Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). Live Video. Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase. Guest post by David Gutierrez. Social Listening.

Trends 224

Trends Paid Search Agency Advertising Agencies Social Media 224

Heinz Marketing

JULY 13, 2022

It seems like a new trend emerges every day. Well, to start, here are 3 trends I’m excited to start using more frequently. Short form video content was already on the rise, but these platforms will continue pushing it more and more. Between 2018 and 2020, the global user base grew by 1,157%. Instagram QR codes.

Social Media 105

Social Media Trends Media Planning 105

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? Video prospecting. 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. 1) Video prospecting. Greater emphasis on SDR training. Messaging and chat. Sales automation.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The State of Video Marketing in 2018. Video usage is on the rise. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. Online video ad spend to rise from US$95 billion in 2024.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Having a video marketing strategy is essential to reach and impress customers and prospects alike.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KoMarketing Associates

MARCH 20, 2018

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., Overall, fear of budget waste was a common trend among marketers. marketers also said that proving the value of marketing was a top concern in 2018.

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

KoMarketing Associates

JANUARY 30, 2018

New research suggests that more customers are turning to video content, and as they do so, marketers appear to be ready to adapt to the growing trend. Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content.

Video Marketing 177

Video Marketing Content Paid Search Agency ROI 177

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. What trend from 2018 are you most excited to implement in your content creation strategy?

Trends 60

Trends Top of Funnel Lead Ranking Lead Scoring 60

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Live video is key – Facebook shares that users spend more than 3 times the time watching live video than static content. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads ( source ). Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field.

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. million on digital/mobile video. In addition, nearly three-out-of-four people plan to increase their video ad spend over the next 12 months alone.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Bannerflow

SEPTEMBER 7, 2020

In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important? Video increases, patterns in behaviour, and the impact of Covid-19.

Display 88

Display Advertisements Advertising Trends 88

Stevens & Tate

SEPTEMBER 27, 2022

As such, it’s important that you stay up to date with the latest real estate marketing trends. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts: Establish a Blog. Create Video Content. Mark Beebe Mark Beebe oversees all current clients.

Trends 104

Trends Marketing & Strategy Marketing Strategy Advertising Agencies 104

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018? For 2018, most of the 2017 trends are still running strong.

Trends 54

Trends B2B Marketing Lead Ranking Lead Scoring 54

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Video Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? billion views.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In particular, video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority. Video is Going to Rule the Rankings. Currently, about 55% of all Google search results contain at least one video.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. Video has already taken over the internet. Augmented Reality. Pretty cool, right?

Social Media 67

Social Media Trends Media B2B 67

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Influencer Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

EveryoneSocial

APRIL 12, 2018

Can you believe 2018 is already 25% over?! The webinar will last 45 minutes, including Q&A and will be held on Thursday, May 3, 2018, 1:00 PM EDT. The webinar will last 45 minutes, including Q&A and will be held on Thursday, May 3, 2018, 1:00 PM EDT. Social media in 2018. Video, video, video.

Webinar Metrics 53

Webinar Metrics Trends User-Generated Content Social Networks 53

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. We — and everybody else — have been telling you for a while that channels are optimizing for video more and more in recent years because users are more likely to engage with videos than with any other content. So where should you run video ads?

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Video Marketing. This is not merely restricted to YouTube.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Over half of video watchers are tapping into AVOD, which means that ad dollars aren’t being wasted. video viewers by 2025, or 165.4 That’s double its 2018 value.”. That’s a promising sign.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Advertisements Advertising 108