ClickZ

AUGUST 14, 2020

The top 12 marketing technologies that are winning 2020. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

chiefmartech

FEBRUARY 7, 2020

Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? Okay, martech vendors: the market has spoken. The result I found most interesting, however, was the chart at the top of this post.

Vendors 119

Vendors Paid Search Agency API Correlation 119

Biznology

DECEMBER 2, 2019

Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. Most enterprises have taken significant steps toward GDPR compliance, and are now investigating what needs to be done in the face of January 1, 2020’s California Consumer Privacy Act. Happy 2020 to us all.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Bloomreach fetched online sales revenue data for the week of February 23-29, 2020, consisting of 250+ retailers across the globe and reported the following figures for common stockpile items: Masks: Revenue sales increased 590% from the week prior.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Biznology

AUGUST 25, 2020

Of course, this requires a long-term approach that won’t just affect your 2020 conversions, but that will rather define your reputation in the years to come, as well. Often seen as that fine line connecting your sales strategy and your marketing approach, your CTAs are certainly a promising tool in 2020 to increase conversions.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. But “millennials do appreciate vendors that are forthcoming about their limitations.” Millennials also don’t place a lot of trust in vendor sales reps. The B2B Marketer-Buyer Disconnect.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Reading time: 5 minutes.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Martech Advisor

DECEMBER 23, 2019

Did you know that the global volume of consumer data flowing across the internet is expected to reach 212 exabytes per month in 2020? Let’s consider how you can leverage the power of AI personalization in 2020. Personalization should be a priority for marketers in 2020. The Way Forward in 2020: Key Takeaways.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Hubspot

SEPTEMBER 23, 2020

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. 84% of vendors with brand partners offer money to those partners for co-marketing expenses. HubSpot, 2020 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Inbox Insight

JULY 28, 2020

Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”. This means that vendors need to be one step ahead, embedding relationship building techniques early on and delivering content for future purchases. appeared first on Inbox Insight.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Martech Advisor

MARCH 17, 2020

To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Therefore, to help you get acquainted with the essential marketing concepts, we have compiled a list of twenty marketing terms that will help you sail through 2020. Micro-Moments.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. ” At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

KoMarketing Associates

JULY 14, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. It’s possible, if not likely, that the pandemic lowered installations in 2020. However, Q4 2020 CRM activity was similar to Q4 2019. billion doing so, according to new analysis from ZoomInfo. Source: ZoomInfo.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Our business is strong and we are solidly positioned to maintain our momentum for a strong finish in 2020 and to accelerate our plans for rapid expansion in 2021.”. “We The post Televerde Announces Q3 2020 Contract Wins, Expansion of Strategic Partnerships appeared first on Televerde.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Martech Advisor

DECEMBER 12, 2019

Here’s a list of top 5 to help you decide where all should you be in 2020. From the many conferences that take place each year, across regions and sectors, here is our recommended list of top 5, you-cannot-afford-to-miss kind of CX conferences in 2020. When: March 10-13, 2020. When: March 23-25, 2020. Adobe Summit.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Biznology

DECEMBER 15, 2021

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. It has come full circle.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Webbiquity

OCTOBER 5, 2021

The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Cloud-based services (22% in 2020; 26% in 2022) and managed services are taking an increasing share of spending.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Zoominfo

FEBRUARY 10, 2021

This post is part of ZoomInfo’s 2020 Annual Report series. Looking further at the data, medium companies released almost 10% less new products as of September 2020 compared to 2019. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. ZoomInfo’s 2020 Annual Report Series.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Metadata

JULY 22, 2020

It’s only over the last several years that software vendors have tried building platforms to help marketers deliver an end-to-end ABM program. And what is the best way to execute ABM for demand generation in 2020? That’s why if you really want to do account-based marketing for demand generation in 2020, you can’t stop at engagement.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

LeanData

JULY 13, 2020

March 19, 2020 — LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. SUNNYVALE, Calif., Media Contacts: . Ignacio Ramirez. ignacio@switchpr.com. +1 1 415.517.6708. Samantha Moore.

Work Management 52

Work Management Marketing Management Vendors Marketing Qualified Leads 52

Martech Advisor

JANUARY 3, 2020

Going into 2020, marketers are seeking a more complete view of their audience. As such, expect to see the following shifts take place in 2020: 1. In 2020, expect a similar philosophy to drive how marketers engage with their various vendors: those who provide high quality and useful insights will remain.

Multi-Touch Attribution 70

Multi-Touch Attribution Paid Search Agency Advertising Agencies Funnel Advertising 70

Envy

JANUARY 16, 2020

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. Richard is the founder and chief research analyst at IT-Harvest, which supports over 1,600 IT security vendors. He’s committed to continuing education from both sides of the desk.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

KoMarketing Associates

JANUARY 28, 2021

Gartner conducted the “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) were forced to decrease their martech budget as a result of COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Webbiquity

DECEMBER 28, 2021

Though Black Friday and Cyber Monday are now distant memories, a few vendors are extending some amazing offers through the end of the year. The people who work in restaurants, airports, retail, and of course healthcare, have had a rough run of it since early 2020. Save Money on Apps. Who wouldn’t?! Spread Some Holiday Cheer.

Vendors 284

Vendors B2B Sales Paid Search Agency Segmentation 284

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech Advisor

MARCH 3, 2020

In this article Patrick Tripp, Senior VP of Product Marketing at Cheetah Digital, list downs four trends enterprise marketers should look for in 2020. In 2020, marketers will look to unify all sources of data , and they won’t necessarily look to the IT team to get it done. In fact, one Deloitte study shows 62% of U.S.

Enterprise Management 60

Enterprise Management Marketing Management Planning Ad Exchange 60

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Fast forward to 2020 and the landscape has seen a 4,500%+ increase in solutions now available to marketers.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. Trend #1 – Personalization. Trend #4 – Rise of AI/VR/AR.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Martech Advisor

JANUARY 31, 2020

In 2020, many of the same platforms and tools used by the largest companies will also be available to smaller entrepreneurs. Learn More: How to Improve E-Commerce Consumer Experience in 2020. But in 2020, many of the same platforms and tools used by the largest companies will also be available to smaller entrepreneurs.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Paid Search Agency 65

ClickZ

NOVEMBER 1, 2019

.” The volume of solutions challenge definitely resonates with a lot of marketers as the vendor list grows to 7000 and counting. The post Martech budgets 2020: Increasing, varied investment, volume appeared first on ClickZ. Understandably, it can be hard to cut through the noise.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

chiefmartech

MAY 3, 2022

Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech 2022 report. You can filter by a vendor’s HQ country.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Stevens & Tate

MARCH 2, 2020

Top 10 Marketing Trends to Watch for in 2020. 6 Social Media Trends To Follow in 2020. B2B buyers consume an average of 13 content pieces before deciding on a vendor. It also shows how critical the vendor website is in the buying process. Similar Article: What’s Trending in Marketing For April 2019.

Trends 59

Trends Planning Paid Search Agency ROAS 59