KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. Download the full 2023 Future of the PR Industry here! The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint.

Forecasting 62

Forecasting PR Public Relations Tactics 62

Bionic

JUNE 10, 2023

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. of the digital ad spend in 2023.

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Bionic’s AI-Powered Advertising Research Tool helps you source advertising placement ideas for your media plans.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

QuanticMind

OCTOBER 5, 2023

This research report, based on a survey of 2,000 US consumers age 16+ and conducted in partnership with GWI, provides valuable insights into the evolving landscape of holiday shopping—giving you a strategic advantage when planning and fine-tuning your advertising efforts for the 2023 holiday season. And that's just the start.

Trends 52

Trends Forecasting Planning Marketing Report 52

QuanticMind

SEPTEMBER 29, 2023

Google also found that holiday shoppers are less impulsive than you might think: They do their research early, watch for sales to begin, and care more about delivering a thoughtful gift than finding the best deal. The post Innovations in Search and Social [September 2023] appeared first on Basis Technologies. Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. Copyright © 2023 Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Hubspot

APRIL 11, 2023

Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? HubSpot research confirmed this 35% churn rate. MIT research found a toxic culture was 10.4 Let’s dive in.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today ChatGPT Ranked Fastest-Growing Brand In 2023: Report Between January and October 2023 the AI technology organization ChatGPT was the fastest-growing among some 1,500 brands, as the AI tool maker has neared the $90 billion valuation mark, with traffic that has increased by 170 percent since February 2023, according to newly-published (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. This comes as no surprise as in our Digital Connections 2.0

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. billion, with an addition 8.2

Paid Content 109

Paid Content B2B Marketing B2B Planning 109

Valasys

MARCH 10, 2023

Source: financeonline.com ) What are the top sales automation trends in 2023? But as of 2023, market demands more. Here are the top 10 marketing and sales automation trends that you need to leverage in 2023: 1. The biggest revelation of 2023 has to be ChatGPT and other AI content generators. from 2020 to 2030.(

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Valasys

APRIL 3, 2023

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech

APRIL 4, 2024

” In 2023 it had at least $1 billion in revenues. In the first months of 2023, Microsoft was losing between $20 and $80 a month per user, the WSJ reported. CoSchedule’s Hire Mia adds free SEO Generators for keyword research and other SEO tasks. In 2022, OpenAI had $544.5 million in expenses, according to Fortune.

Marketing AI 65

Marketing AI Paid Content Marketing Management Forecasting 65

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Promising forecast for YouTube. globally in 2023 to $25.9 billion, according to GroupM’s mid-year forecast. globally in 2023 to $25.9 Looking ahead.

Spending 95

Spending Paid Search Agency Allocation Ads 95

SalesIntel

MARCH 8, 2023

Continue reading to learn about the top seven B2B intent data providers in 2023 and how they can help your company generate revenue. Furthermore, 6sense is the first account-based platform that uses artificial intelligence to forecast trends in consumer behavior patterns. What is Buyer Intent Data? Start right here!

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. Marketing Week “AI will expand the market for marketers and market researchers. Social Media Today ChatGPT Forecasts Use To Grow Nearly 900% In 2023 By the end of 2023 some 61.5

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Hubspot

MARCH 29, 2021

Hinge Research ) 4. Hinge Research ) 5. H inge Research ) 6. Hinge Research ) 7. Hinge Research ) 7. AI adoption in sales has been forecasted to grow 139% between 2020 and 2023. Predictive intelligence adoption in sales is forecasted to grow 118% between 2020 and 2023. McKinsey ) 8.

Stats 94

Stats Automation Forecasting Lead Scoring 94

Top Rank Marketing

AUGUST 4, 2023

percent growth during 2023, totaling some $85.04 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Sword and the Script | B2B

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.”

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Martech

MARCH 20, 2023

“CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between,” said Alexander Bant, chief of research in the Gartner Finance practice, in a statement. Why we care.

Marketing Budget Creation 91

Marketing Budget Creation Planning Gartner Enterprise Management 91

Madison Logic

AUGUST 10, 2023

employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. By industry, we’ve seen high engagement for collaboration-related content from Finance and Manufacturing organizations, but we’ve also noticed that those in Healthcare amped up their research behavior.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Top Rank Marketing

AUGUST 16, 2023

Product growth slows as ad spend rises A forecast from Insider Intelligence found that B2B product sales growth is at just 3.4% How B2B Marketing Leaders Are Rising to the Occasion Drawing from expert insight and industry research, here’s a look at how B2B marketers are evolving their approaches to meet these challenges head-on.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

Outgrow

FEBRUARY 28, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. According to research conducted by Juniper, global spending on biometrically authenticated mobile payments is set to rocket from $332 billion in 2022 to a whopping $1.2 billion market in 2023 for AI, it’s projected to balloon to $1.8

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. According to research conducted by Juniper, global spending on biometrically authenticated mobile payments is set to rocket from $332 billion in 2022 to a whopping $1.2 billion market in 2023 for AI, it’s projected to balloon to $1.8

Statistics 52

Statistics Outgrow Resource Management Stats 52

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Unfortunately, this trend is forecasted to continue as we move into 2024. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. The typical B2B buyer performs approximately 12 online searches as research , according to Google. This valuable data can help you forecast and market better. People shop for services and products differently, even in the B2B realm. trillion in the U.S. Why the Change? Image: FocusVision.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Be sure to do extensive research before deciding if this could be the right route for your next event. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. 8 ways to apply AI to the customer experience According to our research, business leaders see vast potential for AI to make their brands more customer-centric.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104