Ledger Bennett

FEBRUARY 14, 2019

Demystifying B2B Purchase Intent Data Report Purchase intent – laymen’s terms: the probability that your customer will buy a product or service. But how do you acquire and evaluate related data to understand historical engagement and purchase trends? This Aberdeen report aims to demystify the process.

Marketing AI 49

Marketing AI B2B Purchase Intent Marketing Management 49

Martech

NOVEMBER 9, 2022

That’s up from 32% in 2019. 14% higher purchase intent. Podcast popularity among B2B execs mirrors that of the U.S. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. Furthermore, 26% listen to podcasts every week. Big in the C-suite.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Who knew what surprises awaited us in 2020?).

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

Aberdeen

JUNE 5, 2019

This is important, as Aberdeen’s research on the top contact center & CX trends shows that automation is among the top five technology capabilities CX leaders plan to incorporate within their CX technology toolbox in 2019. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Conference 40

Conference Customer Satisfaction Lead Ranking Marketing Management 40

Bannerflow

NOVEMBER 15, 2018

The same survey detailed that there is consistent, positive impact on awareness, emotional response, message take-out, consideration, purchase intent, and consumer action, when using DOOH alongside a social campaign. The post Digital out-of-home (DOOH) advertising trends 2019 appeared first on Bannerflow Blog.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Aberdeen

DECEMBER 14, 2018

We then analyzed the results and determined the top 10 technologies CX leaders plan to incorporate in their technology toolbox in 2019. Figure 1: Top 10 Technologies CX Leaders Plan to Adopt in 2019. Are you interested in learning about how the other seven top CX technologies influence CX success in 2019?

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

Convince & Convert

APRIL 25, 2024

If that’s enough for you, since 2019, demand has risen 77%. probability as a follow-up choice from initial eBook registrations—when a prospect picks a case study, it’s a strong signal of purchase intent (second only to playbooks in terms of pulling power). Users Don’t Hate the Gate Provactive subheader?

B2B 86

B2B Case Study Case Studies Content 86

Aberdeen

DECEMBER 28, 2018

In the final post of our three-part series, we’ll cover the three technologies which CX leaders plan to increase their adoption of in 2019. If you missed our prior two posts, the first observed the benefits and use cases of the top three technologies CX leaders plan to adopt in 2019.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. Influencer marketing (48 percent), purchase intent targeting (44 percent) and advertising on emerging social channels (44 percent) are becoming more common as well.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Aberdeen’s recent survey of CX leaders helped us uncover the top technologies companies plan to incorporate in their CX technology toolbox in 2019. Stay tuned.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

DealSignal

FEBRUARY 21, 2019

Get exclusive early access: intent-based leads. Meet the DealSignal team, learn about our unique 100% guarantee, and get exclusive early access to intent-based leads. The post <span class="ds_resourcetype">EVENT: </span>Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX) appeared first on DealSignal.

B2B Marketing 45

B2B Marketing Intent-based Leads B2B Account Based Marketing 45

Aberdeen

DECEMBER 19, 2018

So where do we see it all going next as we move into 2019? This trend will evolve in 2019. This trend will accelerate in 2019. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. And on top of this, like any field, organizations are dealing with increased complexity.

Enterprise Management 40

Enterprise Management Marketing Management Marketing AI Customer Satisfaction 40

DAGMAR Marketing

NOVEMBER 30, 2023

2019 – In an effort to safeguard the privacy of its online users, Firefox creates an Enhanced Tracking Protection (ETP), designed to block third-party cookies automatically. An excellent example of this is when a user shares their purchasing intent with a company. 2017 – Safari completely blocks third-party cookies.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

QuanticMind

DECEMBER 20, 2018

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . Since Bing minimized the hassle of importing Google Ads campaigns and maximized the potential to reach target audiences, we can expect that more advertisers will launch Bing PPC campaigns in 2019.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

Aberdeen

MARCH 12, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Takeaways from RingCentral’s 2019 Analyst Summit appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

Peer-to-peer 40

Peer-to-peer Enterprise Management Customer Satisfaction Contacts 40

B2B Marketing Directions

JULY 17, 2022

Last year's growth followed a 22% increase in 2020 compared to 2019. So overall consumption was up 33% in 2021 compared to 2019. Therefore, the consumption of white papers is a strong indicator that a potential buyer is actively "in-market" and expects to make a purchase in the relatively near future. in 2021 compared to 2020.

