Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

JANUARY 4, 2021

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. Overall, most marketers (48%) said that in 2020, their ROI from video continued to get better. This was compared to 47% who said the same back in 2019.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Two recent research reports provide answers. ” At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

KoMarketing Associates

SEPTEMBER 29, 2020

Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. However, previous research suggests that CMOs, in particular, are not concerned about the chances of it rebounding in the future.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Have the tools in your marketing technology matrix kept up? SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. million for the previous “generation x”.

Trends 336

Trends Planning Enterprise Management Paid Search Agency 336

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. The second version was released in 2018, followed by the 3rd edition in 2020. in 2020 to 34.9% The graph below shows a 40% jump from 2020 to 2022.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested. In the U.S.

Research 101

Research Branding Brand Identity Budget Programs 101

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

Trends 252

Trends Marketing AI Co-Registration Merchandising 252

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

Peer-to-peer 102

Peer-to-peer Research B2B Marketing Planning 102

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget. If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

PureB2B

DECEMBER 22, 2020

2020 has been a hard year all around. The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Their mission is to eradicate melanoma by accelerating medical RESEARCH while EDUCATING to and ADVOCATING for the melanoma community. Melanoma Research Foundation. We’ve felt it too.

Research 62

Research Banners Education Communities 62

PureB2B

DECEMBER 22, 2020

2020 has been a hard year all around. The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Their mission is to eradicate melanoma by accelerating medical RESEARCH while EDUCATING to and ADVOCATING for the melanoma community. Melanoma Research Foundation.

Research 62

Research Banners Education Communities 62

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6% Download the Free Executive Summary.

Research 114

Research Service Budget Programs Social Media 114

AgencyEA

DECEMBER 10, 2019

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, focusing on trends in 2020 and beyond.

Studies 68

Studies Research Paid Search Agency Advertising Agencies 68

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Your initial customer research should inform you about what your customers actually want.

Marketing Strategy 317

Marketing Strategy Marketing & Strategy Ad Building Planning 317

Ledgeview Partners

OCTOBER 8, 2020

Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. The state of B2B marketing is in constant evolution. Many of these exciting trends have carried over

Trends 134

Trends B2B Marketing B2B Advertising Agencies 134

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. Leadership.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. Biggest Challenges & Pain Points. How is that managed?

Stats 100

Stats Design Research Word of Mouth 100

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. percent (2020) and 40.8 Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. since 2020. Finally, In the second half of 2020, Netflix had over 2,000 Netflix originals. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Heinz Marketing

NOVEMBER 9, 2021

Spurred by the events in 2020, buyer and seller conversations moved almost exclusively online. Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. Click here to access the full research report. 2021 Key Findings.

Marketing AI 105

Marketing AI Research Conversion Marketing Management 105

ATAK Interactive

MARCH 12, 2020

82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. And when researching, buyers make an average of 12 searches prior to engaging on a specific brand’s website. 5 B2B Marketing Trends in 2020. Invest in trade shows for lead generation.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. In fact, automated emails average 70.5%

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

PureB2B

DECEMBER 17, 2020

2020 has been quite a year. Tim, working alongside PureB2B’s executive team, chose to donate to the Melanoma Research Foundation. The MRF is the largest independent organization devoted to melanoma and works to eradicate melanoma by accelerating medical RESEARCH while EDUCATING to and ADVOCATING for the melanoma community.

Research 62

Research Banners Paid Search Agency Education 62

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. The results detail the adoption, performance, and challenges of an account-based approach in 2020. What’s in the 2020 report? Budgets dedicated to ABM increased by 40 percent year over year, from 20 percent in 2019 to 28 percent in 2020. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Sprout Social

AUGUST 25, 2020

As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. — Twitter Public Policy (@Policy) January 29, 2020. New account labels in 2020. pic.twitter.com/RrDypu08YZ.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s safe to assume that most of them are online and using the internet on a daily basis, so increasing digital marketing efforts in 2020 will definitely help. . It relies on solid market research to inform the next course of action. . Once you do the research, the best you can do next is to create one or several customer personas.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SEMrush

DECEMBER 21, 2020

We have gathered Semrush biggest 2020 product updates - from SEO, Content Marketing, and Competitive Research tools to special solutions for Amazon sellers’ success and news on the latest integrations. Meet the newest features introduced this year, and make sure you are making the most out of our toolkit.

Product 109

Product Amazon SEO Features 109

Content Marketing Institute

JANUARY 13, 2021

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Continue reading → The post Demand Gen for Content Marketing in the Next Decade [New Research] appeared first on Content Marketing Institute. Well, guess what? That’s no longer enough.

Demand 131

Demand Research Content Marketing Content 131

Inbox Insight

MARCH 10, 2020

The answers are provided by senior Marketing professionals, as part of our Account-Based Marketing Research Report. Want to learn more about the State of Account-Based Marketing in 2020? Download the full Research Report here. The post 8 FAQs on ABM in 2020: ANSWERED appeared first on Inbox Insight.

Account Based Marketing 115

Account Based Marketing FAQ ABM B2B Sales 115

Hinge Marketing

MARCH 8, 2021

2020 was simply an unforgettable year. . Somehow, in the midst of a tumultuous year like no other, nearly 38% of GovCon firms attained High Growth status in 2020. In this article, we’ll share a few highlights from the full research study. Figure 2: Government Contractor Firm Size Based on 2020 Revenue. About the Study.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98