chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. They revealed — or confirmed — some key notions of what transformation is all about.

Digital Transformation 91

Digital Transformation Work Management Marketing Management Process 91

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? 7 ways ABM powers digital transformation.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. Working full-time at home.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

chiefmartech

AUGUST 27, 2020

Holy cats, 2020 has been a crazy year. “Digital transformation” has been a hot topic for at least a decade. “Digital transformation” has been a hot topic for at least a decade. For companies at any real scale though, their plans for transformation were frequently mapped out in years.

Digital Transformation 141

Digital Transformation Wikipedia Barriers Marketing Report 141

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Challenges of outdated manufacturing sales and marketing technology.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

KoMarketing Associates

DECEMBER 8, 2020

As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization. Omni-Channel Marketing and Martech. Additionally, 88% believe that their most recent technology purchase met their needs.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Impersonal ads and digital experiences.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Launch Marketing

DECEMBER 16, 2020

For everyone, 2020 was a year of immense challenge, change and the unexpected. To help put marketing efforts of this past year in perspective, we give you a look at some of our top content pieces of 2020. In 2020, virtual events rose in popularity across all industries, especially within B2B organizations.

B2B Marketing 62

B2B Marketing B2B Marketing & Strategy Content 62

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. Marketing manager Steve Wagner.

Customer Surveys 90

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 90

Hinge Marketing

JANUARY 29, 2020

Technology and automation will reshape the skills needed in marketing departments. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Strategy #1 — Become a “digital disruptor”. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Inbox Insight

JULY 28, 2020

The results can assist B2B marketers in planning a content strategy that is going to hit the ground running. The content we deliver includes whitepapers, research reports, high-quality articles and guides. When looking at IT buyer timelines, it’s essential for marketers to understand the importance of the research phase.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. More details on why marketers can’t afford to miss this golden opportunity. About the ClickZ AI Summit 2020.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Research 101

Research Brand Identity Branding Budget Programs 101

Bannerflow

JANUARY 29, 2020

In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house.

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. Source: SEMRush.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Inbox Insight

SEPTEMBER 10, 2020

And this means that marketing departments are searching for new solutions to help them stand out. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. The marketing professionals we surveyed. Marketing technology.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Martech

AUGUST 2, 2021

Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

Media Plans 120

Media Plans Planning Media Digital Transformation 120

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. According to an October 2020 Statista report , global web traffic and time per session increased by 1.5

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Finally, that marketing strategy is working out and people are attracted to your content. After all, every step of the marketing funnel boils down to conversions and revenue. In fact, top converting companies allocate more than 5% of their marketing budgets on optimization.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. billion overall, according to a report from the Out of Home Advertising Association of America (OAAA), the trade association for the industry. over 2020, and 49.6%

Paid Search Agency 123

Paid Search Agency Mobile Advertising Companies Digital Transformation 123

DotDigital

APRIL 22, 2021

Sustainable marketing is no longer a pipedream. As marketers, we’ve heard a lot about conscious consumerism. This shift in consumer behavior is driving marketers to look at the sustainability of their own practices. That means that sustainable marketing is not a nice-to-have but truly achievable using our software.

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing Automation Services 85

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. — Kate Ruda (@kate_ruda) August 17, 2020. Not convinced? Why it’s important.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. Why in-house marketing remains essential.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

Marketing Insider Group

MARCH 13, 2023

The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Marketers need to create new opportunities for customer success.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Martech

NOVEMBER 9, 2021

To meet the challenge, Reckitt implemented a wholesale digital transformation around data. Artefact was just rolling out pilot programs for their audience engine in test markets. How Sony Interactive Entertainment built a winning marketing data strategy. The timing couldn’t have been better. Holistic data solution.

Digital Transformation 112

Digital Transformation Conference Marketing Management Segmentation 112

Martech Advisor

JANUARY 14, 2020

The Entertainment Capital of the World, Las Vegas, hosted CES 2020 – one of the world's largest tech shows, this month. From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology.

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Zoominfo

SEPTEMBER 24, 2021

Early adopters of sales automation consistently report increases in customer-facing time, higher customer satisfaction, efficiency improvements of 10 to 15 percent, and sales uplift potential of up to 10 percent, ” management consulting firm McKinsey & Company reported in 2020. High-growth firms are much more likely (26.2

Demand 130

Demand Automation Work Management Marketing Management 130

Televerde

SEPTEMBER 10, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Square 2 Marketing

JULY 14, 2020

Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales process, sales execution, sales team, sales metrics, reporting and more. In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months.

Trade Show 76

Trade Show Digital Transformation Effectiveness Rules 76