Research 52

Research B2B Purchase Intent Paper 52

Porch Group Media

NOVEMBER 3, 2020

With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. million used vehicles in May and June, 9 percent more than they did in those same two months in 2019. In the Market for Vehicles.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Intent 98

Porch Group Media

OCTOBER 8, 2020

In August 2019, Google Chrome announced their intention to phase out all third-party cookies within two years. Learn how to target in-market shoppers with our Success Kit to Purchase Intent Marketing. Google & Third-Party Cookies. Interested in learning more?

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Aberdeen

JANUARY 23, 2019

Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Global ABM Players.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Catalyst ) Diverse companies are 70% more likely to capture a new market audience.

Business 119

Business Loyalty Paid Search Agency Acquisitions 119

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

B2B Marketing Directions

MAY 7, 2023

since the 2019 edition of the research. hours in 2019. Content Consumption and Buyer Intent Marketers have been told for years that it's important to have content tailored for each stage of the buying process. compared to 2021 levels. NetLine found that the total demand for B2B content has grown by 54.8% hours, down from 33.3

Research 52

Research B2B Paper Content 52

6sense

JULY 22, 2020

Independent research firm Forrester recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, in addition to naming 6sense a leader in The Forrester Wave : B2B Customer Analytics, Q1 2019 , making 6sense the only ABM vendor to be named a leader in both reports.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. But remember what we learned from last year’s report: Popularity ≠ purchase intent. First, let’s talk about the B2B consumption “big picture.”

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. This Marketing Daily column explores B2B marketing spend projections for 2019. B2B Marketing Budget Boost.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Porch Group Media

OCTOBER 24, 2019

Native advertising increases purchase intent by 18 percent. billion in 2019. Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Now in 2019, mobile is predicted to “surpass TV as the medium attracting the most minutes.”. eMarketer ). Sharethrough ). eMarketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Without intent, it isn’t easy to deliver the right message to the right person at the right moment.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Aberdeen

JANUARY 8, 2020

If ever you wanted to prove to the average person that 2019 saw a 0.2% Ready to get started with accurate intent data that tells you who is in market, what they think of you, and what they think of your competitors? Check out our comprehensive report, Demystifying B2B Purchase Intent Data , for an introduction to the topic.

Pricing 52

Pricing Price Account Based Marketing Intent Data 52

Porch Group Media

AUGUST 14, 2019

3) Purchase Intent Marketing. Rather than spreading a wide net, brands are using newer forms of intent data to target consumers lower in the funnel based on in-market shopping activity. For ecommerce brands, one of the best types of purchase intent is online browsing behavior.

Acquisitions 40

Acquisitions Lead Scoring Lead Ranking Ideal Customer Profiles 40

Aberdeen

SEPTEMBER 6, 2019

Ma’Ruf, Tabrani, & Madjid (2019) detailed how customers evaluate promotions, emphasizing how the customer rates the believability of the deal, their expectations from the sale, and their purchase intention. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent 63

Intent Effectiveness Paid Search Agency Intent Data 63

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Aberdeen

JULY 12, 2019

When the billion-dollar-blockbuster Avengers: Endgame premiered in April 2019, it was the 22 nd movie in a complex series that started all the way back in 2008. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. The Top 10 Sales Tech Trends Based on the Sales Tech Benchmark Report 2019. In 2019 however, there are 10 solutions used by 47% or more of the respondents. In 2019 that flipped. The use of account targeting tools from 2017 to 2019 grew a whopping 1175% from 4% to 51%.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82