article thumbnail

The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. LeadFabric helps companies across EMEA upgrade their marketing stacks. More B2B marketers making lemonade out of the lemons of 2020. She was named Teacher of the Year in 2018.

article thumbnail

The Biggest Event Trends for 2020

Marketing Insider Group

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

Trends 249
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where is B2B marketing headed in 2020? 7 predictions

Biznology

But marketers are dipping their toes into product introductions, company news, promotions and even purchasing with business customers. Companies are realizing that they can harness their employees for customer acquisition, customer development, and HR recruitment. Provide them with logo merchandises to use and wear.

article thumbnail

Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Of course, 2020 didn’t exactly turn out how anybody expected. When asked about budgets, the 400 people we surveyed were evenly split in how much they plan to spend on marketing activities in 2020.

article thumbnail

How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

This would include providing members with special members-only content, as well as other perks like merchandise. For example, comedy YouTuber Mike Falzone offers his members loyalty badges, a digital copy of his book, original song tracks, an evergreen coupon code for merchandise, and a full-length video available only to members.

Youtube 67
article thumbnail

My 8 Best Local SEO Tips for the 2020 Holidays

Moz

This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. 2) Put your company’s whole heart into affinity.

SEO 73
article thumbnail

Digital Meets Physical, Chinese New Year Campaigns & Digital Advertising Trends: Martech Essentials in Jan. 2020

Martech Advisor

What were the most interesting developments in martech in January 2020? How did 2020 start for marketing technology? We take a look back at January 2020 and bring you the coolest martech news of the month. Dating App Launches Merchandise Store to Celebrate Finding a Match. Martech Funding and Acquisitions in Jan 2019.