Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. It’s been “the year of video” every year since 2017. ” Only 29%?! ” Only 29%?! That doesn’t sound right. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Over 1,000+ participants engaged by this research study. This year, our researchers took the scope of this study to a new level by reaching out to over 1,200 companies around the world. Key learnings from our research.

Studies 61

Studies Research Effectiveness Deliverability 61

Webbiquity

NOVEMBER 20, 2017

Psychological research shows a strong link between thankfulness and happiness. In a series of studies, participants of various ages were divided into three groups, with each told to keep a diary for 10 weeks. They also reported more positive mood and less negative mood on a daily basis during the study period.

Cable 207

Cable Positioning Marketing Report Internet Marketing 207

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. Download the research summary here. At a Glance.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

KoMarketing Associates

MARCH 6, 2017

Personalization is ensuring that marketers can deliver a consistent customer experience, and new research indicates that it is also helping them boost their bottom line. Recent research has revealed that organization leaders are specifically turning to personalization to meet their customer needs.

Studies 123

Studies Personalization Leads Lead 123

Hinge Marketing

FEBRUARY 16, 2017

It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. This years’ High Growth Study was no different. And today I’d like to share with you a few of the key findings from this year’s AEC research. Our research can help AEC firms invest more wisely.

Research 48

Research Work Management Differentiation Marketing Budget 48

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Will artificial intelligence go too far?

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Vision Edge Marketing

JANUARY 18, 2018

Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept. Over the course of 2017 we put our ABM strategy and plan into place. We set aside the first quarter of 2017 for this phase.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Contently

APRIL 19, 2017

That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017.

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

OCTOBER 30, 2017

New research indicates that marketers are still fairly concerned about conversion rate optimization, but they are not seeing overwhelming success in this area. The “2017 Trends in Personalization” report from Evergage found that 96 percent of marketers agree that personalization can help advance customer relationships.

Conversion 120

Conversion Studies Conversion Rate Customer Satisfaction 120

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. 7 B2B Marketing Trends to Watch in 2018. The Role of Thought Leadership Content in the B2B Buyer’s Journey.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. percent in 2017. percent in 2017.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. in 2017 – a 19% decrease.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Company Year founded: 2017 Funding rounds: Self-funded to date. That wasn’t always the case though.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. Average reach and impressions.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Hinge Marketing

FEBRUARY 1, 2017

We’re pleased to announce the release of our 2017 AEC Research: Marketing & Growth Insights. This study is part of our commitment to the ongoing study the architecture, engineering and construction industry. The study presents findings on the topics of: Financial Performance.

Research 48

Research Marketing Management Marketing & Strategy Consulting 48

Adobe Experience Cloud Blog

DECEMBER 15, 2016

2017 will be about marketers understanding how to work with search engines to deliver the content users really want. However, I recommend signing up for a premium keyword research tool for the best results. Update Your SEO Keyword Strategy for 2017. Keywords Rely on “User Intent”. Start by searching a basic, core keyword.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

The Lead Agency

OCTOBER 4, 2017

According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know us for our research.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.

Research 54

Research B to B B2B Custom Publishing 54

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. So just click the link below to download the study.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Content Marketing Institute

MAY 30, 2018

research Click To Tweet. And the findings from this year’s study, sponsored by Contentful and Publicis.Sapient , provide some clues about where to focus your efforts. CMIContent #research Click To Tweet. research Click To Tweet. And only 12% say they’re extremely/very successful at managing content. Lack of budget (44%).

Enterprise Management 107

Enterprise Management Marketing AI Research Work Management 107

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts. Content Management Inefficiency Abounds.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. The study is open to all professional services firms and your responses will be completely confidential. The study will look at a variety of factors that impact growth and profitability. This report is only available to study participants.

Customer Surveys 48

Customer Surveys Guidelines Webinar Metrics Press 48

Content Marketing Institute

DECEMBER 12, 2018

But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. CMIContent 2019 #research Click To Tweet. research Click To Tweet. Find all of CMI research here. We don’t yet know where those increases will be spent, of course. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. Where Will Spending Grow in 2017?

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

SmartBug Media

AUGUST 12, 2019

Originally written on March 17, 2017. Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

Case Study 58

Case Study Case Studies Studies Work Management 58

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Hinge Marketing

MARCH 13, 2017

Hinge is very excited about the release of the 2017 research on marketing and growth strategies for the accounting and financial services industry, a special edition of our annual High Growth Study. Today I want to talk about the release of the 2017 Accounting and Financial Services Research the Marketing and Growth Insights.

Research 48

Research Service Video Marketing Sample 48

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

KoMarketing Associates

DECEMBER 11, 2017

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. In 2017, about 60 percent claim they have a documented personalization strategy, which is an increase from approximately 55 percent last year.

Personalization 182

Personalization Planning Content Marketing & Strategy 182

KoMarketing Associates

OCTOBER 11, 2017

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives.

Marketing Report 149

Marketing Report Marketing & Strategy Planning Marketing Strategy 149

The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. The good news, the research is crystal clear. Sources: 2017 – The Year B2B Sales Reps Can Finally Sell Value?

Lead Ranking 40

Lead Ranking Lead Scoring Case Studies Advertising Benchmark 40