LeanData

OCTOBER 18, 2022

Given today’s digital-first buyers, more than ever, organizations must infuse the right technology into their processes, whether it’s more efficient sales and marketing, better customer service, or simply aligning products and services with customer needs. The morale of the team goes down with no energy for innovation.”.

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Oktopost

JUNE 9, 2021

Listen to the Podcast: Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today. For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch all episodes here.

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Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. The benefits of digital transformation in banking and finance.

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Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ).

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KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. B2B Marketers and Top Priorities for 2017.

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Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. The global digital transformation market is projected to grow from $469.8

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Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. The global digital transformation market is projected to grow from $469.8

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Biznology

MARCH 9, 2017

Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of digital touchpoints (source: Altimeter Group).

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Case Study Case Studies Digital Transformation Studies 120

Hinge Marketing

NOVEMBER 30, 2021

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. The most common questions decision-makers ask about digital transformation include: How does my firm’s “digital maturity” compare to others?

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Bannerflow

MAY 22, 2022

The Gambling Commission’s annual Gross Gambling Yield report found remote casinos, betting, and bingo accrued £6.9bn in the six months to November 2021. iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth.

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Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. As competition increases ever further, coupled with the issues faced with supply and demand, businesses are seeking an edge and are accelerating their shift to a digital world. What are the challenges of social media marketing?

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Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad. Get MarTech! In your inbox.

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Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? Advice on how to succeed at Account-based Marketing?.

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chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. They revealed — or confirmed — some key notions of what transformation is all about.

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Tony Zambito

JANUARY 22, 2017

In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market.

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Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Conductor

AUGUST 24, 2021

An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. Education app downloads increased 1,087% year-over-year as students attend school digitally, just as parents worked remotely when possible. One important component of the digital transformation trend is website migrations.

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Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Biznology

NOVEMBER 14, 2016

This year’s version of BPR is “digital transformation,” and the chart to the right pretty much tells the story. Is digital transformation destined to change business as we know it or will it wind up on the scrapheap with BPR? The post The ugly side of digital transformation appeared first on Biznology.

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Martech Advisor

DECEMBER 11, 2019

Where is your company on the curve of transformation? Deepak Narisety, Experience Platforms Lead at Merkle, uncovers how to make digital transformation a reality. It’s time to learn how to provide personalized marketing experiences with speed and start to transform your company online.

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Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

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Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Challenges of outdated manufacturing sales and marketing technology.

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Content Standard

APRIL 25, 2019

According to the 2019 Nonprofit Communications Trends Report , nearly half of nonprofits—45 percent—report that they don’t have a dedicated communications budget. Nonprofits with lean resources may especially appreciate the many ways in which chatbots can cost-effectively advance a nonprofit digital marketing strategy.

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Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84

Hubspot

OCTOBER 15, 2019

If your business is online, you're a part of the digital transformation. So, while it's a great step to have a website and a Facebook page, there's more to the transformation than just that. Here, we'll explore what the digital transformation is, and how you can get on board to ensure your operations run smoother than ever.

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Digital Transformation Template Work Management Marketing Management 77

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Babin Business Consulting Babin Business Consulting helps companies in their digital transformation or development.

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Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

B2B Marketing Directions

OCTOBER 10, 2021

The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. In this post, I'll discuss what The CMO Survey reveals about the state of digital marketing in B2B companies. of their total marketing budget on digital marketing activities.

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Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. Working full-time at home.

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Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Here are six key findings from the report.

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Research B2B Marketing Marketing Automation Services Top of Funnel 351

EveryoneSocial

OCTOBER 16, 2018

By focusing on a digital transformation strategy, your company will stay ahead of the growing trends and digital changes that are rapidly occurring. Below we’ll explore how we define the digital transformation and the key piece to your digital transformation strategy that is probably missing.

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Digital Transformation Marketing & Strategy Social Media Lead Gen 64

KoMarketing Associates

MARCH 30, 2021

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. To date, most marketers (34%) claim that they have between three and four channels personalized for the sake of the customer experience.

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Personalization Enterprise Management Digital Transformation Custom Publishing 296

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

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Digital Transformation PR Marketing AI Thought Leadership 26

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

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Advertising Channels Digital Transformation Statistics Custom Publishing 293

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. It is not surprising. One is on the CMO, the other is on the CEO.

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CMO Positioning Marketing Analytics Tools Peer-to-peer 147

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

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Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market.

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Webinar Metrics Webcast Digital Transformation Peer-to-peer 323

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts. Personalizing Digital Marketing Channels.

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Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). As reported here previously, Millennials are taking over tech buying. 61% of companies expect higher revenue in the coming year.

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Seismic

JUNE 17, 2019

As mobile data consumption continues to accelerate YoY, growth of the B2B market is expected to be four times greater than that of the consumer market by the end of 2019, presenting a range of opportunities for telecom providers. Shifting gear to B2B with digital transformation. Digital transformation.

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Martech Advisor

OCTOBER 11, 2019

The grocery industry is increasingly becoming digital, and legacy grocers are working to bring their online offerings up to speed. One digital transformation success story is California-based Northgate Market, says, Shashin Shah, CEO of Pimcore. Most grocers have already taken the digital path. Northgate Market.

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