KoMarketing Associates

JUNE 29, 2017

Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. SEMRush 2017 Ranking Factors Study. This year, SEMRush stepped up to the challenge with their 2017 Ranking Factors Study.

SEO 0

SEO Guidelines PR Studies 0

Sword and the Script | B2B

MAY 17, 2022

Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Specifically, Forrester finds executives and the finance department are more involved in B2B buyer’s journey : 75% of executives were buying decision-makers in 2021 – up from 58% in 2017; and. Each survey polled at least 800 people making B2B purchases.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Webbiquity

NOVEMBER 20, 2017

In a series of studies, participants of various ages were divided into three groups, with each told to keep a diary for 10 weeks. They also reported more positive mood and less negative mood on a daily basis during the study period. Psychological research shows a strong link between thankfulness and happiness.

Cable 209

Cable Positioning Marketing Report Internet Marketing 209

KoMarketing Associates

MARCH 6, 2017

The “2017 Personalization Development Study” from Monetate found that 95 percent of marketers who increased their ROI three-fold through personalization saw a rise in profitability last year. Approximately 88 percent of those who exceeded their income predictions intend to increase their budget for personalization this year.

Studies 123

Studies Personalization Leads Lead 123

KoMarketing Associates

JUNE 14, 2017

The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives. However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Social Media 127

Social Media Linkedin Allocation Studies 127

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . In 2017, you need to focus a lot more on getting the balance right between three core components of influence: reach, authority and accessibility.

Planning 177

Planning API Advertising Agencies CTR 177

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Will artificial intelligence go too far?

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Contently

APRIL 19, 2017

According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

Social Media 167

Social Media Trends Emarketing Media 167

markempa

MAY 30, 2017

images/2017/05/Matt-Sweezy-interview.mp3. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences.

Linkedin 297

Linkedin Research Studies B2B 297

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

KoMarketing Associates

OCTOBER 30, 2017

The “Conversion Rate Optimization Report 2017” report from Econsultancy and RedEye discovered that this year, 50 percent of marketers considered conversion rate optimization “crucial” to their overall digital marketing strategy. Customer Personalization and Long-Term Relationships.

Conversion 120

Conversion Studies Conversion Rate Customer Satisfaction 120

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. It’s been “the year of video” every year since 2017. ” Only 29%?! ” Only 29%?! That doesn’t sound right. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Blog Posts of 2017 appeared first on circle S studio.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Contently

NOVEMBER 9, 2017

A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. The report, which ran from January to August 2017, included 10,627 branded content headlines. Online, however, more is better. 12 percent.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. percent in 2017. percent in 2017.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Moz

DECEMBER 8, 2020

Posted by EricEnge Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.

Correlation 58

Correlation Studies SEO PageRank 58

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. The Imperial College of London is studying the applications of deep learning to analyse and predict crime.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Surprising studies and engaging stories help Grant explore how to recognize a good idea, speak up, find allies, manage fear, and buck outdated traditions. Principles.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

Contently

MAY 8, 2017

Shawna Dennis, Global Head of Content Marketing at Manulife, will join me to share a case study on how her company saved $1.2 The post SiriusDecisions Summit 2017: The ROI of Content Marketing appeared first on The Content Strategist. I’m so excited to be addressing this question at the upcoming SiriusDecisions Summit #SDSummit.

ROI 77

ROI Content Marketing Planning Advertising Agencies 77

Contently

JANUARY 4, 2017

That was a key question we wanted to answer this fall when we conducted an in-depth study on native advertising with the Tow-Knight Center for Entrepreneurial Journalism at CUNY. Below are a few ways that brands can make their native advertising more effective in 2017. Insist upon clear labeling.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

The Mx Group

JULY 21, 2017

And as many insights and connections were gained during informal and social meeting times as they were during the sessions, case studies, panel discussions, round tables and planned 1:1s. The post Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not? Attendees and vendors attended all events equally.

Marketing Management 80

Marketing Management Trade Show Case Study Case Studies 80

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Company Year founded: 2017 Funding rounds: Self-funded to date. That wasn’t always the case though.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts. Content Management Inefficiency Abounds.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

SmartBug Media

AUGUST 12, 2019

Originally written on March 17, 2017. Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

Case Study 58

Case Study Case Studies Studies Work Management 58

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. Download the research summary here. At a Glance.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. The study is open to all professional services firms and your responses will be completely confidential. The study will look at a variety of factors that impact growth and profitability. This report is only available to study participants.

Customer Surveys 48

Customer Surveys Guidelines Webinar Metrics Press 48

KEO Marketing

JUNE 29, 2017

In 2017, here are the digital marketing strategies successful companies are using to drive results: Hire A Digital Marketing Agency . When choosing a digital marketing agency , look for experience, client testimonials, and case studies to have confidence they will drive business results. Use Marketing Automation .

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. Where Will Spending Grow in 2017?

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

Hinge Marketing

FEBRUARY 16, 2017

This years’ High Growth Study was no different. We received participation from over 1000 firms and the research results are captured in the 2017 Hinge High Growth Study. These are just a handful of lessons from the 2017 AEC Research: Marketing and Growth Insights. New marketing metrics that matter.

Research 48

Research Work Management Differentiation Marketing Budget 48

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. It’s also a category that I’ve studied closely over the years, so I’m personally interested in its evolution. Marketing automation remains a bellwether of martech.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Over 1,000+ participants engaged by this research study. This year, our researchers took the scope of this study to a new level by reaching out to over 1,200 companies around the world. Following up with leads is key for sales effectiveness.

Studies 61

Studies Research Effectiveness Deliverability 61

Televerde

JUNE 28, 2018

For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde. Social influencers have transformed their use of social media by using innovative and interactive strategies.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48