Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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SmartBug Media

AUGUST 16, 2023

So I’ve picked out six sessions and expanded on what they’re about, why they’re important, and how they can benefit customer success leaders, CMO, culture leaders, and others. You’ll learn how to make this happen for your own organization by learning from BHN Rewards. See you at INBOUND 2023! What else do I need to know?

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Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. billion in 2023 to $7.91 The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Annual spending on CDPs is predicted to grow from $2.13 billion in 2028.

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Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? If you didn’t get a chance to join us live for our recent CMO roundtable , we got you covered. We are a human-first business that not only sells to humans but is run by humans.

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PathFactory

JUNE 13, 2023

George Colony’s Generative AI “Clarion Call” Forrester founder and CEO George Colony kicked off the week in his opening keynote with a “clarion call” to all of us to figure out the role of generative AI in our organizations. George also declared that B2B CMOs should lead the charge on generative AI.

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Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

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Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

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Martech

DECEMBER 1, 2023

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. of CMOs stated that they would use generative AI to create blogs, and 62.2% If it doesn’t, it might not.

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B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

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Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. In Q3 2023, martech investments went down significantly. A CMO I recently spoke to told me that in 2022, they closed one out of four opportunities created by marketing. In 2023, that number was one out of 10. And it’s getting worse.

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Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. billion in 2023, per Statista. Organizations are spending 25.4% At 18 months CMOs have the briefest tenure of any C-suite office. That’s down from 42% last year and 58% in 2020. billion in 2020 to $23.6

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Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

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chiefmartech

MARCH 22, 2023

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. P.S. You’ve still got 4 full weeks to enter The Stackies 2023: Marketing Tech Stack Awards.

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Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Click here to take the survey Using AI to pre-screen experience as content surges One of the promises made in 2023 by the rise of generative AI is the ability to scale content.

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Terminus

NOVEMBER 14, 2023

Efficiency has become the business watchword of 2023. I spoke with several marketing and financial leaders in the SaaS industry and aggregated their insights on how marketing leaders can advocate for their needs while building a partnership with finance to drive success for the entire organization.

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SalesIntel

MARCH 24, 2023

Our experience here at SalesIntel is that we’re fundamentally remaining static in our investments from 2022 and 2023, but we’re seeing massive gains in efficiency. Step Three The final step is to appropriately organize your resources to support each type of lead. Questions turn into: Am I making good use of the money?

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Oktopost

DECEMBER 21, 2023

CMOs have long encountered this problem. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

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SmartBrief - Marketing

APRIL 21, 2024

Create a framework that helps you make informed decisions, focusing on what success looks like to your organization, how you can quantify that, and what investment is required to get there. And, lately, CFOs are coming knocking more often — “tin cupping” for savings across the organization, if you will. until 2030.

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chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. By 2023, 37% of B2B procuring will happen through websites. And I’ve got two reports that attest to this.

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Marketri

JANUARY 10, 2024

– Lisa Cox , Director of Marketing, Teak & Twine Do you think there are any marketing tactics we should leave in 2023? – David Moreno , CMO, Virtualware The business landscape is always changing, what advice do you have for marketing in 2024 and beyond? Think of things like creative gifts or fun events.

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Marketri

JANUARY 10, 2024

– Lisa Cox , Director of Marketing, Teak & Twine Do you think there are any marketing tactics we should leave in 2023? – David Moreno , CMO, Virtualware The business landscape is always changing, what advice do you have for marketing in 2024 and beyond? Think of things like creative gifts or fun events.

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Paid Search Agency Advertising Agencies CMO Ethics 62

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). This one is easy: ask your CMO to see the social media strategy plan for the year. That is a question that your organization will need to answer. Is it strategic?

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Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data? Click here to download!

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Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. You know why your brand needs to lean in on organic social.

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Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Identify what the CMO is most focused on. But what are your new year’s resolutions for your career? Get MarTech!

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B2B Marketing Exchange

JANUARY 18, 2023

1 challenge many organizations face is achieving scalability while doing “more with less.” In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata , former CMO of BoostUp.ai and current CMO of The Arbinger Institute ! But the No.

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Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% to 2.9%) than the previous year, according to a Duke CMO survey. Winning marketing organizations self-regulate.

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sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

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Top Rank Marketing

AUGUST 4, 2023

percent growth during 2023, totaling some $85.04 .” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. B2B media market is expected to see 4.7 billion — a figure that would top pre-pandemic marks — with expectations to reach $91.19

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Martech

MAY 25, 2023

“I’m building upon research we already conducted where we found that just 14% of organizations reported having achieved a 360-degree view of the customer. Two, organizations have a lot of technology implementations over time, and they don’t get retired, they just keep adding on.” ” Is there a way forward?

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Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. That’s what Cardii is doing for the 2023 holiday season. .” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.

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B2B Marketing Directions

SEPTEMBER 16, 2018

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The August 2018 edition of The CMO Survey generated responses from 324 senior marketing executives at U.S.

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Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

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Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Organizations who have trust in their MMM also report higher growth compared to their industry peers.

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Sword and the Script | B2B

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using.

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chiefmartech

OCTOBER 31, 2022

Recalling Martec’s Law — technology changes faster than organizations do — we shouldn’t be surprised that all this accelerated pull-forward of new martech would be difficult for marketing teams to absorb quickly. Martech is complex, especially at organizations that are bigger than a small business.

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readwrite

MAY 14, 2022

According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023). While programmatic ad spending in the United States reached an all-time high of $90 billion in 2021 , forecasts show that by 2023, it will increase by more than 50%.

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