning Marketing AI Enterprise Management Work Management 129

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”. Recent OAAA-Harris Poll research found that consumers on TikTok, Instagram, etc.

Advertising Agencies 116

Advertising Agencies Advertisements Advertising Paid Search Agency 116

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 98

Customer Surveys B2B Marketing B2B Marketing & Strategy 98

Only B2B

DECEMBER 29, 2022

So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023. And in 2023, 88% of B2B businesses want to keep investing in SEO or even expand it.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Top Rank Marketing

SEPTEMBER 4, 2023

But in 2023, that kind of innovation isn’t just necessary for standing apart. 2023 has created something of a perfect storm for B2B marketing. Here are four reasons why B2B marketers will have to innovate to survive in 2023 – along with some analysis on how to turn these challenges into great opportunities to innovate.

Enterprise Management 98

Enterprise Management Work Management Marketing Management B2B Marketing 98