Modernize Your GTM Playbook With These 3 Rules
Zoominfo
NOVEMBER 9, 2023
And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. I came away with three key ideas about how to create effective GTM playbooks — and an appreciation for how this approach can be the growth fuel for revenue teams of any size. While this sounds like bad news, not all is lost.
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