Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. In this article, we take a closer look at social ad trends. What will our social media ad trends guide cover? Four key social ad trends for 2022.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. That’s why we analyze the industry landscape and make educated guesses on what trends we (and our clients) need to be prepared for. Pro-bono SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Tomorrow People

DECEMBER 13, 2018

If we then use that project for a case study, that’s additional marketing content. However, within those companies, the content we produce — be that how-to documents, case studies, Q&A pages, or articles — needs to resonate with a range of people, all of whom will have slightly different remits.

Work Management 179

Work Management Marketing Management Service Trends 179

Envy

JANUARY 14, 2019

IBM Think 2019. February 12-15, 2019 / San Francisco, CA. Highlights will include IBM’s Research Science Slam: Predicting 5 Innovations to Help Change Our Lives in the Next 5 Years and the Community Day which will discuss today’s technology and ideas for tomorrow. RSA Conference 2019. InfoSec World 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Content4Demand

DECEMBER 6, 2018

And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Are any of these trends on your radar? . According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

DECEMBER 7, 2022

This article will explain broadly what ecommerce is, impactful trends shaping the industry, both today and into the future, and discuss the rise of mobile commerce (m-commerce), in which ecommerce companies allow customers to complete purchases via mobile apps rather than using links to drive them back to websites. . jump over 2019.

eCommerce 80

eCommerce Trends Marketing AI Amazon 80

Zoominfo

JUNE 19, 2020

Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. Note: The numbers for 2020 were as of May, which may indicate that the full year will surpass 2019 in data-privacy-related Scoops. Source: ZoomInfo.

Privacy 162

Privacy Zoominfo Press Sample 162

KoMarketing Associates

NOVEMBER 12, 2019

Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. A: That was a fun case study. What is the update on the program and what direction has it and your team taken in the interim? Follow him on Twitter @myfavemartin.

Account Based Marketing 315

Account Based Marketing ABM Work Management Marketing Management 315

Zoominfo

JUNE 19, 2020

Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. Note: The numbers for 2020 were as of May, which may indicate that the full year will surpass 2019 in data-privacy-related Scoops. Source: ZoomInfo.

Privacy 147

Privacy Zoominfo Press Sample 147

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Additionally, a huge 90% of buyers admitted to spending more than they expected in 2019. How buyers do their research.

Work Management 98

Work Management Marketing Management Research Allocation 98

Marketing Insider Group

JANUARY 4, 2021

In 2019, we had 643 registrants and 359 attendees across all locations of our RSM Tax Summit as a physical, in-person event. This will be the trend in events going forward for RSM. A perfect example of this is RSM’s 2020 Virtual Tax Summit in Nov. Connect with her on Linked-In. Join him online: Twitter , Facebook , LinkedIn.

Webinar Metrics 313

Webinar Metrics Webcast Digital Transformation Peer-to-peer 313

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Blog production increased from 2019 to 2020 , according to SEMrush. The shift to research online by buyers also fueled the boon. Google Trends also provides this information. Competitive Research.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. We ask, what trends are emerging?

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

ClickDimensions

NOVEMBER 16, 2022

For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind. Even though the pandemic’s influence has lessened, changed buyer trends have remained and are beginning to evolve. Reviews, however, should be 100% customer influenced.

Buy 97

Buy B2B Budget Programs B2B Sales 97

The Point

APRIL 4, 2024

YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past. This trend also highlights the need for marketers to tailor content to both buyers and influencers: IT, Finance, Operations, and so on.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Let’s begin to build the case from this report. What We Can Decipher From the Top Trending Topics. By selecting the U.S. But I’m most curious about the things that are directly related to the world of law.

Work Management 208

Work Management Content Marketing Management Paper 208

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. The key is utilizing intent data to recognize the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Ledger Bennett

AUGUST 15, 2019

There’s a new trend emerging in the past year in the SEO industry and per usual Google is at the heart of it. This new trend has forced the SEO industry to work even harder to compete for fewer clicks. This intriguing trend has our team wondering what’s next? What specific questions are they deep diving into?

SEO 40

SEO Trends Paid Search Agency CPL 40

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

Marketing Insider Group

JANUARY 27, 2020

Start with doing a little research on your target customers. You only need to recall Peloton’s 2019 legendary ad fail to guard yourself against any misperceptions. May: Publish a Case Study or Two. You’ve been targeting mostly younger males that read magazines like Car and Driver and Motor Trend. worry monsters?

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. We love the simplicity of the factual posts- analytical in nature, and evidently well researched. Buying marketing books is expensive.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

ClickZ

JANUARY 22, 2021

IRI is a data analytics and marketing company that works with CPG and retail clients to provide business intelligence on purchasing trends. We spoke with Paul Brenner, CSO at Vibenomics, to learn more about how AOOH works for advertisers and unpack the results of the four blind studies that they conducted in partnership with IRI.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Outbrain

JANUARY 27, 2019

Another year has passed, and with it, so many new trends and changes in search marketing. Case studies, research, surveys – we are constantly surrounded by amazing insights. Just like last year , I’m going to help you decide which search conferences you must attend in 2019, from all the great conferences out there.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Martech Advisor

JANUARY 31, 2020

In this marketing book, Dr. Robert Cialdini shares his principles to influence and persuade customers, informed by 35 years of rigorous research. This a 2018-published book that offers extensive research on effective leadership, with examples from Marriott, Accenture, McKinsey & Company, LinkedIn, and more.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

ClearVoice

JULY 20, 2021

AI can help you research your competitors. Imagine having to spend hours each day researching your competitors, their best posts, and attractive content. If you use AI in the form of predictive analytics , you can study your successful content or campaigns and build from there. AI makes your messaging targeted and concise.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Porch Group Media

APRIL 15, 2021

In recent research by Deloitte , 14% of shoppers are now making purchases through social media. These results represent an increase from last year’s study, which found that 53% of organizations spend between 26% and 50% of their overall marketing budgets on social media advertising. That’s compared to just 21% in 2019.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Like this post? Sign up for our emails here.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Hubspot

MAY 8, 2019

There are a myriad of options to choose from when it comes to software providers -- to help you find the best, we've cultivated a list of the best survey and questionnaire software in 2019. Advocately allows you to run customer advocacy programs that will generate reviews, referrals, and case studies. Advocately.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. In many cases, adopting a journalistic approach to researching the customer could pay off well for marketers. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Hacking Growth is that wine, er, book and my top pick for 2019. Thomson set out to study what makes things break big.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KEO Marketing

MAY 15, 2017

Creating content such as blogs, whitepapers, guides, case studies, and videos is an essential part of any business to business marketing strategy in 2017. By 2019, it is predicted that video will make up 80% of the internet. Additionally, 42% of B2B researchers will utilize a mobile device during their purchasing process.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

Content4Demand

MAY 8, 2020

If you attended Summit, you can watch the full case study here through early August. Andrea noted that for both the 2019 and 2020 influencer programs, several divisions played a role the planning and amplification of the content. Excerpt from The Future of Business Payments. Involve relevant stakeholders from the beginning.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54