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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

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Is Your Ecommerce Website Ready for Holiday Splurges and Traffic Surges?

Salesforce Marketing Cloud

You no longer have to wait for Thanksgiving to optimize your ecommerce site for the holiday season traffic surge. This year, we can expect to see traffic surges as shoppers start earlier and continue into the new year, splurging on everything from luxury goods to items for social events. In fact, you shouldn’t.

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Best Marketing Podcasts, Reviewed for 2019

Leadspace

Because we love a good marketing podcast ourselves, we wanted to share the best marketing podcasts with you, reviewed for relevance and informational content in 2019. Perpetual Traffic. DigitalMarketer in itself is known for its incredible content, and their Perpetual Traffic podcast is no different. The Science of Social Media.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

Increased exposure (86%) was cited as the top reason by marketers, followed by increased traffic (78%) and generated leads (67%). “A Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late. one year later. one year later.

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Gain Organic Traffic From Social Media Conversations

Conductor

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. These secondary terms can often be much easier to rank for, and can see a ton of valuable traffic in their own right.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

Check out the video below from CMWorld 2019 for a good overview. A free plan is available, but for a small cost, you can access many helpful features. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. Website Analytics. We can help!