Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 88

Work Management Advertising Agencies Marketing Management Content Marketing 88

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Better Data Means Smarter Automation. What were their interests? A New Generation.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. You also could use Sprout’s 2018 Index for inspiration. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Branding 111

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Work Management 177

Work Management Marketing Management Branding Brand Identity 177

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. By using the most trending platform? So to sum it up, this trend is approaching peak popularity.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Martech Advisor

JANUARY 31, 2020

MediaRadar published its analysis of 2019’s top digital advertising trends. Todd Krizelman, CEO and Co-Founder of MediaRadar spoke about the growing popularity of podcast advertising: “ In addition to more traditional ad formats, 2019 saw many B2B companies experimenting in podcast advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. .

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. What were their interests? How were these interests generated?”

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Nearly two-thirds of brands publish their video content on YouTube. More than 70 million new posts are published on WordPress each month. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. According to them, the blog is widely used in the first phase of the customer’s shopping experience (buyers’ journey). What about the infobesity?

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. If your business has had an online presence for more than a few years, you’ve likely got articles published on there that stretch just as far back. Topical content with a shorter lifespan is still important.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. Retail Dive.

Enterprise Management 76

Enterprise Management Forrester eCommerce Best Practices 76

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). A post shared by REI (@rei) on Jun 24, 2018 at 4:21am PDT. Twitter algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Salesforce’s acquisition of Datorama happened way back in 2018. Using psychology and data to get customers closer to purchase . With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. Editorial Director.

Acquisitions 92

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 92

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Hubspot

MARCH 29, 2018

Publish Content on LinkedIn. Offer to Do Interviews on other Business’s Podcasts. The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. Publish Content on LinkedIn. Ways to Get Free Advertising. Check Out Yext.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts. It’s his attention to macro trends in media, advertising, and technology.

Content Marketing 104

Content Marketing Planning Work Management Paid Search Agency 104

DivvyHQ

APRIL 23, 2019

Successful brands know who they are, and live that personality in all customer touch points they design. It received $240 million from SoftBank , who valued the company at $500 million in 2018. Upcycling and reimaging are hot trends right now. How do we demonstrate our brand personality? It’s also seen major investment.

Personalization 91

Personalization Branding Brand Identity Bundling 91

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

ClearVoice

AUGUST 17, 2020

Successful, actionable content production involves more than putting an idea into words and clicking the publish button. Once you have a content plan in place, it’s time to get those assets created and scheduled for publishing and sharing. Customer experience content production. Devising a strategy to make sense of it all.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

ClearVoice

MARCH 8, 2022

This trend is terrific for the industry. Finally, she creates and hosts a podcast, ‘Online Marketing Made Easy.’ Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. Cristina Jones , chief marketing and engagement officer, Salesforce.org.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Buffer

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Often the best way to learn about a craft is from someone who has been in your shoes before.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Martech Advisor

NOVEMBER 7, 2019

As the official programmatic day approaches, it’s just about the time to go through the basic facts, discover trends and patterns in order to understand what will govern the advertising market in the future. Publishers collected the cookies of website visitors and offered them along with placement details, to advertisers (via SSP).

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Outbrain

SEPTEMBER 5, 2019

Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018. “First, I’m making a push in 2018 to shift almost entirely away from pre-roll and in-stream native ads on YouTube. Use podcasts to generate conversions. Amazingly, this channel generates 37.2%

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Tomorrow People

NOVEMBER 7, 2017

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. And let’s not forget the well-documented rise of the podcast. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. Today : There are 3.8

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. Create Weekly Themed Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Ready or not, there are five areas where you can start adopting the technology now to improve business outcomes: lead scoring, predictive analytics, customer insights, personalization and content creation. An Artificial Future.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Content Marketing Institute

NOVEMBER 18, 2017

Download this week’s PNR: This Old Marketing podcast. The quick hits – Notable news and trends. (10:40 18:44): 2018 predictions from the C-suite. But Robert feels the article left out one of the most interesting aspects of this trend – namely, building your own audience. (45:40): Show details. (00:01): Source: Forbes ).

Budget Management 77

Budget Management Stats Spending Content Marketing 77

Content4Demand

OCTOBER 9, 2018

In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to. SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases.

SME 40

SME Content Marketing Planning Content 40

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. Invest in UGC because our customers tell our story better than we can.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

Seismic

MARCH 21, 2019

Halabi recently received the Future Leader Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. Hartley recently received the Leadership Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. She continues to strive for personal development, too, as she pursues a doctoral degree.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Moz

JUNE 23, 2020

Do you need to publish research? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. 11:15am – Stream 2 – The Science of Seeking Your Customer. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Do you need to publish research? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. 11:15am – Stream 2 – The Science of Seeking Your Customer. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Valasys

SEPTEMBER 21, 2021

Based on data, 61% of businesses use social media to increase conversions while 50% use it to gain customer insight. In translation, this means that most brands use a social media campaign strategy to convert users into customers or to deliver polls and surveys. Improve customer satisfaction and retention.

Social Media 52

Social Media Examples Campaigns Media 52

Exo B2B

JUNE 5, 2018

Customer case studies. Videos and podcasts. The ability to decipher trends is no longer enough. Obviously, the trending ones are social networks. In a recent study published by Social Media Examiner , we discovered that in 2018, LinkedIn isn’t the preferred social platform to disseminate content in B2B.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40