KoMarketing Associates

AUGUST 23, 2017

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Previous research shows that B2B marketers have largely invested in both Twitter and Facebook to achieve their objectives.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

OCTOBER 26, 2017

As new forms of marketing technology (martech) emerge, research shows that marketers are investing in everything from virtual reality to augmented reality to enhance their digital strategies. A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI.

Customer Surveys 120

Customer Surveys Marketing & Strategy Paid Search Agency Marketing 120

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. The study is open to all professional services firms and your responses will be completely confidential. The study will look at a variety of factors that impact growth and profitability. This report is only available to study participants.

Customer Surveys 48

Customer Surveys Guidelines Webinar Metrics Press 48

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Over 1,000+ participants engaged by this research study. This year, our researchers took the scope of this study to a new level by reaching out to over 1,200 companies around the world. Key learnings from our research.

Studies 61

Studies Research Effectiveness Deliverability 61

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. But if I told you they were from 2016 and 2017, would you blink? The post Survey: Marketers Want More Video.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 63% of respondents said they noticed ads from the solution provider they chose during the research phase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. The survey isolates answers from bloggers who report “strong results.”

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 137

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 137

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. 7 B2B Marketing Trends to Watch in 2018. The Role of Thought Leadership Content in the B2B Buyer’s Journey.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

B2B Marketing Directions

SEPTEMBER 17, 2017

SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights.

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Content Marketing Institute

MAY 30, 2018

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. research Click To Tweet. And the findings from this year’s study, sponsored by Contentful and Publicis.Sapient , provide some clues about where to focus your efforts.

Enterprise Management 107

Enterprise Management Marketing AI Research Work Management 107

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. percent in 2017.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. in 2016 to 9.1%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Customer Experience Matrix

FEBRUARY 24, 2017

See, for example, this Kitewheel study which found 72% of agencies use less than 40% of their tools every week. So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. But each survey asks different questions and gets slightly different answers. So what’s the problem?

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020.

Research 54

Research B to B B2B Custom Publishing 54

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

KoMarketing Associates

DECEMBER 11, 2017

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. In 2017, about 60 percent claim they have a documented personalization strategy, which is an increase from approximately 55 percent last year.

Personalization 182

Personalization Planning Content Marketing & Strategy 182

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts. Content Management Inefficiency Abounds.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hinge Marketing

SEPTEMBER 18, 2017

The Hinge Research Institute is launching its third annual High Growth Study! I’d like to invite you to participate in our 2018 High Growth Study for professional services firms of all types and all sizes. You might be familiar with the previous studies we’ve done. Transcription.

Customer Surveys 48

Customer Surveys Video Marketing Webinar Metrics Studies 48

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. Where Will Spending Grow in 2017?

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Hubspot

OCTOBER 3, 2018

One 2017 Gallup poll found more than half of employees (51%) are actively looking for a new job or keeping an eye out for openings. To find out whether your employees are truly happy and engaged at work, it's critical you send out an anonymous employee satisfaction survey. Do you find your work meaningful?

Customer Surveys 76

Customer Surveys Customer Satisfaction Training Fulfillment 76

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. ” campaign. Five key metrics.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. A 2017 study placed 161 participants in a “contemplative training” course that taught them about the sub-personalities such as the “happy voice or “inner critic.”

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2017, down from 9.6

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

JULY 10, 2017

B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Here we go! Common Video Marketing Statistics 1.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

KoMarketing Associates

JULY 31, 2017

Marketers consume a large amount of content, but they aren’t the only ones who tap into these marketing resources for research purposes. To take a deeper look at who consumes marketing content, NetLine recently produced the “2017 State of B2B Marketing Content Consumption and Demand” report. B2B Buyers and Marketing Content Length.

Marketing Report 120

Marketing Report Work Management Content Case Study 120

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

B2B Marketing Directions

FEBRUARY 2, 2019

The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. The Salesforce survey identified four major trends in marketing.

Marketing AI 40

Marketing AI Studies Trends Work Management 40

KoMarketing Associates

OCTOBER 16, 2017

They surveyed 250 B2B buyers to assess what they look for from marketers. Previous research suggests that B2B buyers also have preferences when it comes to the type of content they want to see during the buying process. To learn more about B2B buyer preferences, Aberdeen Group recently conducted the “What Do B2B Buyers Want?”

B2B 120

B2B Generation Advertising Agencies Vendors 120

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. In a 2017 report, the global research firm Ipsos MORI wrote, "Myths and misunderstandings [about millennials] abound, with bad research jumping to general conclusions based on shallow caricatures."

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96