Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Meryl Steinhauser | Product Manager | Polywater. Amy Helke | Inside Sales | Polywater.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? 7 ways ABM powers digital transformation.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Impersonal ads and digital experiences.

Marketing Budget 346

Marketing Budget Marketing Budget Creation Budget Programs Research 346

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. We’ve seen 10 years of digital transformation occur in 10 months. Video for Sales Prospecting and Customer Engagement Increased by 93% Year Over Year.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Hinge Marketing

JANUARY 29, 2020

Technology and automation will reshape the skills needed in marketing departments. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Strategy #1 — Become a “digital disruptor”. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Seismic

JANUARY 21, 2021

The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. The most effective digital experiences are timely, relevant, and personalized. The importance of personalized buyer experiences.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 119

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 119

Square 2 Marketing

JULY 14, 2020

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales process, sales execution, sales team, sales metrics, reporting and more.

Trade Show 76

Trade Show Digital Transformation Effectiveness Rules 76

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. More details on why marketers can’t afford to miss this golden opportunity. About the ClickZ AI Summit 2020.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Outreach

NOVEMBER 18, 2020

As a sales leader, you are not just “key” to change management — you’re critical. In fact, managers account for at least 70 percent of the variance in employee engagement, according to Gallup. Here’s how you can make change management a success at your organization: Take Ownership Over Change.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Mediums 52

Seismic

MARCH 22, 2021

The way that B2B companies do business changed dramatically in 2020. Although digital transformation in sales has always been on the horizon, 2020 and the COVID-19 pandemic have greatly accelerated its adoption. In this blog post, I’ll share some of my primary takeaways from the report.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 89

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Finally, that marketing strategy is working out and people are attracted to your content. After all, every step of the marketing funnel boils down to conversions and revenue. And, all your marketing efforts go to waste, right? Don’t believe us?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Research 101

Research Branding Brand Identity Budget Programs 101

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Now executives are all in on digital transformation. . These features create new digital storefronts that can be found organically or boosted through paid advertising. .

Stats 129

Stats Examples Tips Top of Funnel 129

GreenRope

JUNE 7, 2021

4 Tips for Taking Your Business Digital in 2021. 2020 was all about going digital, and businesses that are yet to establish a digital presence will struggle to compete both locally and internationally. They had never needed a true digital presence until 2020. Focus on Leadership.

Digital Transformation 52

Digital Transformation Tips Business Work Management 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. So much so that a J.D.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Conversica

JUNE 8, 2021

a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Salesforce Marketing Cloud

JUNE 29, 2022

One-third of business leaders said in a 2020 Deloitte study they accelerated investments in cloud-hosted automation as a result of the pandemic. The scale, scope and reasons for automating business processes continue to evolve. By automating marketing , you can target customers with automated messages across multiple channels.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly enompasses the process of buying and selling goods online.

Work Management 136

Work Management Top of Funnel eCommerce Social Media 136

accelerate agency

SEPTEMBER 14, 2020

The work recognised entailed transforming the building society’s financial website into one that functioned and reported like an e-commerce website. The building society wanted to expand their marketing share by attracting: . Lead-to-sale rate . Read the full case study below… About the challenge.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before.

Planning 140

Planning Paid Search Agency Digital Marketing Funnels Work Management 140

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. Seismic’s Heather Cole, VP Market Growth, looks back at the year of innovation and what’s to come in the enablement space in 2022. To say that sales enablement has evolved over the past year would be an understatement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Martech

MAY 3, 2022

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. Actually, there are 9,932 reasons.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Martech

NOVEMBER 9, 2021

“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. To meet the challenge, Reckitt implemented a wholesale digital transformation around data.

Digital Transformation 111

Digital Transformation Conference Marketing Management Segmentation 111

Televerde

SEPTEMBER 10, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 125

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 125

SWZD

NOVEMBER 20, 2019

As 2019 starts to wind down, there is no shortage of predictions for what the Martech landscape will look like in 2020 and the years to come. Having worked in Martech for almost a decade, I see signs of huge transformation in what will lead to success for this maturing industry. In 2020, these platforms are headed for a revolution.

Marketing Automation Services 48

Marketing Automation Services Lead Ranking Work Management Digital Transformation 48

Sana Commerce

FEBRUARY 19, 2023

By automatically placing orders, EDI decreases processing costs and order handling time considerably. However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. In our experience, companies process over 75% of their orders with EDI.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

The ROI Guy

APRIL 26, 2016

Are they: a) Disappointed by the empty sales pitch they just got b) Impressed with the conversation, provocative advice and personalized next steps roadmap? Unfortunately “a) an empty sales pitch” is all too common, and unacceptable when you think of how much you invest in time, travel and expense for each event.

Comparison 40

Comparison Advertising Benchmark Digital Transformation Marketing Prospects 40