KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

SEPTEMBER 4, 2018

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. As of August 2018, nearly 13.8 Back in August 2017, about 9.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Act-On

APRIL 10, 2018

What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018. What are your peers and the best-in-class marketers focusing on this year?

Peer-to-peer 100

Peer-to-peer Trends B2B Marketing B2B 100

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

CMO 65

CMO Training ROI Enterprise Management 65

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 71

Account Based Marketing ABM Intent Signal Budget Programs 71

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform, powered by AI, announces a record-breaking year in 2018, with more than 100 percent revenue growth, fueled by an expanded team of key leaders and the acquisition of account-centric sales and marketing orchestration platform, ZenIQ.

Account Based Marketing 62

Account Based Marketing Buyer's Journey Customer Satisfaction ABM 62

Envy

APRIL 29, 2018

The graveyard masses of unqualified leads that will never convert - cluttering your CRM, reflecting a chunk of wasted marketing budget - is a scene no CMO needs. RSA Conference 2018. In most industries, CMOs can do their research and build a marketing plan that suits their budget and growth plans amidst the veteran vendors.

CMO 83

CMO Allocation Marketing Budget Account Based Marketing 83

Martech Advisor

NOVEMBER 29, 2019

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. Then we cried. EST session.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. This agrees closely with the August 2019 edition of The CMO Survey , which found that current marketing budgets represent 9.8% The research report is based on survey responses from 342 marketing executives in North America and the U.K. of firm revenues.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014. of all company budgets in 2019. This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing. Justin Gray , the CMO of LeadMD claims that, “Our definition of account-based marketing is just good marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. By the time December 2018 rolls around, the entire sales process will be automated from beginning to end. Video prospecting. Messaging and chat.

Top of Funnel 95

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 95

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. Entrepreneur, founder and CMO of IdealSpot.com , speaker, co-author of “ Call to Action “(2005), “ Waiting for Your Cat to Bark “ (2006), “ Always Be Testing “(2008) and “ Buyer Legends: The Executive Storyteller’s Guide “ (2014). These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. in the August 2018 survey.

CMO 49

CMO Customer Surveys Allocation B2B 49

ANNUITAS

JANUARY 7, 2019

In 2018 we began to evaluate our own buyers as part of an internal marketing exercise. Both types of CMOs can have impressive pedigrees, but the difference really lies in how they measure marketing performance. Revenue-Focused CMOs (as well as the Head of Sales and the CEO) are oriented toward pipeline, sales and revenue.

CMO 164

CMO Demand Generation Business Correlation 164

KoMarketing Associates

JANUARY 17, 2018

Thorin McGee of Target Marketing recently shared the preliminary results of the “2018 Omnichannel Marketing Survey,” and the data pointed toward a growing desire to deliver an omnichannel experience among marketers. percent) said it was “very important.”. When marketers were asked exactly what they were investing in, the majority (62.34

Planning 206

Planning CMO Paid Search Agency Customer Surveys 206

Allocadia

APRIL 23, 2019

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. Alliance between the CMO and CFO. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Ledger Bennett

NOVEMBER 13, 2019

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate. As a CMO you face tremendous pressure from multiple stakeholders and employees across the business. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

KoMarketing Associates

APRIL 4, 2018

They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association found that B2B product marketers expected to see a 9.3 B2B services marketers predicted an 8.5 percent increase.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. For example, a PR push that is part of a more extensive global campaign may also increase market share.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

B2B Marketing Directions

DECEMBER 30, 2018

This will be my last post of 2018, and I want to thank everyone who has spent some of his or her valuable time reading this blog. Like last year, I'm only considering posts that were published in 2018. For the past few years, I've used my last post of the year to share which posts have been most widely read.

CMO 40

CMO B2B Marketing Trust Marketing Customer Surveys 40

Conversica

SEPTEMBER 27, 2018

. “We are honored to again take home the trophy for our Conversica team,” said Carl Landers, CMO for Conversica. “It’s an honor that Dreamforce 2018 was able to look toward the sky and sing our AI praises.” Posted by Conversica on Thursday, September 27, 2018. Dreamforce 18 Demo Jam.

CMO 66

CMO Video Marketing Leads Lead 66

KoMarketing Associates

JULY 25, 2018

Clutch recently published the results of its “How Businesses Use Digital Marketing in 2018” survey, and statistics showed that social media (81 percent), website (78 percent) and email (69 percent) are the top three digital marketing channels for marketers. This is followed by search (73 percent) and online video (63 percent).

Tactics 158

Tactics Email Marketing Social Marketing CMO 158

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

ClickDimensions

SEPTEMBER 10, 2018

In her breakout session on how competitors can improve your content strategy, Crayon CMO Ellie Mirman turned the idea of getting content inspiration from our competitors on its head. The post 8 Big Takeaways from Content Marketing World 2018 appeared first on ClickDimensions Blog. Meaning matters.

Content Marketing 89

Content Marketing Planning Content Conference 89

DivvyHQ

SEPTEMBER 5, 2018

It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report. Which content marketing tactics are used most in 2018? As Rob Glickman, CMO of Arm Treasure Data, asserts in the report: “An ‘ad hoc’ content strategy is not strategic.”. Download the 2018 Content Planning Report and let’s get to work.

Planning 42

Planning Peer-to-peer Content Barriers 42

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all.

Account Based Marketing 94

Account Based Marketing ABM DemandBase Marketing Analytics Tools 94

Allocadia

JANUARY 25, 2018

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. Alliance between the CMO and CFO. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

KoMarketing Associates

OCTOBER 8, 2019

The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7% In 2018, this percentage was closer to 10.8%. growth rate over the next 12 months.

Customer Surveys 121

Customer Surveys CMO Custom Publishing Statistics 121

Content Standard

OCTOBER 17, 2019

We’re breaking down three of the most common CMO challenges, with tips on how to conquer these nightmares for good. A whopping 97 percent of marketing leaders cited ROI as one of the top CMO challenges, according to a survey by Brand Keys. But you don’t have to battle these anxiety-provoking ghouls and goblins alone.

CMO 45

CMO ROI Social Media Viral Marketing 45

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue.

Marketing Budget 115

Marketing Budget Paid Search Agency Lock-In CMO 115

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 144

CMO Sales Qualified Leads Forrester Organic Leads 144

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. As of August 2018, about 13.8 Most marketers are already aware of the importance of utilizing social media. Back in August 2017, nearly 9.8

Social Media 120

Social Media Purchase Customer Surveys Media 120