Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. Why we care.

Gartner 124

Gartner Marketing Budget Budget Programs Allocation 124

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. Just because you can deliver a report, metric, or measurement, don’t forget that you need to meet the needs of your stakeholders – and NOT what you can deliver for reporting and analytics.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Get the report. The result?

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Envy

OCTOBER 27, 2021

HubSpot recently wrapped up Inbound 2021. Our 3 Main Takeaways from HubSpot Inbound 2021. For marketers, our biggest takeaway is the ability to differentiate and manage different brands through one portal, while building even more complex reports. Will likely be available beginning November 1, 2021.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. The post Rev Ops Barometer H2 2021 appeared first on LiveIntent Blog. Here are those findings.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Litmus

JUNE 15, 2021

That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! Here’s a look back at some of the reports we’ve created for you—thanks to the survey: 2020 State of Email, Fall Edition. TAKE THE SURVEY ?.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

Search Engine Journal

JULY 7, 2021

See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021: How Much SEO Pros Get Paid appeared first on Search Engine Journal. How much do SEO professionals make?

SEO 132

SEO Customer Surveys Education 132

KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Sharpspring

JUNE 29, 2021

2021 Agency Outlook: Through the Pandemic and Beyond. When the pandemic lockdowns started in early 2020, we partnered with agency consultant Karl Sakas to survey firms worldwide on how they were dealing and what they predicted was going to happen. The #1 business priority in 2020 and 2021 was finding higher-value clients.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 81

Search Engine Journal

SEPTEMBER 7, 2021

Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal.

Customer Surveys 115

Customer Surveys SEO Research 115

Porch Group Media

JULY 14, 2021

COVID-19 had a huge impact on moving trends in 2020 , but how has 2021 been measuring up? Looking at the statistics, 2021 appears to be the year for unprecedented moving trends. 14 to 23 million Americans are planning to move in 2021 because of remote work. Check out these results from the three surveys Upwork ran on this topic.

Trends 59

Trends First-Mover Advantage Planning Trigger Marketing 59

KoMarketing Associates

SEPTEMBER 22, 2021

What’s Working in Content Marketing 2021. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. The State of Marketing Budgets 2021. Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hubspot

OCTOBER 29, 2021

NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Stats 78

Stats Statistics Social Media Customer Surveys 78

chiefmartech

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. We also surveyed 500 British and Irish consumers to find out how aligned businesses’ social strategies are to what they want and expect.

Top of Funnel 112

Top of Funnel Social Media Work Management Correlation 112

KoMarketing Associates

DECEMBER 15, 2020

10Fold Communications recently published “The COVID-19 Impact on Marketing Budgets and KPIs for B2B Tech” report, and statistics showed that 61% of marketing budgets were reduced as a result of the pandemic. Just 26% of respondents measuring KPIs reported lower KPIs during 2020. The impact on KPIs was less dramatic, however.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. What's the state of #contentmarketing in 2021? Top content marketing statistics and trends for 2021. Here's a look at the top content marketing statistics and trends and how you can make the most of them.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Bannerflow

JANUARY 28, 2021

This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. This year highlights within the report include: The pandemic’s effect on creativity. And only 8% reported a decline in team creativity. Creativity is key.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

Blue Flame Thinking

NOVEMBER 5, 2020

In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. While some clients are looking to get more strategic with their marketing spend in 2021, others still aren’t sure of the direction their plans will take. What to Consider as You Plan for 2021.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

ClearVoice

JULY 9, 2021

Here, we have rounded up the most completing influencer marketing statistics for 2021. billion by the end of 2021. companies with 100 employees or more intend to invest in influencer marketing in 2021. difference in followers have reported incomes varying from $50,000 to $1 million in revenue. million, 9.7 E-Marketer ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Heinz Marketing

NOVEMBER 9, 2021

In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Click here to access the full research report. 2021 Key Findings. The post New Research: Drift – 2021 State of Conversational Marketing appeared first on Heinz Marketing.

Marketing AI 108

Marketing AI Research Conversion Marketing Management 108

Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends Survey. Our 2021 edition focuses on various characteristics and decisions new movers make. Our 2021 edition focuses on various characteristics and decisions new movers make.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile? annually through 2027.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Buffer

FEBRUARY 18, 2021

I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once. The combined survey of our teammates and increasing global proof that the four-day work week could be a good solution is what spawned our one-month trial.

Work Management 97

Work Management Lead Ranking Customer Surveys Guidelines 97

ClearVoice

JUNE 17, 2021

So what is the state of social media for 2021? The state of social media in 2021: demographics. those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. trillion hours on social media platforms in 2021. 81% of 30 to 49-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Porch Group Media

MARCH 10, 2022

According to a survey by Bid-on-Equipment , 89% of home-owners made some type of improvement to their home in 2021. According to a report by HomeAdvisor, the typical costs of these projects vary — the average cost to paint a home’s exterior is $2,960, landscaping is $3,423 and the average cost to install a fence is $2,842.

First-Mover Advantage 52

First-Mover Advantage Customer Surveys Cost Marketing Report 52

Outgrow

JUNE 19, 2021

. [Updated] 50+ Vital Chatbot Statistics for 2021. chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. In 2021, close to 1 in 6 global customer service interactions are handled by AI. . Chatbot Report 2019.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. These trends are predicted to continue into 2021 and beyond. Marketing Budget Percentage by Industry [2021 Data].

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

BenchmarkONE

SEPTEMBER 17, 2020

They make a solid case for integrating this technology today, or at the very latest, in 2021. . Check out some of these figures to see why: According to 48 percent of companies surveyed in 2018, improving the online sales funnel was one of their top sales priorities. Check out these current CRM stats. General CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

LeanData

JUNE 23, 2021

Earlier this year, our colleagues at Tenbound , in partnership with RevOps 2 , published their Sales Development Benchmarks 2021 report, based on the findings of a survey conducted in February and March of 2021. In some organizations, Sales Development reports into Sales; in yet others, it reports into Marketing.

Trends 59

Trends Paid Search Agency Advertising Benchmark Eye-Tracking 59