Smashmouth Marketing

DECEMBER 23, 2020

Green Leads has a complete virtual workforce, which we implemented after a flood – years before Covid – lead gen experts need disaster recovery plans. 2020 has been a crazy year for sure, but there is no need to not celebrate and bring unity to your sales development/business development team.

Lead Gen 172

Lead Gen Tips Ads Leads 172

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Take Twitter, for instance.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

SmartBug Media

APRIL 1, 2020

In 2020, the answer is easy: You can build any type of website with WordPress. Additionally, HubSpot includes other features you need, such as search engine optimization, landing pages, lead gen forms, a blog for content marketing, and more. What Kinds of Websites Can You Build with WordPress?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. E-books: 57% (compared to 48% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

DECEMBER 10, 2020

2020 is a year unlike any other. For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. A prime example was our 2020 hosted events plan. We’ve dealt with so much change in 2020. And we’re still dealing with new changes all the time.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Moz

JANUARY 5, 2020

Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars. For example, I’m less excited about schema for 2020 than I was in 2019 because of Google removing some of the benefits of review schema. Education is power.

Google 78

Google SEO CAN-SPAM Communities 78

Visitor Queue

SEPTEMBER 6, 2019

With this data, you can look at past trends, lead sources, and successful strategies to determine your lead gen plan of action for next year. The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2020 appeared first on Blog Visitor Queue. Want to have a leg up on your competitors?

Lead Generation 52

Lead Generation Advertising Channels B2B Marketing Generation 52

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Metadata

JANUARY 7, 2021

Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo. “It is an honor to be recognized by LinkedIn’s Marketing Partner Program as 2020 North America “Innovator of the Year.” 233 in the Inc.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Martech

JANUARY 6, 2022

Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020. Splash Studio almost looks like an offering from a virtual-first event and lead gen vendor like ON24. What this new release indicates is that Splash doesn’t expect to pivot fully back to live any time soon.

Marketing Automation Services 102

Marketing Automation Services Marketing Management Lead Gen Aggregators 102

NetLine

MAY 20, 2020

Introducing the 2020 State of B2B Content Consumption and Demand Report for Marketers. In the world of lead gen, however, we learned there are indeed optimal times to reach your target audiences. What Your Business Can Learn From The 2020 Content Consumption Report. The 2020 report is yours, for free.

Lead Gen 94

Lead Gen Content Buyer's Journey Work Management 94

Outgrow

APRIL 8, 2020

Top Unbounce Integration Tools Your Business Needs In 2020. Hence, this blog will talk about the top Unbounce integration tools that you need in 2020. Think about it - the Unbounce platform helps you collect a plethora of customer data through different channels from lead gen forms, live chats to email subscriptions.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. We had our strongest year in 2020 and attribute our momentum growth to the demand in the market and the shift in the industry around demand generation technologies for B2B marketers.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

6sense

JANUARY 10, 2022

2020 upended many entrenched marketing and sales strategies, forcing countless companies to close shop. Lead-Gen Before the Pandemic. As we know, the script flipped in March 2020. They, too, nearly exclusively relied on face-to-face meetups and conferences as lead-gen opportunities. That’s a mistake.

Webinar Metrics 62

Webinar Metrics Marketing & Strategy Lead Gen Conference 62

Madison Logic

OCTOBER 15, 2020

15, 2020 /PRNewswire/ — Madison Logic, the leading global digital Account Based Marketing (ABM) platform, was awarded leadership status in multiple categories in the G2 Fall 2020 Grid Report, marking the third consecutive season of high rankings this year. The Fall 2020 G2 report rated Madison Logic.

Lead Scoring 52

Lead Scoring Lead Ranking Account Based Marketing ABM 52

6sense

DECEMBER 16, 2021

Keyfactor, a leading cloud-first PKI-as-a-Service and crypto-agility solution, knew in 2020 that it was time to shift from traditional sales and marketing tactics to a modern, ABX approach — a true embodiment of RevTech Revolution.

Process 62

Process Marketing Analytics Tools Lead Gen Tactics 62

Madison Logic

JULY 22, 2020

Rankings Reflect Customers’ Consistent Success with Digital ABM NEW YORK, July 22, 2020 (Newswire.com) –??Madison Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, received top recognition in the G2 Summer 2020 Grid Report.

