2020 Budget Management Digital Transformation Marketing Report 
Televerde
SEPTEMBER 10, 2020
The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative.
Blue Flame Thinking
NOVEMBER 5, 2020
If 2020 taught us anything as marketers, it’s the importance of being agile. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. Plan in increments. Focus on metrics.
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Martech
NOVEMBER 1, 2022
To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .
Tomorrow People
MARCH 3, 2021
Discover how brands have accelerated digital transformation projects, what tech is being used, and which channels and industries are enjoying success. In response, marketers and business leaders have been working hard to find ways to communicate effectively with their customers and prospects. Measuring consumer change.
Bannerflow
APRIL 6, 2023
As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.
Kaon
JULY 10, 2020
This article was originally published by MarketingProfs , May 18, 2020. CEOs Must Invest Now in Marketing. In an April 2 survey , 90% of marketers reported their budgets were frozen, delayed, or severely cut. ” Spending Smarter. .” Survive or Thrive? When Cutting Is Undercutting.
Adobe Experience Cloud Blog
MARCH 5, 2021
They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. Applicant must be VP level or above.
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