Tony Zambito

SEPTEMBER 26, 2018

The year 2020 beckons on the horizon. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?

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Allocation Digital Transformation Press Training 181

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Conductor

AUGUST 24, 2021

The pandemic has accelerated the growth of online use, with the average American spending six hours and 59 minutes a day consuming content in September 2020. An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. How the Pandemic Has Accelerated Digital Transformation.

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Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested. In the U.S.

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chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. They revealed — or confirmed — some key notions of what transformation is all about.

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KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

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Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov.

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Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? million in 2022.

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Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. Leadership.

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Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

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Marketing Insider Group

JANUARY 2, 2020

Use well-researched articles, videos, and other content to convince resisters to support the transformation: To explain these hard facts to resistant staff members – especially if some of them are in the C-suite – some internal content marketing goes a long way toward establishing your expertise in knowing what your customers will demand.

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KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation. The Growing Investment in Martech.

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Advertising Channels Digital Transformation Statistics Custom Publishing 293

Tony Zambito

OCTOBER 1, 2018

This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. As we have gone through two decades in the use of buyer insights research and buyer personas, we moved from gaining insights about the sales funnel to that of the buyer’s journey. Disruption.

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Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Webbiquity

OCTOBER 5, 2021

The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). Here are six more interesting results from the SWZD research. Cloud-based services (22% in 2020; 26% in 2022) and managed services are taking an increasing share of spending.

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Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

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Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? trillion in 2022.

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KoMarketing Associates

DECEMBER 8, 2020

As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization. This suggests that most marketers have a “positive” outlook on martech integration, according to the researchers behind the report.

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Tony Zambito

JUNE 16, 2020

Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B. The pandemic has altered 2020.

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Tony Zambito

OCTOBER 3, 2018

However, what amplifies this call for insights-driven sales transformation are several variables that create urgency for transforming by 2020. Digital Disruption. By 2020, digital disruption will be affecting every major industry. This statement, alone, is nothing new. Perception of Sales.

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Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. ” Learn More: Top Three Predictions for the Future of MarTech in 2020. AI in Email Marketing Will Explode in 2020.

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Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary.

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Marketing Budget Studies Paid Search Agency Work Management 118

Launch Marketing

DECEMBER 16, 2020

For everyone, 2020 was a year of immense challenge, change and the unexpected. To help put marketing efforts of this past year in perspective, we give you a look at some of our top content pieces of 2020. In 2020, virtual events rose in popularity across all industries, especially within B2B organizations. Introduced by W.

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ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. About the ClickZ AI Summit 2020. Brian Solis is a world-renowned digital anthropologist and futurist. Dave Neway.

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Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Video reigns supreme in the remote, digital era. Navigating digital transformation. In 2020, with majority of the workforce moving remote, the term was used even more.

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Marketing Insider Group

MARCH 1, 2021

This shift started with the drive toward digital transformation in business. According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 It wasn’t only the dumpster fire that was 2020. 2020 just showed us how much we needed it. Then the pandemic hit. Show Some Empathy.

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Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. Did COVID-19 accelerate digital transformation? That’s one key takeaway from the 2023 MarTech Replacement Survey.

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Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them. He is also a lecturer and analyst.

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Tony Zambito

NOVEMBER 4, 2020

“As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. Expansion To Online Research Accelerates.

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Martech Advisor

MARCH 4, 2020

AppDynamics CMO Angie Mistretta examines how consumer preferences in the digital era have evolved, and what marketers can do to ensure their brand stays top of mind for consumers as expectations continue to shift. 2020 is finally here, and “keeping up” is no longer fast enough in the eyes of consumers.

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Marketing Insider Group

AUGUST 10, 2020

Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home. The phrase, “Man plans and God laughs” has never been more true than in 2020. Follow him on Twitter @myfavemartin.

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Martech Advisor

DECEMBER 18, 2019

What changes will 2020 bring to public sector marketing? With that in mind, what can public sector marketers expect in 2020? In 2020, let’s expect an 8% percent increase to 50%. Learn More: How to Make Digital Transformation a Reality. What a decade. Here are a few of my predictions.

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Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

Contify

NOVEMBER 3, 2020

Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Request a complimentary consultation from our subject matter experts. About Contify.

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Vidyard

DECEMBER 14, 2020

KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. We’ve seen 10 years of digital transformation occur in 10 months. Get started today at [link]. .

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Distribution Video Marketing Customer Satisfaction Business 66

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

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Bannerflow

JANUARY 29, 2020

Cost savings and increases in return on investment have long been associated with bringing marketing functions in-house, yet the 2020 report reveals a surprising surge in brand creativity. Transparency is a constant concern across marketing, so it’s no surprise that it appears among the top three benefits of in-housing again for 2020.

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Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). healthcare economy by 2026 ( source ).

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Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

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