Bound360

OCTOBER 12, 2018

We respond strongly to this user generated content because we can relate to the creators and we can relate their experience to what ours could be like. In our 2018 State of Personalization Report , we identify user generated content as a major driver in online engagement. 2018 trends in content and personalization.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs.

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

Martech Advisor

OCTOBER 2, 2019

A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 million on digital video, compared to $12.1 million in 2017. You get the broader reach.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Content Standard

OCTOBER 9, 2018

Here’s how you can build a scalable content strategy that continually generates ROI and the challenges you need to watch out for along the way. Marketers must prepare for this quickly approaching future by creating a scalable content strategy that generates sustainable ROI. Keep Generating Content Marketing ROI at Scale.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Remains true.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Valasys

SEPTEMBER 26, 2019

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. to figure out what’s trending & what’s not. 6) The Number of Daily Active Users: These metrics help to track the most trustworthy fans who visit the channel every day.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Moz

MAY 17, 2020

Google never took SEOs into account when designing for the user. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 billion by 2018. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. The number of worldwide social media users is expected to reach 2.5 billion by 2018. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. Traditional posts displayed on Facebook News Feed helped the brands in generating engagement & as well as driving traffic on their website. billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Start by looking at the buyer, customer, and/or user personas your company already has. Video in Business Benchmark Report Know where you stand, so you can stand out. An example of a S.M.A.R.T. The sky’s the limit!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Valasys

SEPTEMBER 21, 2021

All these campaigns have proved to be the benchmark in their respective sectors and have also taken care of the privacy policy of the stakeholders and the target audience to inspire other brands to prepare similar posts. Collect user-generated content and testimonials. Perks of Investing Resources into Social Media Campaigns.

Social Media 52

Social Media Examples Campaigns Media 52

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Social posts shared by your employees generate eight times more social engagement than posts shared by your brand itself. Use Social Media the Right Way.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Hubspot

MARCH 21, 2019

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. Lead Generation Sales Metrics. For example, the HubSpot CRM allows users to generate sales reports based on data from their customer database.

Examples 74

Examples Top of Funnel Marketing Management Forecasting 74

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

DivvyHQ

NOVEMBER 26, 2018

From the trenches of the content battlefield, here are some common pain points (and solutions) for generating engaging and magnetizing content for your financial brand. #1: Create audience personas : Personas are fictional, generalized characters that reveal the needs, goals, and behavior of your customers.

Planning 56

Planning Content Marketing Budget Programs Content 56

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. A WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? Who owns the user experience?

Course 80

Course Planning Work Management Peer-to-peer 80

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period. Global CPM costs are steadily rising, growing by 12% between Q4 2017 and Q1 2018. So, what exactly is CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Valasys

MAY 13, 2020

According to several experts, these core updates are meant for you to be better prepared to meet the evolving search intensions and relevancy parameters for the users online and make your business achieve substantial and sustainable growth in the toughest of times, instead of panicking. Search Metrics. Technology.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Valasys

NOVEMBER 16, 2022

The tracking of these indicators performs benchmarking to determine whether the amount of resources is adequate or excessive and alerts you to costs and needs in real time. . In order to forecast the company’s overall costs in one location, dashboards can be made to highlight trends, place tags, and various other features; .

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

ClearVoice

MAY 15, 2020

Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Also, according to this VidYard benchmark report , 73 percent of business videos in 2018 were less than 2 minutes long. Are you better off producing short, animated “How-to” videos?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Walker Sands

NOVEMBER 6, 2018

Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. Harness that competitive spirit to influence your benchmarking and goal setting. As a starting point, check out what’s trending on Twitter, Instagram and LinkedIn. Identify the best times to post.

Social Media 40

Social Media Organization Media PR 40

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). User engagement is the most important matrix to start with.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Customer Experience Matrix

JUNE 17, 2019

Data lakes are not unified or easily accessible to non-technical users. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. The bigger news is they’re developing a next-generation Customer 360 that will store its own data, bringing them in line with Adobe and Oracle.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). of internet users ( eMarketer, 2019 ). Get the Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Sprout Social

DECEMBER 20, 2023

Suggestions by AI Assist generate captions with tone options in seconds. Sprout’s analytics provide deep insights that make measuring ROI and benchmarking against competitors to stay ahead a breeze. While Hootsuite’s is currently free of charge to its users, that offer is for a limited time while OwlyWriter AI is in beta.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Engagio

AUGUST 6, 2019

We reviewed several benchmark reports on the state of ABM, and while the numbers differ slightly in each depending on the phraseology of the questions, the trends are clear. ITSMA’s 2018 ABM Benchmark Study finds that 52% of companies have had ABM in place for a year or less. Where is it going? So, Is ABM Working?

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Single Grain

JANUARY 31, 2020

A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. SEMrush provides better audience segmentation based on data such as user interests and demographics so marketers can deliver customized messages to audiences.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Golden Spiral

NOVEMBER 6, 2018

And all the data supports that all generations (with maybe, the exception of the Silent Generation : 1920s–1940s) are completely addicted, obsessed, and dependent on a variety of social media networks to connect with family and friends, learn about new products, engage with brands, and even learn how to do day-to-day tasks.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. If you are not intentional about social media, you won’t be able to use it for lead generation. Identify Which Networks Influence Your Buyers Best.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Contently

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Report Methodology. Key Findings.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130