Lead Scoring 52

Lead Scoring Lead Ranking Account Based Marketing ABM 52

NetLine

SEPTEMBER 22, 2020

Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. B2B marketing is all about lead-gen. You can have all the leads in the world and fail without a strong CRM software platform to organize and manage them.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

Outgrow

NOVEMBER 10, 2020

Why Product Recommendation Quiz Drives Ecommerce Sales in 2020? You can build your email list and nurture leads based on the data you collected. But what’s the surety that they will fill up the lead gen form, you may ask? The post Why Product Recommendation Quiz Drives Ecommerce Sales in 2020? Ready, are we?

eCommerce 52

eCommerce Product Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Lake One

MARCH 24, 2020

If you’re ready to move past the basics of lead generation , these are the manufacturing and industrial lead gen trends we’re seeing drive success as we head into a new decade. Industrial Lead Generation with Account Based Marketing.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. Marketers can retarget those who opened or submitted a Lead Gen Form.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Madison Logic

DECEMBER 30, 2019

The post Start Fresh in 2020 With Our Top 5 New Year’s ABM Resolutions appeared first on Madison Logic Blog. The new year is fast approaching, and with it comes fresh budgets, a new outlook, and updated goals to aim for.

Account Based Marketing 52

Account Based Marketing ABM Best Practices Lead Gen 52

NetLine

JULY 2, 2020

B2B marketers have already had to adjust so much of what they had planned for 2020. As we explored and shared within our 2020 State of Content Consumption and Demand Report for Marketers , one of the insights we presented centered on delivering immediate value. Delivering Immediate Valu e is the Key to B2B Lead Gen Success.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Unbounce

JULY 29, 2020

Hey, in 2020, you wouldn’t be the only one.). The page on the left is a click-through landing page, while the one on the left is a lead gen landing page. These pages typically offer some kind of incentive (or “ lead magnet ”) for filling out the form—a downloadable ebook or webinar registration, for example.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Zoominfo

JUNE 26, 2020

HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020. Implementing lead generation campaigns is crucial to overall company success. Depending on industry, company size, and solution type, certain channels could work better than others for lead gen.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Metadata

OCTOBER 6, 2021

platform ran in 2020 to find paid social media benchmarks. We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. What will they do in the virtual scenario that presents itself in 2020? Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

NetLine

MAY 13, 2021

For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. You cannot talk about 2020 without talking about COVID-19.

B2B 71

B2B Webinar Metrics Content Marketing Report 71

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Just getting started collecting subscribers? Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

MAY 29, 2020

Introducing the 2020 Conversion Benchmark Report. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read. “ Soooooooo -ie!”

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

NetLine

JULY 28, 2020

Summer 2020 might look the same outside, with its tantalizing beaches, picturesque sunsets, and scorching hot heatwaves, but it sure feels a lot different. . To cut to the chase here, NetLine was named a G2 Leader for the Summer 2020 Reporting period, marking our 11th consecutive quarter of recognition.

Lead Ranking 52

Lead Ranking Lead Scoring Lead Gen Paid Search Agency 52

Leadspace

MAY 26, 2020

In April 2020, 70 percent of B2B marketers planned to cancel some or all live events within the next 60 days. This is a severe disruption to potential lead gen efforts. So you’ll need to develop a plan that’ll help you reach your lead gen goals. Using high quality, engaging video content .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Content4Demand

FEBRUARY 18, 2020

Let’s dive into 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers and review its highlights. Two Major Priorities Top Marketers’ Lists Demand marketers are being asked to measure success based on lead conversion rates and contribution to revenue. If so, you’re not alone.

Demand 66

Demand Account Based Marketing Top of Funnel ABM 66

SmartBug Media

APRIL 29, 2021

My personal takeaway from 2020 was the vital importance of two things: toilet paper and online shopping. Bonus: This can also be an invaluable lead-gen tool for gathering data from those who aren’t quite ready to make a purchase.). FabFitFun's survey ads a personal touch to the user experience. Trend #4: Interactive Features.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Metadata

OCTOBER 6, 2021

platform ran in 2020 to find paid social media benchmarks. We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52